Mission Statement
The Entertainment Design - Concept Track prepares students to be the next generation of entertainment designers by teaching creative and technological skills needed to bring stories to life, creating conceptual worlds, memorable animated characters, and immersive gaming experiences.
Thinking Process & Conceptual Methodology
Graduates will be able to:
- Understand and demonstrate proficiency in story creation, interpretation, production design methodologies and presentation, and balance real-world constraints with imaginative needs.
Storytelling
Graduates will be able to:
- Be fluent in narrative structures (films and written material), non-narrative structures (games or VR experiences), and other information/language structures in relating content, understanding audiences, and world-building, while being able to both interpret and expand one’s own stories, and those of others.
Communication Skills
Graduates will be able to:
- Achieve mastery of both traditional and digital media that is relevant to the student’s chosen track as well as clearly and professionally express themselves visually, verbally, and interpersonally.
2D Proficiency
Graduates will be able to:
- Demonstrate fluency in identifying and applying the principles of design with 2D artwork as well as mastery in the use of pipelines to create the artwork.
3D Proficiency
Graduates will be able to:
- Demonstrate fluency in identifying and applying the principles of design with 2D artwork as well as mastery in the use of pipelines to create the artwork.
Painting Understanding
Graduates will be able to:
- Develop traditional painting mastery as well as digital painting mastery. Observe and absorb real-world realities to influence conceptual creation and master the powerful use of lighting, composition, and color for storytelling.
Lighting Understanding
Graduates will be able to:
- Master the powerful use of lighting for storytelling and to direct the viewers' focus.
Design Knowledge & Critical Thinking
Graduates will be able to:
- Recognize challenges and have a systematic approach to exploring multiple solutions. Find solutions that are repeatable, adjustable, and professionally deployable. Confidently create personalized problem-solving processes to be able to solve clients’ visual storytelling challenges.
Professional Awareness
Graduates will be able to:
- Understand and implement practical employment skills/knowledge. Develop curiosity as life-long learners by identifying core strengths to build upon while also challenging themselves outside their comfort zone. Interact thoughtfully with people and cultures to cultivate originality and responsibility. Learn to navigate peer-to-peer, client, and team dynamics with collaboration and competence. Understand the pipelines of production in their respective fields of entertainment design.