Hawker says the art of making a trailer is condensing, distilling and positioning an existing film into a short, captivating format. “It’s telling a two-hour story in two minutes,” he says. “Or it’s packaging elements around one scene to make it really provocative.” For an example of the latter, he points to the Men in Black II teaser trailer he produced, which required the film’s director Barry Sonnenfeld to shoot special footage of Tommy Lee Jones and Will Smith.
In Hawker’s course, students research and develop trailer concepts through a proof of concept pitch—which can be verbal, a script, a PowerPoint presentation or a rough edit. “Taking existing footage and making it provocative is a skill that has application for artists, designers and entrepreneurs of all types,” he says. “Whether you’re an independent film producer pitching your film or a product designer creating a Kickstarter, it all boils down to structuring and telling a compelling story.”
Courses for the Fall 2016 term of ACN begin September 12. Registration begins August 15. Scholarship deadline is August 18. For more information, visit the program's website.