Hear about the economic, psychological, and neurological aspects of how we imagine, create, and innovate.

PRESENTERS

Yo Santosa Founder and Creative Director, Ferroconcrete

Three Emmy nominations, a branding agency, two start-ups, and a publication. Behind it, Yo Santosa: creative director, entrepreneur, and dreamer. Yo started her career creating title sequences for Zack Snyder’s 300 and ABC’s Desperate Housewives.

In 2006, she started her branding agency, Ferroconcrete. Her first client, Pinkberry, grew from one store to a global brand with over 200 locations worldwide. She also co-founded Commodity in 2013. Featured in Fast Co., GQ and W Magazine, Commodity is now carried at Sephora worldwide. As a DTLA early adopter, Yo created LA Downtowner, a print publication that reveals an insiders view of downtown LA’s culture and the people who shape it.

“Prof. G” Guillaume Wolf Designer, Professor, Author

Guillaume Wolf "Prof. G" has a deep passion for positive change through creativity. His mission is to empower creative individuals to achieve their dreams and make a difference in the world. Born in West Africa (Sénégal), Prof. G was raised in Paris. After two decades working as an art director and creative consultant in both France and the U.S, he’s currently an associate professor in the undergraduate graphic design department at ArtCenter. A preeminent expert in applied psychographics, he teaches communication design and the psychology of change. He is also a core faculty of the Designmatters program where he has led multiple classes on social impact.

Prof. G is the author of the creativity concept books, You Are a Circle, You Are a Message, and You Are a Dream.

Gershom, PhD (Rob Spruijt) Painter, Professor

Gershom was born in the Netherlands and lived for many years in Amsterdam. After getting his PhD in Psychology and Epidemiology he moved to Los Angeles to study sculpture and painting at Otis College of Art and Design. His scientific interests are the neuro-psychological aspects of perception and imagination, which he teaches at Art Center. He also teaches studio classes in oil painting, drawing and composition. Gershom’s work has been published in various scientific journals and he has taught and lectured worldwide. He paints refined still lifes that are informed by the Dutch tradition.