Program Learning Outcomes
ArtCenter’s online branding program is developed for working professionals who want to acquire the next level of strategic expertise in order to advance in their career in the leadership of global brands.
- Creating a brand strategy that will resonate with key stakeholders of an organization
- Understanding the power of brand leadership and applying the principles to transdisciplinary teams
- Leveraging the business of branding to create powerful and persuasive creative strategies
- Learning the process of Global Brand Management
- Understanding how Branding Futures shape strategic brand decisions