Fridolin Beisert is the Creative Director of Baum-Kuchen.net and also the Director of the Product Design department at ArtCenter where he teaches creative problem solving, product service design innovation, and ideation sketching. Prior to this role he worked in Tokyo developing futuristic video games, formed a global concept design consultancy in Los Angeles, played as an international underground DJ, wrote a book on learning design using 3D software and studied traditional arts and crafts in Japan. His newest book, entitled Creative Strategies, traces his rich creative career and provides practical approaches to solving design problems of any kind. His strength lies in recognizing and developing human talent as well as mastering essence of the design process. Trust the Process.