Accenture Life Trends 2023: Control and Power

Join in to hear about the five major trends emerging that have significant implications for the year ahead. Welcome reception is at 6:30 p.m., refreshments will be provided.

The Head of Design Europe at Accenture Song, Thomas Mueller is visiting ArtCenter this February to deliver Accenture’s special annual trend report.

This year’s report circulates around five main trends with insights formed via a global network of designers, creatives, technologists, sociologists and anthropologists. Providing vital foresight into people's changing behavior and relationship with technology, Accenture Life Trends 2023 (formerly Fjord Trends), explores the evolving power dynamics between people and organizations. These will present incredible opportunities for businesses to develop relationships with customers like never before.

Here’s a snapshot of each trend:

• Trend 1: I will survive: permacrisis and human adaptability 
As people internalize instability as a norm, how they adapt will affect what they buy, and how they view brands and employers—and companies need to be ready.
• Trend 2: I’m a believer: what’s next for loyalty? New technologies are enabling a new wave of community-first, product-later models that will transform loyalty programs into true relationships.

• Trend 3: As it was: the importance of work intangibles  The return to the office is not yet a success and leaders need to redesign their solution with clarity of purpose at the core and a life-centric approach to getting employees on board. 

• Trend 4: OK, Creativity: AI puts creativity in people’s hands Once a tool for repetitive tasks, AI has become a co-pilot that’s available to everyone as part of their creative process, and organizations have decisions to make.
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Trend 5: Signed, sealed, delivered: Digital wallets: a question of adoption People may soon regain control of their data through digital wallets, and the devil is in the detail when we design to ensure adoption.

About Accenture
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