Mar
28
Community Events

Accenture Life Trends 2024

Thursday, March 28, 2024

6:30 pm - 8:00 pm Add to Calendar

Los Angeles Times Media Center
ArtCenter College of Design
1700 Lida Street
Pasadena, CA 91103

Join us at ArtCenter College of Design for an insightful presentation by esteemed alum and Accenture Song Chief Design Officer Thomas Mueller, as they share the annual Life Trends report.

Accenture Life Trends identify and explore the various factors they expect will change the way people experience and interact with brands, organizations, governments and systems in the coming year and beyond. 

This event will be a great opportunity for students, faculty, and industry professionals to engage with the latest trends that are shaping the future of customer relations. Whether you're a designer, strategist, or entrepreneur, you'll gain valuable perspectives on how to adapt and thrive in these complex and shifting landscapes.

Preview the 5 trends

01 Where's the love? 

Necessary cuts across enterprises have shunted customer obsession down the priority list—and customers are noticing. 

02 The great interface shift

Generative AI is upgrading people’s experience of the internet from transactional to personal, enabling them to feel more digitally understood and relevant than ever. 

03 Meh-diocrity

Creativity was once about the audience, but has become dependent on playing the tech system. Is this what creative stagnation feels like?

04 Error 429: Human request limit reached

Technology feels like it’s happening to people rather than for them—is a shift beginning, where they regain agency over its influence on daily life?

05 Decade of deconstruction

Traditional life paths are being rerouted by new limitations, necessities and opportunities, significantly shifting demographics.

About Accenture Song

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. Accenture Song’s capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation, content and channel orchestration. With strong client relationships and deep industry expertise, they help their clients operate at the speed of life through the unlimited potential of imagination, technology, and intelligence. 

Read the full report on Accenture Song’s website