Become a leader in brand marketing by turning idea-generating into decision-making. In today’s marketing landscape, storytelling is as vital as visual assets. Brands have personalities, dimensions and broad themes that inform how consumers absorb and invest in brand products. In the online Master of Design in Brand Design and Strategy program at ArtCenter, you will approach successful branding from the perspectives of graphic design, business and leadership. You will learn how to turn intriguing ideas into compelling stories within a competitive global market that craves outstanding brand design.
In ArtCenter’s online Master of Design program, you will explore the broader constructs of successful brand strategy, including audience, revenue streams, business practices, points of contact and messaging. With a focus on graphic design, you will deepen your skills in leading and managing teams while developing strategies for brand inception, adoption and integration. Through hands-on partnerships, you will apply your expertise in practical settings, whether you choose to display your potential in your current workplace or to form new networks for building your post-graduation career.
By pursuing a Master’s in Brand Design and Strategy online, you will gain competitive skills and build a design portfolio without the geographic barriers and time-based limitations of a traditional degree. The online format also mirrors the reality of many modern brand design careers, meaning you’ll be uniquely prepared for both in-office and remote positions around the world.
ArtCenter’s MDes degree program is ideal for students with work and family commitments. You can complete this flexible online program in just one year (three terms) during evening and weekend classes.
Equipped with meaningful experience in storytelling through graphic design and brand identity, you can use your MDes degree to advance into competitive leadership positions and highly creative design roles. You’ll prepare to launch your own business or join our alumni in careers like:
We don’t want to educate designers to make people like things. We want brand strategists making things people like.Sean AdamsChair
With ArtCenter’s online master’s in design program, you will be ready to take decisive action that furthers brand reach and expands your organization’s prospects. You will develop skills in researching, writing and revitalizing brand potential while building a strong foundation in the history and cultural practices of brand design. Join the brand design leaders of the future at ArtCenter.
Currently, ArtCenter is authorized to offer our MDes degree in a select number of U.S. states. Visit our State Authorization page to learn more.
Because this is a fully remote program, ArtCenter is not authorized to issue I-20s for international students to enter the country to enroll in this program. International students who will be located in an authorized U.S. state can enroll in the program but will need to arrange for a visa that allows them to study online on their own. If residing outside of the U.S., we are authorized to enroll international students who will be located in South Korea or Ontario, Canada while in the program.