Lectures and Workshops

Everyone: The Rebrand of the Rebrand - Case Study

Monday, October 19, 2020

12:00 pm - 1:30 pm Add to Calendar

ArtCenter College of Design

What has shifted in the visual language and philosophy in the delivery of a rebrand?

Transforming brands and organizations for sustainable impact through rebranding requires tenacity, empathy and vision alongside deep trust in collaboration. Learn the art of the rebrand and its potential for impact from a founder and designer who matched vision and culture with execution and environmental results. Join Susan Griffin-Black (Founder/CO-COB, EO Products), Gloria Kondrup (Professor and Executive Director, HMCT) and alumni guests Jose Caballer and Jeff Silva for an expert interview, moderated Q&A, and post-event office hours on best practice in leading rebranding.

October 19: Everyone Case Study w/ Susan Griffin-Black and Gloria Kondrup)
October 26: Office Hours w/ Jose Caballer and Jeff Silva

Presented by HMCT and BOLD at ArtCenter