Intro to Creative Direction
ACX-538
Companies all over the world are becoming increasingly aware of the power of creativity to define, build and grow their brands. Hence, the role of the creative director has become an essential and highly valued one that influences every aspect of the way a company looks, sounds, feels and presents itself to the world. But what does it take to be a creative director? And what skill sets are needed to succeed in that field? In this course, you will find yourself in an unconventional class setting where you will do what creative directors do-everything from solving briefs and collaborating with a team to presenting and landing creative work. This immersive experience will introduce you to the world of creative direction and will prepare you to create and creative direct content in all of the most relevant and contemporary forms of media, as well as to master new technologies and emerging platforms. Meets online.