Graphic Design

3D Motion Graphics introduces 3-dimensional world into the motion design workflow by learning to design and conceptualize in Z space. Students will learn about modeling, lighting and render in various styles via series of in-class / homework assignments throughout the term in order to become comfortable with 3-dimensional design and animation workflow. Two major assignments are given in the course of the term. The first project will be to construct and composite a scene integrating 3D assets with live action scene. The 2nd project is to design and animate in 3D space with topics at the discretionary of the faculty.

Course number: GMOT-202A
Prerequisite: n/a

THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS

Course number: GMOT-452
Prerequisite: n/a

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of "teacher", others may prefer to act as design director, giving students a professional design office experience.

Course number: GPRT-402
Prerequisite: n/a

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of "teacher", others may prefer to act as design director, giving students a professional design office experience. THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS

Course number: GTRA-402
Prerequisite: n/a

This class charts a course beyond traditional interactive media and standard presentation systems into the realm of interaction design for physical devices. It allows students to explore the possibilities when both the interface and device are being designed simultaneously. It does this in the context of collaborative projects with students from product and transportation.

Course number: GVXD-402
Prerequisite: n/a

This course gives students hands-on experience with metal foundry and wood type.

Course number: GPRT-308
Prerequisite: n/a

A "drop in" workshop for students enrolled in the Archetype Press course. A "0" unit, non-graded workshop. Students do not "register" for this workshop, just drop in.

Course number: GRFX-001
Prerequisite: n/a

Humanizing the culinary dining experience for pets.

Course number: TDS-361C
Prerequisite: n/a

Course description and learning outcome: Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.

Course number: GPRT-202
Prerequisite: n/a

Course description and learning outcome: Fundamentals of messaging. Client/designer/audience. Concept and form. Image. Word. Symbol. Word and image exercises. Hierarchy levels. Generating powerful ideas. Public communication. Single message focus. Communication boot camp. Project types: Numerous exercises. Simple strong messages. Not about refinement, more about producing many concepts and solutions. Single surface communication. All b/w. Use of student photography. Scale changes: from posters to icons.

Course number: GPRT-102
Prerequisite: n/a

Course description and learning outcome: Messaging in different contexts. Design as: research/conception/form-giving/production. Research as catalyst for design ideas. Designing from a place of understanding (content, audience, context). Use of 2 contexts (ie.screen/print) /or audiences (ie. young/old)/ or formats (ie. poster/card). Use of modular division of space, simple grids. Use of color. Analysis of audience reaction and communication success or failure. Project types: 3 or 4 projects to give a variety of content types. One project with greater text component. Continuing emphasis on need for multiple ideas before designing.

Course number: GPRT-152
Prerequisite: n/a

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: GPRT-252
Prerequisite: n/a

Students in this course will develop skills in both iconic and typographic identities. Projects not only establish an identity, but thoroughly explore its function via a user manual and multiple applications.

Course number: GTRA-302
Prerequisite: n/a

Students in this course will develop skills in both iconic and typographic identity systems. Working with their established design system, they will apply it across multiple platforms with an emphasis on visual interactive applications.

Course number: GVXD-303
Prerequisite: n/a

This class focuses on publication design and process/production related to print.

Course number: GPRT-302
Prerequisite: n/a

Digital Basics: LinkedIn Learning 1.0 is a self-directed course taught online that covers the basic principles of 2D design software such as Adobe Illustrator, Photoshop, and InDesign. It leverages the unique relationship ArtCenter has with LinkedIn Learning to educate students via a select set of online LinkedIn Learning videos. Students watch the videos, learn the content, and are assessed on their learning at the end of the term.

Course number: GRFX-100
Prerequisite: n/a

Required for all 7th term Graphic Design students. Portfolio review & successful review by Dept Chair.

Course number: GRFX-400
Prerequisite: n/a

Students in this class will explore classical and experimental letterform design to produce a complete alphabet. THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS

Course number: GPRT-306
Prerequisite: n/a

Having completed Font Design 1, students will leverage the technical advantages of working with Glyphs to better understand and put into practice what is needed to develop font(s) for retail marketability. Students will have the option of approaching the class in two manners - and in some cases, may overlap the scope of both. 1. Traditional approach - develop further initiated font from Font Design 1. - Build out in to a 'family' of multi-weights and styles - Within each font, complete the necessary characters that are expected from a font that is suitable for retail/professional use. This includes: diacritics, numeral sets and symbols Outcome - Documentation of process / Final presentation - Font developed to the extent that it can be proposed to a foundry - Font still needing more time - but far enough along for BETA 2. Conceptual approach - Create contextual / responsive font(s) - Utilize OTF feature scripting or other tech platforms - Narrow the task required of the font to (a) specific effect(s) - Build out necessary character sets to support desired effect - Employ feature scripting for seamless user experience Outcome - Documentation of process / Final presentation - Font that is responsive to the content it is set in - Font could be considered for retail development

Course number: GPRT-406
Prerequisite: n/a

This studio focuses on the relation between Generative AI and Systems Design. By engaging with design questions related to automation, innovation, and vision (both human and non-human), we explore not only these tools, but also their impact on both the designer and the discipline of design. Rather than working against AI and design, here we will explore how to use AI as a powerful tool.

Course number: GRFX-330
Prerequisite: n/a

This course will explore the ways in which new tools, technologies, and techniques are impacting the expanding field of graphic design. Students will use code to generate form, working with algorithmically driven type and image across screen, print, and space while examining how this approach to design is situated within historical, contemporary, and future contexts. THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS

Course number: GTRA-317
Prerequisite: n/a

This course will explore the ways in which new tools, technologies and techniques are impacting the rapidly expanding field of typographic practice. Students will create dynamic typographic systems using modularity, data visualization, code-based operations and machine learning, among other tools and techniques. THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS

Course number: GTRA-307
Prerequisite: n/a

Explore how students utilize AI and Google's current packaging design process to create case studies around process efficiency, rapid brainstorming, asset creation, and engineering, exploring various AI platforms and creative workflows.

Course number: TDS-392G
Prerequisite: n/a

Course number: GRFX-490
Prerequisite: n/a

Course number: GRFX-390
Prerequisite: n/a

This class is concerned with the processes and procedures of understanding and ordering complex data into useful and persuasive information tools.

Course number: GPRT-305
Prerequisite: n/a

This course explores modeling the user experience and understanding digital interaction such as action/response systems, events, behavioral states, and transitions. Students will experiment and research interface designs that elucidate principles such as usability, metaphor, simile, idiom, navigation, modality, direct manipulation, and abstract. Beginning with screen based systems such as web, mobile and tablets they will review the most pervasive design patterns and emerging trends. By observing real users and prototypes students will learn to plan, experiment, discover, interpret, discriminate, revise and justify their designs.

Course number: GVXD-251
Prerequisite: n/a

Students learn key skills in Information Architecture, Content Strategy and Interaction across platforms. This is achieved by using the building blocks from Interaction Design 2 to tackle a responsive web application that spans a set of pertinent screen based contexts (such as desktop, mobile, and tablet) and is based on dynamic information. If taken with Prototyping for Interaction 3, students will be able to build a working system.

Course number: GVXD-201
Prerequisite: n/a

Interaction Design 2 builds upon Interaction Design 1's human-centered UX methodologies and iterative design processes, exploring the details of making and modeling digital interactions from the macro to the micro. Students will develop skills in designing digital systems across scales -- information architectures (IA), appropriate screen-based user interfaces (UI - big screens to small screens), and detailed controls. Throughout the studio (Wk 1-14) students will research, concept, prototype, and design across multiple devices. Students will learn each platforms' specific posture, uses, and inputs. Students will also utilize principles such as usability, metaphor, simile, idiom, navigation, modality, as well as direct and abstract manipulation. Students will finally learn to plan, discover, interpret, iterate, justify, and execute their designs across multiple scales and contexts.

Course number: GVXD-256
Prerequisite: n/a

Students will be introduced to foundational skills for designing spatial media by 1) Developing Concepts, 2) Fabricating Structures and 3) Integrating Graphics to 4) Navigate Immersive Environments CLO's . Develop Spatial Concepts Prototype Spatial Media Understand Use Case Scenarios Navigate 4-dimensional Space . Integrate Graphic Narratives

Course number: GTRA-203
Prerequisite: n/a

An inter-disciplinary design studio exploring the current and emerging relationships between media, architecture and design.The synergy of electronic media and the built environment permeates and re-shapes our perception of everyday life; with moving images leaving the confinement of the TV screen to become a 3-dimensional building material in itself. The curriculum proposes and merges theory, research and practice towards the conception of new ideas and their embodiment and execution in a thought-provoking physical installation piece. Embracing the intersection of culture and technology, this course utilizes the tools at our disposal (software, digital film, video, modeling etc) to re-define or abolish the boundaries between thought and praxis. Open to senior students from all majors.

Course number: GTRA-352
Prerequisite: n/a

Required for all 4th term Graphic Design students. Portfolio review & successful review by Dept Chair.

Course number: GRFX-250
Prerequisite: n/a

Motion Design 1 is the first course where students learn how to bring their design to life in motion. Students will use their foundation learning outcome in typography, image based development and illustration studies to develop their creative suggestion before choreographing their solutions into animated form. Faculty will teach students the proper creative workflow as a motion designer from concept to final product. MD1 will feature a series of smaller in-class and homework assignments to build toward producing 2 larger term projects.

Course number: GMOT-152A
Prerequisite: n/a

With a basic foundation of After Effects and Cinema 4D, students will be designing and executing work with an emphasis on honing foundational skills, strong visual aesthetics, and proficient technique. Motion Design 2 incorporates 1) A proficiency of using the tools of After Effects and Cinema 4D 2) developing concepts for for projects from ideation to storyboarding 3) developing a production framework to support the execution of the project 4) executing projects with emphasis on workflow, polish, and final presentation.

Course number: GMOT-252
Prerequisite: n/a

Motion Workshop is a structured lab with lecture and crit designed to explore difficult and advanced technical aspects of motion design.   Explorations of professional motion design pipelines (renderfarm), nodal object and material creation (RedShift) as well as physics based and code based simulations will be discussed.

Course number: GRFX-003
Prerequisite: n/a

Reimagining an ad campaign to showcase pet health improvement from Nutro products.

Course number: TDS-361D
Prerequisite: n/a

This course provides a broad overview of essential packaging design basics, including materials, production methods, and experimental investigation.

Course number: GPKG-202
Prerequisite: n/a

This elective course focuses on packaging systems as relevant branding mechanisms in contemporary consumer packaging design and development. Students will be exposed to creative concepting as it relates to strategic planning and thinking appropriate to the client?s goals and intent as well as the market in which the client is positioned. Additional emphasis will be placed on developing students? ability to conduct meaningful research and analysis. Students will address projects involving the revitalization of existing brands as well as creating a brand image vis-224-vis a product, identity and subsequent packaging applications within a cogent marketing program.

Course number: GPKG-252
Prerequisite: n/a

PKG Design 3 focuses on one advanced packaging system involving the retail consumer experience utilizing interactive strategies. The process and methodologies used to innovate and create extensive packaging systems complete with retail merchandising experiences to promote the brand, it's product offerings and story will be key in how one develops, strengthens defines a marketing and brand strategy. Through considered and thoughtful assessment of a brands global equity and portfolio needs, you will learn to influence, persuade and sell the packaging strategy through advanced audit, manufacturing, sustainability, evaluation & presentation techniques. Sub-branding, Co-branding, global considerations, and retail systems such as end caps, counter tops, freestanding retail and interactive displays will add to the understanding of the complete packaging & branded experience. THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS

Course number: GPKG-302
Prerequisite: n/a

Course number: GRFX-456
Prerequisite: n/a

Teaches foundational storytelling and design-based narratives. Students should be 2nd-3rd term standing.

Course number: GMOT-203
Prerequisite: n/a

This class furthers the design and sequencing skills from Storyboarding 1 with live-action incorporation in their storyboards. Students will have to shoot their subjects. Students can incorporate CG around the subject, but the subject has to be shot. The learning outcome is for them to get used to thinking and working outside of the confinement of their computers and dealing with doing auditions for a shoot and actually directing, but the end result are boards, not full blown animation. Students must be 4th term or higher. Highly suggested that Type 3 and Communication Design 3 have already been completed.

Course number: GMOT-253
Prerequisite: n/a

This is a very fast paced concept to final design sequencing class. It is a portfolio-building class comparable to the Advanced Graphic Studio (AGS) sequence. Students should be in their 6th-8th terms.

Course number: GMOT-403
Prerequisite: n/a

Course number: GRFX-495
Prerequisite: n/a

On day one students conjure, discuss, and immediately write their way into a book of collective thematic interest. Every week they write their way deeper into a specific project and fine tune it through the course of the first month. Then the drawing begins. The class functions as a multi-disciplinary studio environment to draw, photograph, illustrate, and graphically impregnate a ripe topic (like hair, animals, the encyclopedia). It's about moving quickly. No running in place. It's about speed and follow-through, dedication to an idea. Writing in class, writing at home,rewriting, editing, analyzing. Developing new collaborative skills and trust, finding a stronger textual and image voice. The class offers connections between design and literature by shaping new associations of word and image through the intersection of writing and its translation into print. We spend the term emphasizing iterative designing and image-making around original content. Weeks 9-11 are spent in an in-class editorial workshop environment where students operate both independently and by sharing workloads and responsibilities to produce a literary arts publication. Students are given job titles such as editor, art director and image editor to stress the importance of leadership within a collaboration. Weeks 12-14 are spent in production and working with a printer. Students write, design, art a 90-100 page publication / refining typographic skills to express hierarchies between titling, running texts, marginal texts / hone image-making and image editing skills / production skills / working with a budget and deadline.

Course number: TDS-365
Prerequisite: n/a

This class focuses on the study and generation of letterforms, including analysis of basic alphabet categories, historical background, and rationale of individual letter-style characteristics.

Course number: GPRT-103
Prerequisite: n/a

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: GPRT-153
Prerequisite: n/a

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: GPRT-203
Prerequisite: n/a

Whilst reinforcing and developing previously learned typographic skills, students are introduced to more complex content loads, text problems, working with grids, as well as issues relating to combining type and image. The importance of context is emphasized, of finding an appropriate typographic tonality for a given situation. Projects may range from complex information structures to more open pieces exploring the expressive potential of typography.

Course number: GPRT-253
Prerequisite: n/a

Type 5: Motion deals the necessity of the implementation and analysis of typographic use in the digital realm. It examines type families that are optimal for screen-based applications. This course also shows the relationship with typographic use in print-based applications but shows that there is a distinct messaging advantage when utilized properly within digital applications.

Course number: GMOT-303
Prerequisite: n/a

Students in Type 5 will develop a dynamic visual language, logotype, and graphic elements for a Cultural Entity that will engage innovative solutions and working prototypes for traditional and merging media to be appied to print, screen and apatial contexts. THE COURSE IS ONLY OFFERED IN THE FALL AND SPRING SEMESTERS

Course number: GTRA-303
Prerequisite: n/a

Web Design introduces students to web technologies and the basics of web design. They learn how to organize content, visually design sites, and build a working prototype by applying a basic understanding of HTML and CSS, also taught in the class. Students also take a workshop to help them with web technologies.

Course number: GVXD-203
Prerequisite: n/a

Visual Interaction Design (VxD) covers the process of designing branded experiences through interactive systems that are largely visual in nature. Students are taken through the entire process of conceptualization, research, exploration, refinement, and communication of a project. The course emphasizes process. To that end, it explores the application Experience Design through the use of scenario based methods; branding and visual design through the development of brand values and identity marks; Interaction and User Experience Design through the employment of research, structuring frameworks such as information taxonomies and wireframes, user testing, and behavior design; And design communication through the application of cinematics and storytelling. It is possible, and even encouraged to use a project from a branding and identity class done previously or concurrently. Students will take a prototyping workshop concurrently to help them build prototypes of their designs.

Course number: GVXD-254
Prerequisite: n/a

This course is an introduction to Web Technologies, taught from the perspective of a designer not a programer. Focusing on type, layout and readability while retaining a responsive environment. This covers HTML, with a strong emphasis on semantic HTML, and CSS. Basic Javascript techniques and Libraries for a more interactive experience. Browser based animation, transformation effects, and accessibility. Basic Search Engine Optimization (SEO) techniques, and basic web support and management (Host/Domain/IP addresses/FTP).

Course number: GVXD-204
Prerequisite: n/a