Advertising majors should demonstrate innovative thinking and strength in communicating with words and images to promote products or ideas. Submitted work should demonstrate a fresh, original way of looking at things, possibly incorporating humor or other means by which the public’s attention is drawn to the ad. Your advertising portfolio work should be clean, clear and well presented—but spend the majority of your time coming up with interesting, sharp, original, I-never-would-have-thought-of-that ads. The quality of your thinking is more important than the finished product.

If you have previous advertising experience, submit 8 to 10 print advertising concepts. Include preliminary sketches demonstrating your process. If you have worked in video or other media, include these as well.

If you have no previous experience, submit at least 5 pieces that demonstrate your creativity and an ability to represent ideas visually. In addition, select 3 to 4 assignments from the suggestions below, or assignments of your own devising. Create these through drawings, photography, digital images or any combination. Select an existing print ad and make it better.

1. Create a print campaign that sells you on Art Center. Each ad should emphasize a different one of your good qualities.
2. Create a print ad (magazine, newspaper or poster) promoting any one of the seven deadly sins.
3. Design a campaign to teach preteens the importance of staying in school.
4. Go to a hardware store, and pick up 10 paint color chips. Rename the colors. All the names must relate to sleep.

For instructions on submitting your work, follow the submission options in How to Submit Your Work.