Reiko Morrison

Humanities and Sciences


I am a highly effective color, material, finish Expert with 28 years of experience in design and product development. With a background in industrial design, I understand how a good CMF strategy can have a positive impact on design, sales and the overall success of a company. I am an expert in trend forecasting and interpretation, with extensive technical knowledge of materials, technologies and manufacturing processes. My experience in the field of CMF has successfully guided a diverse range of product design and development work for clients all over the globe.

My natural curiosity and passion for CMF as a young Industrial Designer led me to become an independent consultant specializing in solution-driven CMF for 20 years. Over the years, I have developed close relationships with diverse clients like Microsoft, HTC, T-Mobile, Western Digital, Belkin, Ember, Ergobaby and Magic Leap. I am currently head of CMF within the Consumer Tech vertical at WGSN.


  • HSOC-205-01: Insights