Ends Aug 21
Community Events

IDSA Conference

Tuesday, August 18, 2026
through
Friday, August 21, 2026



ArtCenter will be a part of IDSA's International Design Conference & Education Symposium.

The Authenticity Project
IDC & Education Symposium

Wednesday, August 19

Professional and Education Symposium Sessions
Design Intelligence: Humanity Beyond the Hype


2:45–3:45 p.m.

Pasadena Convention Center
Ballroom G


Join ArtCenter Graphic Design faculty Petrula Vrontikis, Associate Chair of Brand Design and Strategy MDes Gerardo Herrera and Product Design alum Frank Nuovo, Sc.D for an honest conversation about what it means to create in a time of radical change. Drawing from their own creative practices, they will share stories of experimentation, unexpected discoveries, and the tensions that come with integrating AI into the design process.


Welcome Party Sponsored by Teague


6–8 p.m.

Mullin Transportation Design Center
950 S. Raymond Avenue Pasadena


Open to full-conference registrants only.


Friday, August 21

Professional and Education Symposium Sessions
Next Generation Industrial Designers


10:30–11:30 p.m.

Pasadena Convention Center


Hear from ArtCenter's Industrial and Spatial Experience Design Co-chairs, Stella Hernandez and Damien Vizcarra about what authenticity means to the Gen Z students, the newest cohort of industrial designers to enter the field. They will also discuss how design education can create learning experiences that encourage students to exercise authenticity through materials, making, and engaging with real communities.