Social Media Policy
ArtCenter has established these standards and rules that must be followed by anyone posting, approving, or otherwise engaging in social media on behalf of the College. Please remember when you are posting on an ArtCenter account, you are speaking for and representing the institution, not yourself. If you have any concerns about whether or not something is appropriate to post, do not post it until you have received approval from a supervisor. Anyone posting, approving, or otherwise engaging in social media on behalf of the College is required to familiarize themselves with and adhere to the standards and rules set forth in this policy:
- Become familiar with and adhere to the Student Code of Conduct and/or the Employee Ethics and Professional Conduct standards (in the Employee Handbook) when engaging on social media on ArtCenter's behalf.
- People posting on ArtCenter’s institutional accounts are reminded that information is being shared with the public and is subject to defamation, privacy, trademark, and copyright laws and regulations, as well as other state, local, and federal statutes and regulations, and individuals may be held personally responsible for any offending content.
- Do not post hate speech, threats of violence, or racial epithets.
- Do not use social media platforms to harass or demean others.
- Posting hate speech, threats of violence, harassment, or racial epithets on ArtCenter social media accounts will not be tolerated.
- Do not use social media to post or display comments about coworkers, supervisors, students, faculty, or the College that are vulgar, obscene, threatening, intimidating, untrue, or that violate the College’s workplace policies against discrimination, harassment, or hostility on account of age, race, religion, sex, ethnicity, nationality, disability, or other protected class, status, or characteristic.
- Do not post any information or conduct any online activity that may violate local, state, or federal law. Any conduct that is impermissible under the law if expressed in any other form or forum is impermissible if expressed through social media.
- In any use of social media on behalf of ArtCenter, employees—including faculty, staff, and student employees—must follow applicable state and federal requirements including, but not limited to, those regarding student and employee privacy.
- Do not express political opinions or engage in political activities.
- As a non-profit organization, ArtCenter is prohibited from directly or indirectly participating in, or intervening in, any political campaign on behalf of (or in opposition to) any candidate for elected public office. The College may only promote non-partisan voter education or registration activities.
- Do not post confidential or proprietary information about ArtCenter students, faculty, staff, or alumni. The College’s confidential or proprietary information includes but is not limited to: financial information, future business performance and business plans, business and brand strategies, and information that is or relates to College trade secrets. All College rules regarding College confidential or proprietary information and personal information, including the College’s written information security program, are applicable to all social media channels and platforms, including blogs and social networking sites. For example, any information that cannot be disclosed through a conversation, a note, a letter, or an e-mail also cannot be disclosed on a social media platform. This includes private or direct messaging on any social media platform.
- Respect the copyright and intellectual property (IP) rights of others and of the College. For guidance, consult ArtCenter’s intellectual property policy. Never post artwork that incorporates someone else’s IP (creative work) if it hasn’t been properly licensed for use by the College because that poses significant potential risk to the College. It is the responsibility of the artist/designer/filmmaker who is using someone else’s work to secure appropriate permissions.
- Do not solicit funds or donations on social media for the College, including for use by the department. Do not promote individual or other organizations’ fundraising efforts. Any fundraising activities must be done in consultation with the Development Department. As a non-profit organization, the College is prohibited from promoting third-party fundraising and individual crowd-funding efforts.
- The Marketing and Communications Department (Marcom) will maintain a list of College-sponsored social media pages and sites. Departments or College units that have a social media presence or would like to start one must notify Marcom so that they can be included on this list.
- All College-sponsored social media sites must designate a full-time employee responsible for monitoring the site and ensuring that the content is accurate and reasonably current. Out-of-date or unmonitored social media sites should be removed.
- All social media accounts created by College employees on behalf of the College remain the property of ArtCenter College of Design. Account information, including passwords and email addresses linked to a specific social media account, should be stored in a secured location (e.g., a Google doc or ArtCenter email address) that the supervisor is aware of and has access to. This information must also be provided to Marcom.
- During a local, state, or campus emergency, or a similar state of heightened awareness, Marcom is responsible for all outgoing communications from the College as developed in coordination with the Executive Cabinet, Senior Leadership and/or the Emergency Response Team. Individuals should refrain from posting messages on individual social media accounts unless done so under the advisement of the Marcom team.
These policies are enforced by Marcom which reserves the right to edit or delete disparaging, inappropriate, and/or offensive posts, including content that violates ArtCenter policy or federal or state law. Any individual or department who falls out of compliance is subject to disciplinary action, including the potential suspension of any social media or online presence created by the individual or department.