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MagdalenaPaluch_full

Magdalena Paluch

Graduate Industrial Design

5th Term

Has your view of the role of art and design changed since coming to Art Center?
I've always believed that art and design play a prominent role in all aspects of our lives, but Art Center, and specifically the Graduate Industrial Design Department, taught me to also consider these with business strategy in mind.

Describe a memorable project and the creative process involved, from conception to ideation to production.
One of my favorite projects was designing a sustainable automotive seat. It was developed in two parallel classes—an independent study with a transportation design professor and a Design for Sustainability Studio.

As part of the curriculum for the sustainability class, I began by taking apart an existing automotive seat and researching what processes and materials went into making it. I created a life cycle analysis of the existing seat, and analyzed the impacts. Based on the analysis, I came up with goals for my redesign.

One of the obstacles was the limited knowledge I had of automotive design, and the complexity of the product I was trying to improve. I was lucky to get feedback from a vice president of design at a transportation company, which helped tremendously.

At the end of the design phase, I ran the life cycle analysis and assessed the impact of the redesigned piece. I was quite pleased with the final result.

Have you found any faculty and/or guest speakers particularly inspirational or thought provoking?
Many faculty members have been inspirational. They bring energy and excitement into their critiques. Also, they have the ability to see and point out opportunities in every student's work.

What is the most challenging aspect of studying art and design?
Sometimes I feel like a little girl in a candy store, there are so many classes I want to take, so many instructors I want to work with, so many projects I want to do-and not nearly enough time to do it all. The most challenging aspect is prioritizing.

You are originally from Krakow, Poland. What has surprised you most about Southern California?
I'm surprised by how much I have come to love this place. I love how open-minded and progressive everyone here is.

I love the sun, the ocean, the architecture and design. Before I came I heard all about the smog and traffic, but in reality, those two aspects are overshadowed by all the positive sides of living here.

Tell us something about yourself and/or your work that people would find surprising.
I'm a very light sleeper, and sometimes a sleepwalker. I wake up a lot during the night, and sometimes ideas or dreams wake me up. If they particularly inspire me, I get up and write about or sketch them.

On various occasions, I have found notes in my sketchbook that I don't recall taking!

Paluch graduated from Art Center in 2011.

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