ArtCenter College of Design | Pasadena, California | Learn to Create. Influence Change.

The advertising industry is changing rapidly. As the new media landscape continues to transform the way advertising looks, feels and interacts with the viewer, the fundamental need remains: brands must make a powerful connection with their audiences. At Art Center, you will create those connections by becoming well versed in traditional forms of advertising while being prepared to master new technologies and emerging ad platforms.

Beginning classes leave you fluent in the languages of advertising, including film, video, photography, graphic and interaction design, social media and digital engagement. In later terms, you collaborate with students from other majors in Transdisciplinary Studio courses and use creative problem-solving skills to develop powerful campaigns integrating traditional and new media. We also break the conventional classroom structure to operate like a true agency. Weeklong intensives, brainstorming sessions, peer critiques and off-campus excursions develop your skills as a “visual writer” and “verbal art director”—earmarks of an Art Center education.

Our Advertising program, launched with Art Center’s founding in 1930, is the oldest in the country, and our list of alumni reads like a Who’s Who of the industry. Today, our faculty of leading art directors and copywriters brings into the classroom a fresh perspective on advertising’s evolving landscape, helping you graduate with the skills and insight to become a leader in shaping its future.

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