PLO 1: Essential Skills & Competencies

Graduates will be able to:

  • Demonstrate fluency in the visual vocabulary and technical skills relevant to graphic design:
    • Demonstrate excellence in typographic practice using text typography, display typography, and grid systems across analog and digital media.
    • Display image-making expertise and the development of visual narratives using photography, illustration, and type-as-image across analog and digital media.
    • Convey Ideas, clearly and confidently, in their work, their speech and their writing.
    • Apply the rigor of research and conceptualization to their work via prototypes and presentations.

PLO 2: Cultural Literacy & Critical Thinking

Graduates will be able to:

  • Imagine and articulate research, conceptualization and varied solutions to any problem:
    • Evaluate and synthesize different points of view and determine appropriate solutions to serve specific outcomes.
    • Apply critical thinking and flexibility to formulate appropriate, practical, and actionable responses to any question.
    • Think broadly, be receptive to provocative ideas, and be prepared to generate novel and unexpected outcomes
    • Articulate the diverse ethical components associated with any cultural production.
    • Integrate life-long learning practices to constantly evolve career-relevant skills.
    • Recognize, be curious and tolerant of cultural and social diversity regarding both client and audience.

PLO 3: Creative Process & Contextual Relevance

Graduates will be able to:

  • Leverage research, innovative processing and context to generate effective ideas:
    • Constantly and prominently consider the cultural, social and economical environment in which their ideas, products, and strategies will live.
    • Learn through our multicultural learning environment to become “visual translators”.
    • Move confidently and creatively between inquiry, theory, and practice.
    • Embrace the creative process as dynamic progression of research, speculation and experimentation, prototyping and refinement.
    • Demonstrate knowledge of historical, current, and innovative events and ideas, and interpret those viewpoints through the framework of communication design.
    • Assess the impact their actions have on other individuals, communities and the sustainability of our environment.

PLO 4: Transmedia Fluency

Graduates will be able to:

  • Display innovative synergies of media types across print, screen, packaging and emerging media:
    • Combine a very broad and deep understanding of design with the ever-expanding spectrum of existing and emerging media formats and their underlying economic mechanisms.
    • Turn traditional information design into dynamic data visualizations by accessing and mining the vast amounts of real-time data available in our contemporary environment.
    • Create not only visual identities but also identifiable/branded behaviors, facilitated by the knowledge in coding and physical computing techniques.

PLO 5: Areas of Emphasis

Graduates will be able to:

  • Excel in one or several of the following Areas of Emphasis: Print, Packaging & Environmental, Interaction Design, Transmedia Fluency, Motion:
    • PRINT: Display mastery of communication strategies using typography and imagery, branding, and sequential design (in book or editorial form); Understand and successfully use traditional print production techniques.
    • PACKAGING & ENVIRONMENTAL: Master all aspects of package design including total redesign, refresh, line extensions, and related branded environments; Integrate sustainability/life-cycle issues into design decisions; Develop brand strategies including SWOT analyses, positioning matrices, and product evaluations; Present package designs using rapid prototyping techniques.
    • VISUAL INTERACTION: Achieve a technical, visual and conceptual understanding of interaction design with emphasis on its visual behaviors; Create prototypes that explore, demonstrate, and verify the effectiveness of their design solutions.
    • TRANSMEDIA ENGAGEMENT: Display the ability to design within the unique opportunities each media-type affords (including print-based communications, spatial design, and dynamic and/or networked interactions.
    • MOTION: Master narrative concept design, live action direction and production, 2D/3D animation, pre visualization choreography and/or design, and experience design.

PLO 6: Quality of Execution

Graduates will be able to:

  • Become experts in the execution and articulation of their craft:
    • Combine excellent craft skills with strong conceptual abilities.
    • Become repositories of knowledge about methods, materials, and techniques for future creators.
    • Practice process documentation as a deliberate and robust component of the final design product.

PLO 7: Professional Practice

Graduates will be able to:

  • Demonstrate the professional awareness and physical preparation necessary to enter the design workspace:
    • Successfully present project processes and outcomes through both written and oral communication.
    • Create an online portfolio that represents both educational accomplishments and professional aspirations.
    • Integrate life-long learning practices to constantly evolve career-relevant skills.
    • Demonstrate collaborative skills across disciplines, individually and within teams, including an understanding of other art and design practices and the manner by which cross-disciplinary projects are developed.
    • Develop capacity re: basic business practices such as production, intellectual property, contract law, and freelancing strategies.
    • Demonstrate insights into both entrepreneurial and established career options.