Classes

Credits

3D Motion Graphics

3

Course number: GMOT-202
Prerequisite: GMOT-152 Motion Design 1 or GPK 211 Motion Design 1

3D Motion Graphics

3

Course number: ILL-214
Prerequisite: ILL-211 Motion Design 1

4th Term Review

Required for all 4th term Graphic Design students. Portfolio review & successful review by Dept Chair.

Course number: GRFX-250
Prerequisite: n/a

7th Term Review

Required for all 7th term Graphic Design students. Portfolio review & successful review by Dept Chair.

Course number: GRFX-400
Prerequisite: n/a

Adv Cinematic Motion

Digital Motion Compositing is an advanced level transdisciplinary studies film course. Students from Film, Motion Graphics and Motion Illustration collaborate to create unique narrative solutions. The course will teach how to produce live-action green screen shoots and the proper methods of post-production development. Faculties will teach unique perspectives from a designer, director and a cinematographers point of view.

Course number: FILM-632
Prerequisite: Take FILM-621, Cell Phone Cinema

Adv Cinematic Motion

Digital Motion Compositing is an advanced level transdisciplinary studies film course. Students from Film, Motion Graphics and Motion Illustration collaborate to create unique narrative solutions. The course will teach how to produce live-action green screen shoots and the proper methods of post-production development. Faculties will teach unique perspectives from a designer, director and a cinematographers point of view. -Production Level: 1 for in-class assignments only.

Course number: FILM-432
Prerequisite: Take FIL-006/FILM-001, CPR & First Aid Workshop and FIL-253/FILM-223, Directing 3 or SBC-620/FILM-620, Short Film Production

Adv Package Studio 4

This Class will focus on expanding the consumer experience factor, through deep evaluation of 360 degree design thinking and extensive best-in-class sustaintability practices. Our goal will be to push beyond current sustainability norms and develop new solutions for consumer categories, by using examples from the sustainable package world and applying them in new ways. The resulting projects will give new meaning to the way we think about sustainability and give you powerful tools for the future: Product and company line evaluation Deep research phase SWOT Analysis Brand Positioning and Strategy development Deep Sustainability research and evaluation Retail Venues evaluation & development Rapid Prototyping and Modelling

Course number: PRD-362
Prerequisite: Take PRD-215, Product Design 4 AND take PRD-254, ID Graphics

Advanced 3D Motion Graphics

3

Course number: GMOT-302
Prerequisite: Take GMOT-252, Motion Design 2

Advanced 3D Motion Graphics

3

Course number: ILL-314
Prerequisite: Take ILL-300, 5th Term Review

Advanced Cinematic Motion

Digital Motion Compositing is an advanced level transdisciplinary studies film course. Students from Film, Motion Graphics and Motion Illustration collaborate to create unique narrative solutions. The course will teach how to produce live-action green screen shoots and the proper methods of post-production development. Faculties will teach unique perspectives from a designer, director and a cinematographers point of view.

Course number: GMOT-351
Prerequisite: Take GMOT-302, Advanced 3D Motion Graphics

Advanced Cinematic Motion

Advanced Cinematic Motion is an advanced level transdisciplinary studies film course. Students from Film, Motion Graphics and Motion Illustration collaborate to create unique narrative solutions. The course will teach how to produce live-action green screen shoots and the proper methods of post-production development. Faculty will teach unique perspectives from a designer, director and a cinematographers point of view.

Course number: ILL-414
Prerequisite: Take ILL-265, Motion Design 2 Take ILL-300, 5th Term Review

Advanced Lettering

3

The decorative letterform explored in the context of culture, history, and emotion.

Course number: GPRT-320
Prerequisite: GPRT-153 Type 2: Structure

Advanced Motion Studio

Advanced Motion Studio 8 focuses on advanced levels of creative strategy utilizing all languages in design and motion. A more unique way of narrative storytelling for brand/identity development will be introduced in this stage of learning. Full languages of concept/storytelling/design/motion choreography/post-production will be implemented.

Course number: ILL-473
Prerequisite: Take ILL-265, Motion Design 2; ILL-466, Sequential Design 3; and ILL-33, 5th Term Review

Advanced Motion Studio 8

3

Course number: GMOT-452
Prerequisite: Take GMOT-152, Motion Design 1

Advanced Package Studio 7

This senior studio course will build upon the skills from Package Design 1-3. Advanced use of materials, interactive branding and spatial/environmental retail skills will be implemented. The final deliverable will be portfolio-quality.

Course number: GPKG-402
Prerequisite: Take GPKG-302, Package Design 3: Interactive Systems

Advanced Print Studio 7

3

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of "teacher", others may prefer to act as design director, giving students a professional design office experience.

Course number: GPRT-402
Prerequisite: Take GPRT-252, Communication Design 4: ID Systems or GTRA-352, Mediatecture

Advanced Print Studio 8

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of ?teacher?, others may prefer to act as design director, giving students a professional design office experience.

Course number: GPRT-452
Prerequisite: Take GTRA-352, Mediatecture

Advanced Prototyping

3

Course Description: Learn to create high fidelity prototypes of digital projects for mobile devices such as phones, tablets, and smart watches with the goal of presenting their interfaces, interactions, and behaviors as closely as possible. In order to focus the course's full attention on prototyping, it is advised that students enter the class with a project that is already designed (completed interfaces and flow). However, it is certainly expected that the design will get refined and perfected within the course. Course Learning Objectives: Students in Advanced Prototyping will be able to 1) learn and effectively use different fidelities of prototyping in order to aid in the design of a project. 2) Prototype a visual interactive experience to a high degree of fidelity. 3) Refine a detailed design based on issues learned from observing a target audience using their prototype.

Course number: GVXD-403
Prerequisite: Take GVXD-302, Visual Interaction Design 3: Advanced Interaction

Advanced Transmedia Studio 7

3

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of "teacher", others may prefer to act as design director, giving students a professional design office experience.

Course number: GTRA-402
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems or GTRA-352, Mediatecture

Advanced Transmedia Studio 8

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of ?teacher?, others may prefer to act as design director, giving students a professional design office experience.

Course number: GTRA-452
Prerequisite: Take GTRA-352, Mediatecture

Advanced VxD Studio 7

3

This class charts a course beyond traditional interactive media and standard presentation systems into the realm of interaction design for physical devices. It allows students to explore the possibilities when both the interface and device are being designed simultaneously. It does this in the context of collaborative projects with students from product and transportation.

Course number: IXD-402
Prerequisite: n/a

Advanced VxD Studio 7

3

This class charts a course beyond traditional interactive media and standard presentation systems into the realm of interaction design for physical devices. It allows students to explore the possibilities when both the interface and device are being designed simultaneously. It does this in the context of collaborative projects with students from product and transportation.

Course number: GVXD-402
Prerequisite: Take GVXD-302, Visual Interaction Design 3: Advanced Interaction

Advanced VxD Studio 8

This class charts a course beyond traditional interactive media and standard presentation systems into the realm of interaction design for physical devices. It allows students to explore the possibilities when both the interface and device are being designed simultaneously. It does this in the context of collaborative projects with students from product and transportation.

Course number: GVXD-452
Prerequisite: Take GVXD-302, Visual Interaction Design 3: Advanced Interaction

Archetype Press

3

This course gives students hands-on experience with metal foundry and wood type.

Course number: GPRT-308
Prerequisite: Take GPRT-103, Type 1 or INT-103, Design 1

Archetype Press Workshop

0

A "drop in" workshop for students enrolled in the Archetype Press course. A "0" unit, non-graded workshop. Students do not "register" for this workshop, just drop in.

Course number: GRFX-001
Prerequisite: n/a

Artica Project

Development of ideas and concepts will inspire production design of a feature in 2016. Students will have an opportunity to explore futuristic ideas in UI design for AI units, gear for extreme environments, vehicles and products and modular temporary structures. The goal for this special project is to bring together multiple disciplines in a highly collaborative effort to design a trans-media, multifaceted project. One of the focuses will be to analyze how artificial intelligence will be looking at the world from its perspective. Another focus will be viable intelligent design of apparel, gear, vehicles and architecture in an extreme environment.

Course number: TDS-375
Prerequisite: n/a

Blue Hope

Project Brief Wildlife populations in the world's oceans are increasingly threatened and damaged by human activity, climate change, and natural habitat disruption, which can alter the functioning of healthy ocean ecosystems. While marine animals are currently faring better than their terrestrial counterparts, the Aquarium of the Pacific is invested in educating their audiences on a healthier future for animal life in the oceans. In May 2016, the Aquarium of the Pacific will launch an exhibition on Marine Defaunation: Animal Loss in the Global Ocean. In partnership with the Aquarium of the Pacific and exhibition designer Tom Bowman, Designmatters and the Interaction Design Departments will collaborate closely to create an engaging and interactive exhibit surrounding the issues of marine defaunation. During a 14-week Transdisciplinary Studio, a diverse team of design faculty and students will conduct in-depth research with scientists and other guest experts, and explore ways in which scientific data can be communicated through interactive design and creative storytelling. Students will develop exhibition designs that educate, enlighten and empower the Aquarium's diverse audiences on the issues and threats surrounding marine animal loss in the world's oceans. The exhibition, set to launch in May 2016, will feature participating students' work.

Course number: TDS-406
Prerequisite: n/a

Color Collections for Surf Des

Learn to build directional and cohesive color palettes to underscore your designs and deliver more seasonal options for the marketplace. Color, like your style is part of your brand and this class will help you identify your direction for personal collections and enable you to professionally identify color trends and direction when doing commercial projects allowing for adaptation between the two. Historically, our geographic placement and design legacy in California is a lead style influencer globally. Deconstructing and building off this brilliant American west coast design heritage will be the starting point for this class.

Course number: ILL-262
Prerequisite: n/a

Comm Des 2: Info & Context

3

Course description and learning outcome: Messaging in different contexts. Design as: research/conception/form-giving/production. Research as catalyst for design ideas. Designing from a place of understanding (content, audience, context). Use of 2 contexts (ie.screen/print) /or audiences (ie. young/old)/ or formats (ie. poster/card). Use of modular division of space, simple grids. Use of color. Analysis of audience reaction and communication success or failure. Project types: 3 or 4 projects to give a variety of content types. One project with greater text component. Continuing emphasis on need for multiple ideas before designing.

Course number: GPRT-152
Prerequisite: Take GPRT-102, Communication Design 1: Primer

Comm Des 2: Info & Context

3

Course description and learning outcome: Messaging in different contexts. Design as: research/conception/form-giving/production. Research as catalyst for design ideas. Designing from a place of understanding (content, audience, context). Use of 2 contexts (ie.screen/print) /or audiences (ie. young/old)/ or formats (ie. poster/card). Use of modular division of space, simple grids. Use of color. Analysis of audience reaction and communication success or failure. Project types: 3 or 4 projects to give a variety of content types. One project with greater text component. Continuing emphasis on need for multiple ideas before designing.

Course number: IXD-154
Prerequisite: n/a

Comm Des 3: Narrative & Scale

3

Course description and learning outcome: Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.

Course number: GPRT-202
Prerequisite: Take GPRT-152 Communication Design 2: Information & Context

Comm Des 4: Identity Systems

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: GPRT-252
Prerequisite: Take GPRT-202, Communication Design 3: Narrative & Scale

Comm Design 3: Narrative

3

Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.

Course number: ADT-222
Prerequisite: Take ADT-109 Comm Des 1

Comm Design 4: Transmedia

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: ADT-332
Prerequisite: Take GPK-222 or ADT-222 Comm Design 3

Comm Design 5: Transmedia

3

Students in this course will develop skills in both iconic and typographic identities. Projects not only establish an identity, but thoroughly explore its function via a user manual and multiple applications.

Course number: GTRA-302
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

Communicating the Wellbeing

3

The City of Santa Monica Wellbeing Project uses data to give citizens and policy-makers a better understanding of what makes a city thrive- and how to use that understanding to make Santa Monica a better place to live, work and play. In this transdisciplinary studio, students will explore Santa Monica and engage with residents, officials in the city government, business owners and other stakeholders to design transmedia communication strategies and tools for the Wellbeing Project. The City of Santa Monica is open and willing to embrace new and cutting-edge ideas- final outcomes may range from video, social media, digital and print-based campaign to a toolkit to a popup event or installation. Students will design and test concepts in real time with real people, and will generate innovative solutions the City of Santa Monica can use to connect and communicate with all members of the community. Open to 5th term and above from any major. Film, graphics, advertising, product, and environmental majors encouraged-especially students with entrepreneurial instincts. Submission PDFs due by 10am on Monday, Dec 12 to danielle.ferrer@artcenter.edu in the Gx Office.

Course number: TDS-389
Prerequisite: n/a

Communication Design 1: Primer

3

Course description and learning outcome: Fundamentals of messaging. Client/designer/audience. Concept and form. Image. Word. Symbol. Word and image exercises. Hierarchy levels. Generating powerful ideas. Public communication. Single message focus. Communication boot camp. Project types: Numerous exercises. Simple strong messages. Not about refinement, more about producing many concepts and solutions. Single surface communication. All b/w. Use of student photography. Scale changes: from posters to icons.

Course number: GPRT-102
Prerequisite: n/a

Communication Design 2 Context

Course description and learning outcome: Messaging in different contexts. Design as: research/conception/form-giving/production. Research as catalyst for design ideas. Designing from a place of understanding (content, audience, context). Use of 2 contexts (ie.screen/print) /or audiences (ie. young/old)/ or formats (ie. poster/card). Use of modular division of space, simple grids. Use of color. Analysis of audience reaction and communication success or failure. Project types: 3 or 4 projects to give a variety of content types. One project with greater text component. Continuing emphasis on need for multiple ideas before designing.

Course number: IXD-209
Prerequisite: n/a

DM: Engage+Envision+Empower

3

Open to 5th term and above from any major by application. Graphic Design, Illustration, Product, Photo and Film majors encouraged to apply. Submit one paragraph on intent and link to portfolio or attach .pdf due by Friday, April 14th to jennifer.may@artcenter.edu. In this Design Matters summer studio students will develop a comprehensive awareness campaign for the City of Long Beach about safe sex practices, through alternative cultural narratives, immersive experiences, and interactions with selected professionals, organizations, audiences and communities within the City of Long Beach. These immersive experiences and interactions will be articulated within multiple contexts/media with expanded content. Further, students will be encouraged to explore Nuance and Dialects and unfiltered Language structures and attitudes to give voice and platform to the subject. To explore alternative global communication strategies, anticipate emerging media types, investigate typographic and visual expression, exploration, and innovation.

Course number: TDS-390
Prerequisite: n/a

DM: Safe Water Chile

Designing real world solutions to empower Chile's poorest families, in partnership with the humanitarian organization Un Techo Para Chile. Students will travel to Santiago, Chile over summer break for two weeks of intensive field research. The studio will focus on products and environmental interventions to help slum-dwellers transport, store, efficiently use, conserve and re-use water in their daily lives. Student innovators will design and fabricate extremely low-cost, ingenious prototypes that have the potential for real world implementation. This project affords students the unique challenge to design interventions which act locally to create life-changing opportunities and break cycles of poverty that have endured for hundreds of years. Host department: Environmental Design. Faculty: Dan Gottlieb, Penny Herscovitch (Environmental)

Course number: TDS-308
Prerequisite: n/a

DM: The Next Wave Project

This Designmatters TDS studio, led by Graphic Design, will create an integrated branding and messaging campaign to inform Southern California audiences about the profound hazards and effects arising from a plausible west coast tsunami. Students will work in collaboration with the U.S. Geological Survey (USGS) producing a campaign in various media applications (from print to web to interactive formats), to catalyze awareness in coastal communities of a potential tsunami disaster on the west coast. A follow-up spring 2013 studio will focus specifically on development of a motion graphic film as a component of the campaign.

Course number: TDS-356
Prerequisite: n/a

DM: UNFPA Youth Advocacy Stu

There are over 1.8 billion people aged 10-24 years in the world today, making it the largest generation in history. The majority of the worlds young people live in developing countries, and face disproportionately high levels of poverty and unemployment. This special Designmatters TDS studio, hosted by the Graphic Design Department will be engaged with young activists from developing countries around the world, and challenged to create a strong integrated campaign across several different vehicles, to advocate for their rights tohealth, education, protection, respect, and participation in decision-making for their future. Outcomes are expected to include print and digital formats, interactive media and motion graphics. The campaign will premiere at a key global conference for policymakers in April 2012, in New York City, and will see broad international dissemination through UNFPA and partnering UN agencies.

Course number: TDS-334
Prerequisite: n/a

DM: the Healing Soldier Proj

How can we help those who suffer from PTSD? Open to all disciplines (5th term and up)

Course number: TDS-378
Prerequisite: n/a

Digital Basics: Lynda.com

1

Course number: GRFX-100
Prerequisite: n/a

Digital Basics: Lynda.com

1

Course number: IXD-103
Prerequisite: n/a

Driving Sensations

Project Brief Explore New Sensorial Experiences for Next Gen Cars. The sensation of driving is undergoing a radical shift right now. From a physical engagement with mechanical interfaces that provided direct sensorial feedback we are moving towards self-driving and sensor assistance features and silent electrical power trains in our cars. As we advance in vehicle systems, a wealth of information is becoming available to the driver. The actual sensation of driving, however, is taking more and more a back seat. The transdisciplinary Driving Sensations project will explore and prototype radically innovative sensorial feedback systems for driving. Starting from a blank slate, we will involve fine artists & composers, rocket scientists & horse whisperers to create an entirely new language of sounds, sights, smells and tactile sensations.

Course number: TDS-411
Prerequisite: n/a

Font Design

3

Students in this class will explore classical and experimental letterform design to produce a complete alphabet.

Course number: GPRT-306
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

Formula E

3

The Formula E (elastic) Challenge is a 13 week long project in which student teams design remote controlled race vehicles powered by 16 feet of rubber band. The class is held during the summer term and teams compete in a series of race events including a handling course, a drag race, a hill climb, a beauty contest, and best in show. This year, the project will provide an opportunity for ArtCenter undergrad students to join the competition along with teams from Grad ID, Pasadena City College, winning teams from Formula E-China, and Sacramento State Univerisity, among others. The project is designed to teach lessons in strategy, product development, science, engineering, design fabrication, branding and event planning. Students also learn about competition, working in teams, setting goals, and implementing plans that meet them. The vehicles are design and created through an iterative process with the latest computer design and rapid prototyping tools with advanced materials and mechanisms. Race vehicles rapidly accelerate them to speeds over 25mph.

Course number: PRD-428
Prerequisite: n/a

Fresh Eyes Cuba

3

Led by Designmatters and the Graphic Design departments and funded with the support of the Autodesk Foundation, Fresh Eyes Cuba will include a 10-day trip and deep immersion in Havana, Cuba as the core experience around which the design brief and outcomes of the studio will be organized. Scheduled for early October, 2016 this visit will allow faculty and students a unique opportunity to experience the unique ecosystem of innovation and creativity that Cuba presents in this historic moment in time. This is a time of opportunity: with the re-establishment of Cuba- U.S. diplomatic ties and new opening to trade and commerce and a drive for entrepreneurship, but ongoing challenges for Cubans with very little access to internet connectivity and ambiguities about freedom of ideas and political attitude. Learning Outcome: -Cross-cultural exchange and immersion in a moment of historical significance in US/Cuba relations -Challenge worldviews, assumptions and re-discover how to think, design and see the world -Expression of cultural exchange and diplomacy through design -Culminating in an exhibition of cross-cultural exchange work in week 14

Course number: TDS-387
Prerequisite: n/a

Good Food for All:The FoodHub

Guillaume Wolf David | Fridays 8am-12:50pm in ELL 203 This TDS is cross-listed (embedded) in GTRA-302-02 ComDes5: Transmedia. Open to all disciplines (5th term and up). Food Desert: an urban area in which it is nearly impossible to access affordable, healthy fresh food. FoodHub.LA is a new social enterprise, tackling the issue of food deserts from the ground up, by opening a 3-acre urban farm, food production facility and farmer's market in the city of Compton, giving the local community access to fresh fruits & vegetables, as well as providing jobs and education around healthy eating. FoodHub.LA is looking to ArtCenter students to create a dynamic visual identity and brand story that will allow them to communicate in innovative ways to the community of Compton & other stakeholders. The student work in this course will be positioned for roll-out by FoodHub.LA.

Course number: TDS-384
Prerequisite: This course is for 5th term and higher students

Graphic Design Internship

3

Course number: GRFX-490
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

Graphic Design Internship

3

Course number: GRFX-390
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

Guided Study

3

Course number: GRFX-496
Prerequisite: Must be 5th term or higher

Guided Study

Course number: GRFX-396
Prerequisite: Must be 5th term or higher

Honda Sponsored Project

3

Project Brief In this transdisciplinary studio, teams of students will be challenged to design a new Honda/Acura sport sedan for the year 2030 +. Looking through the lens of the total interactive experience, students will research and explore new technologies and hypothesize how these technologies will enhance interaction for the driver, passenger and pedestrians. The focus of the design should be the theme, proportions, controls, HMI and seat configurations in the cockpit of the vehicle.

Course number: TDS-412
Prerequisite: n/a

INLAB

INLAB is a collabrative self-branding and identity studio elective.

Course number: GPRT-310
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

INLAB: Homeboy Indstrs (DM)

Homeboy Industries. Founded by Father Greg Boyle (a Catholic priest) during the LA Riots of the 1980's, Homeboy Industries is the largest gang intervention and re-entry program in the world. Only equipped with a bicycle and his powerful heart, Father Greg decided to make a change in Los Angeles by changing the lives of gang members and their families-offering them a chance to turn their life around. And while he faced insurmontable obstacles in the process, he persisted-and succeeded in creating an incredible organization. Most importantly, his unique methodogy transformed the lives of many. Today, Homeboy Industries is celebrating a 25-year influence in Los Angeles as a major catalyst for reduced gang activity, and providing thousands of "second chances" for young men and women through its social enterprises. Homeboy has an incredible success rate of 70%-these numbers are unmatched by any other organization in the country. Homeboy is partnering with Designmatters on a Spring 2014 Graphic Design project that will elevate the brand and amplify its presence in our city. Students in this course will engage firsthand (through field trip visits) with Homeboy Industries as a partner, and with homeboys and homegirls as experts during research of the organization's culture, and history. Design brief will center around a transmedia installation at Homeboy HQ in Downtown Los Angeles that will include: Graphic Design, Film, and Augmented Reality. The final project will lead to an opening at Homeboy's Headquarters where the students' final project will be revealed to the community and the press. In additon to helping the Homeboy brand expand, you will learn during this studio class the unique leadership strategies created by Father Greg to turn the most hopeless situations into success stories. This is a one-time opportunity to work with a legend, learn from him, and help his social impact mission expand. Homeboy is well-known and respected organization in America-and will be a fantastic addition to your resume and portfolio. This studio class is open to all majors, 5th term and up-by application only. Please email a short paragraph of intent explaining why you want to be part in the studio class, and attach a link to your previous works at steve.kim@artcenter.edu

Course number: TDS-369A
Prerequisite: n/a

INLAB: Kitsune

To kickstart the highly anticipated Insight Lab at Art Center (INLAB), we bring you an extraordinary creative project: Kitsune, the hottest/hippest French fashion and music label. Kitsune is a fascinating hybrid. It's one of the most exciting fashion brands (with stores in Paris, Tokyo and New York) but it's also a record label with artists such as: Two Door Cinema Club, Is Tropical Digtalism and Hot Chip. You will be asked to bring in the wow! Can you push the boundaries? Can you design something never seen before?

Course number: TDS-369
Prerequisite: n/a

Information Design

3

This class is concerned with the processes and procedures of understanding and ordering complex data into useful and persuasive information tools.

Course number: GPRT-305
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

Information Design

3

This class is concerned with the processes and procedures of understanding and ordering complex data into useful and persuasive information tools.

Course number: IXD-254
Prerequisite: n/a

Interactive Design & Dev 1:WEB

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: ADT-155
Prerequisite: n/a

Interactive Design & Dev 1:WEB

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: IXD-106
Prerequisite: n/a

Interactive Design 2:INTERFACE

3

This course explores the foundations of interface design for the standard screen. Although this class can be taken independently, it is best taken concurrently with Scripting Foundations, the advantage being that one execution can be used for both classes. By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.

Course number: IXD-156
Prerequisite: Take IXD-106, Interactive Design & Dev. 1:WEB Design

Interactive Design 3: Inform

3

This course explores how to design for information services across at least two standard forms of presentation: the Web and mobile, others if applicable. The course explores how to create effective and engaging designs for dynamic information across a variety of screens while maintaining brand identity.

Course number: IXD-206
Prerequisite: Take IXD-156, Interactive Design 2: Interface

J&J Future Experiences

Project Brief Envision and redefine opportunities for J&Js Megabrands through physical, digital and retail environments that focus on human interaction experiences. You will be challenged to think globally, and understand the role that J&J brands plays in the lives of consumers from birth to adulthood. We would like you to explore how you can leverage the J&J portfolio to help their consumers live healthier lives. Your explorations will go beyond the pill, liquid, lotion, solids and liquid forms. We want you to imagine the future of Johnson & Johnson Consumer Megabrands 20 years from today. Your team will be made of various disciplines to help deliver this vision through story & vision film, utilizing a 360 degree ecosystem of touch-points that will range from branded spatial scenography, products, services, packaging, advertising, brand, digital and meaningful human experiences.

Course number: TDS-410
Prerequisite: n/a

KBA-NotaSys

3

Brief: Design a specimen banknote family comprising 5 different denominations that come together in one single/overarching thematic story. These specimen banknotes will be used to make the company's customers aware of their capabilities, showing that the company's technologies are being utilized to the maximum. Develop a never-before-seen and modern design that will be attractive to the company's customers and that will allow them to showcase their technologies. The goal is not to recreate another banknote that looks like what is already out there, but to push the limits of design, communication and technology and think about what the banknote will be in five to ten years.

Course number: TDS-418
Prerequisite: n/a

LA24 | Socialtecture

3

Project Brief: This sponsored project will explore, design and prototype new social media tools to inspire, activate and energize people for the LA24 movement. We will help LA demonstrate an unprecedented level of community activism leading up to the Games. We will use the Olympic spirit as an amplifier for new and existing social innovation initiatives tackling everything from mobility behavior to artistic expression, from energy conservation to food culture and form urban greenspace use to personal fitness. LA is a unique place that embraces cultural diversity like no other metropolis in the world. Angelenos are diverse with voices that represent people from all walks of life. These voices create the foundation of what makes LA and Angelenos unique, diverse, strong, bold and inventive. LA24 is an opportunity to translate Unity in Diversity into the Olympic spirit and help Los Angeles become the first host to a cultural Olympiad. Are you ready to join this challenge?

Course number: TDS-415
Prerequisite: Must be 5th term level or above

MediaTecture

3

An inter-disciplinary design studio exploring the current and emerging relationships between media, architecture and design.The synergy of electronic media and the built environment permeates and re-shapes our perception of everyday life; with moving images leaving the confinement of the TV screen to become a 3-dimensional building material in itself. The curriculum proposes and merges theory, research and practice towards the conception of new ideas and their embodiment and execution in a thought-provoking physical installation piece. Embracing the intersection of culture and technology, this course utilizes the tools at our disposal (software, digital film, video, modeling etc) to re-define or abolish the boundaries between thought and praxis. Open to senior students from all majors.

Course number: IXD-308
Prerequisite: n/a

Mediatecture

3

An inter-disciplinary design studio exploring the current and emerging relationships between media, architecture and design.The synergy of electronic media and the built environment permeates and re-shapes our perception of everyday life; with moving images leaving the confinement of the TV screen to become a 3-dimensional building material in itself. The curriculum proposes and merges theory, research and practice towards the conception of new ideas and their embodiment and execution in a thought-provoking physical installation piece. Embracing the intersection of culture and technology, this course utilizes the tools at our disposal (software, digital film, video, modeling etc) to re-define or abolish the boundaries between thought and praxis. Open to senior students from all majors.

Course number: GTRA-352
Prerequisite: Take GTRA-302, Communication Design 5: Transmedia

Motion Design 1

3

Course number: ILL-211
Prerequisite: ILL-258 Digital Illustration -OR- ILL-259 Digital Painting -OR- ILL-277 Digital Life

Motion Design 1

3

Students will gain a greater command for creating time-based work. We will employ traditional animation principles as well as introducing new tools to assist in developing a strong sense of motion design. Students will use their creativity by design, typographic and illustration skills in developing their motion graphics by incorporating industry standard techniques and software. The two major projects students will create in this course will teach the basic process of creating a motion graphic which will include the concept, design, storyboard, animation and output.

Course number: IXD-211
Prerequisite: Take IXD-103, Digital Basics: Lynda.com or Pass the Digital Waiver Test

Motion Design 1

3

Course number: GMOT-152
Prerequisite: Take GRFX-100, Digital Basics: Lynda.com or Pass the Digital Waiver Test

Motion Design 2

3

Course number: ILL-265
Prerequisite: Take GPK-208 OR ILL-214 3D Motion Graphics;

Motion Design 2

3

Course number: GMOT-252
Prerequisite: GMOT-152 Motion Design 1 or GPK-211 Motion Design 1

Nescafe: Future of Coffee

Project Brief Envision how Nescafe will appeal and emotionally connect coffee and it's rituals to youth seeking authentic coffee experiences that speak to them. Create and develop new coffee-drinking experiences relevant for youth. Students will work in transdiciplinary teams to envision how Nescafe will appeal and emotionally connect coffee and it's rituals to youth seeking authentic coffee experiences that speak to them. You will identify innovative retail, product, packaging and service ideas, and share this vision through retail executions and branded environments where these products will live. You will develop a 360 brand look and feel, showing how it will communicate Nescafe to this young audience, and create forms new or reimagined in products, services, environments and spatial experiences that will clearly show how youth will interact, connect and see relevance to their daily rituals with coffee.

Course number: TDS-409
Prerequisite: n/a

Nestle Project

The exploration, inspiration and design for the Nestle beverage experience worldwide with a focus on the future of Coffee Creaming. Students will work in transdiciplinary teams to create game-changing innovations that will shape the way next generation coffee drinkers will develop their coffee & creamer behaviors, at the point of self-prepared everyday coffee routine. They will identify innovative product & packaging ideas which bring to life the combination of coffee and creamer, and share their vision on the retail execution & environment where these innovations will live in while creating a plan of introducing both short, medium and long term ideas, as part of the same migration path.

Course number: TDS-377
Prerequisite: n/a

Nestle: Project Splash

Create a Nesquik milk enhancer to rejuvenate/replace our syrup business: a new way to transform your white milk into a delicious flavored milk. We would like to explore a range of options for the Nesquik brand to enter that space, while still being true to our brand identity and vision. C. Strategic business objectives for this project: - Create a new ritual and a new experience for kids to prepare their flavored milk - Touch new consumers that reject powder as a format - Rejuvenate / Replace our syrup business

Course number: TDS-377A
Prerequisite: n/a

OAS Centennial Campaign

The Organization of American States (OAS) is the world's oldest regional platform for political dialogue and collective action in the Americas, actively promoting values of peace, democracy and justice throughout North, Central, and South America, and is celebrating its centennial in 2010 with a year-long series of cultural events and communications. This TDS studio, led by a team of graphic design, film and motion graphics faculty will focus on the branding of the centennial for broad public dissemination internationally, and will explore digital, motion and print vehicles that will capture this important moment in the organization's history with a contemporary appeal. Students will conceie an integrated multi-media campaign for the OAS Centennial that will receive extensive international visibility in next year's celebration. Petitons approved by GPK dept

Course number: TDS-309
Prerequisite: n/a

P&G Sustainable Hair Care

Create a sustainable vision for hair care. Restrictions: Graphic Design, Advertising, Product Design, Environmental Design; upper term students only by petition

Course number: TDS-310
Prerequisite: n/a

Package Des 1: Des Principles

3

This course provides a broad overview of essential packaging design basics, including materials, production methods, and experimental investigation.

Course number: GPKG-202
Prerequisite: INT-152 Design 2: Structure & Color

Package Des 3: Interactive Sys

3

PKG Design 3 focuses on one advanced packaging system involving the retail consumer experience utilizing interactive strategies. The process and methodologies used to innovate and create extensive packaging systems complete with retail merchandising experiences to promote the brand, it's product offerings and story will be key in how one develops, strengthens defines a marketing and brand strategy. Through considered and thoughtful assessment of a brands global equity and portfolio needs, you will learn to influence, persuade and sell the packaging strategy through advanced audit, manufacturing, sustainability, evaluation & presentation techniques. Sub-branding, Co-branding, global considerations, and retail systems such as end caps, counter tops, freestanding retail and interactive displays will add to the understanding of the complete packaging & branded experience.

Course number: GPKG-302
Prerequisite: Take GPKG-252, Package Design 2: Branding Systems

Package Design 1: Design Princ

3

This course provides a broad overview of essential packaging design basics, including materials, production methods, and experimental investigation.

Course number: PRD-441
Prerequisite: INT-152 Design 2: Structure and Color

Package Design 2: Brand Sys

3

This elective course focuses on packaging systems as relevant branding mechanisms in contemporary consumer packaging design and development. Students will be exposed to creative concepting as it relates to strategic planning and thinking appropriate to the client?s goals and intent as well as the market in which the client is positioned. Additional emphasis will be placed on developing students? ability to conduct meaningful research and analysis. Students will address projects involving the revitalization of existing brands as well as creating a brand image vis-224-vis a product, identity and subsequent packaging applications within a cogent marketing program.

Course number: GPKG-252
Prerequisite: GPKG-202 Package Design 1: Design Principles

Package Design 2: Brand System

3

This elective course focuses on packaging systems as relevant branding mechanisms in contemporary consumer packaging design and development. Students will be exposed to creative concepting as it relates to strategic planning and thinking appropriate to the client?s goals and intent as well as the market in which the client is positioned. Additional emphasis will be placed on developing students ability to conduct meaningful research and analysis. Students will address projects involving the revitalization of existing brands as well as creating a brand image vis-224-vis a product, identity and subsequent packaging applications within a cogent marketing program.

Course number: PRD-442
Prerequisite: Take PRD-215, Product Design 4

Package Design 3

PKG Design 3 focuses on one advanced packaging system involving the retail consumer experience utilizing interactive strategies. The process and methodologies used to innovate and create extensive packaging systems complete with retail merchandising experiences to promote the brand, it's product offerings and story will be key in how one develops, strengthens defines a marketing and brand strategy. Through considered and thoughtful assessment of a brands global equity and portfolio needs, you will learn to influence, persuade and sell the packaging strategy through advanced audit, manufacturing, sustainability, evaluation & presentation techniques. Sub-branding, Co-branding, global considerations, and retail systems such as end caps, counter tops, freestanding retail and interactive displays will add to the understanding of the complete packaging & branded experience.

Course number: PRD-312
Prerequisite: Take PRD-215, Product Design 4 AND take PRD-254, ID Graphics

Pop-Up Berlin

3

Pop-Up Berlin seeks to inspire students from ArtCenter to being a purposeful, meaningful dialogue with the citizens of Berlin. Students will be encouraged to design and produce inclusive, positive image and text based materials intended to bridge the widening cultural gaps between marginalized groups in both cities. The project has been inspired by Sister Corita Kent (1918-1986) who was an artist, educator, and advocate for social justice. She believed an Art Practice could be harnessed to inspire change. Her uplifting, modern poster designs brought current issues to the public. By acknowledging our glorious diversity through pop-up events featuring student produced Posters, Periodicals, and Products. Pop-Up Berlin is designed to direct our student's talents towards advocacy and inclusion. Students will research issues of diversity and inclusion with a society conscious mindset. They will design images meant to capture a viewer's attention. Throughout the Summer term in Pasadena, we propose to partner with ACCD's Archetype Press/HMCT to enable the students to produce ephemera in multiples. These items will be brought with us to Berlin and presented in innovative contexts throughout the city during the 2.5 week visit.

Course number: ILL-801A
Prerequisite: n/a

Portfolio & Career Preparation

3

Course number: GRFX-456
Prerequisite: Take GRFX-400, 7th Term Review

Purina One Snacks Brand

Students challenged to create product, packaging, and retail experience for the Purina Snacks Brand.

Course number: TDS-361
Prerequisite: n/a

Resilient Cities Dev Seminar

3

In partnership with the Aquarium of the Pacific and the City of Long Beach, supported by the National Endowment for the Arts. A DESIGNMATTERS course hosted by Environmental Design. This is an exciting, engaging exhibit for the Aquarium of the Pacific that effectively communicates the impact of climate change on the City of Long Beach and other coastal cities, and a call to action for the community. Project Background: Coastal cities are facing many challenges due to the effects of climate change, including sea level rise, coastal flooding, drought, and air pollution. With a diverse population of nearly a half million people, the City of Long Beach is vulnerable to these challenges, and prioritizing finding solutions to both mitigate the causes and adapt to the consequences. The Mayor's Office is looking for new approaches to engage the public in this issue: to raise awareness and deepen their understanding, and to develop a sense of urgency for the need to take action. In Fall 2016, the Aquarium of the Pacific and the City of Long Beach will partner with the Environmental Design and Designmatters Departments, and a team of scientists, researchers and experts, to explore how design and science can come together in an exhibition to educate Aquarium visitors and the residents of Long Beach on how climate change is affecting costal cities- and empower them to take immediate action, making the City of Long Beach the model for a climate resilient coastal city. The outcomes of the course will be exhibited at the Aquarium of the Pacific in 2017. INSTRUCTOR: ROB BALL

Course number: TDS-385A
Prerequisite: TAKE TDS-385,Resilient Coastal Cities

Resilient Coastal Cities

3

In partnership with the Aquarium of the Pacific and the City of Long Beach, supported by the National Endowment for the Arts. A DESIGNMATTERS course hosted by Environmental Design. This is an exciting, engaging exhibit for the Aquarium of the Pacific that effectively communicates the impact of climate change on the City of Long Beach and other coastal cities, and a call to action for the community. Project Background: Coastal cities are facing many challenges due to the effects of climate change, including sea level rise, coastal flooding, drought, and air pollution. With a diverse population of nearly a half million people, the City of Long Beach is vulnerable to these challenges, and prioritizing finding solutions to both mitigate the causes and adapt to the consequences. The Mayor's Office is looking for new approaches to engage the public in this issue: to raise awareness and deepen their understanding, and to develop a sense of urgency for the need to take action. In Fall 2016, the Aquarium of the Pacific and the City of Long Beach will partner with the Environmental Design and Designmatters Departments, and a team of scientists, researchers and experts, to explore how design and science can come together in an exhibition to educate Aquarium visitors and the residents of Long Beach on how climate change is affecting costal cities- and empower them to take immediate action, making the City of Long Beach the model for a climate resilient coastal city. The outcomes of the course will be exhibited at the Aquarium of the Pacific in 2017. INSTRUCTOR: ROB BALL THURSDAYS, 8AM-1PM IN ANNEX A9

Course number: TDS-385
Prerequisite: n/a

Revamp It Workshop

This is a free, no credit workshop where the student will be guided in the improvement of the skills necessary for type/letterform and logotype/symbol manipulation. Students will be exposed to the perceptions, concepts and techniques that are used in the development of successful trademarks, logotypes and typographic imagery.

Course number: GRFX-002
Prerequisite: n/a

SIG Technology

3

Brief: Create incremental design adaptations to the company's existing filler machine base [e.g. new visual / haptic features, functional improvements] to upgrade and "de-commoditize" SIG's current brick shaped packaging and create value for key stakeholders [consumers, brand owners, retailers] by offering a new level of differentiation, convenience, etc. in SIG's worldwide markets. This will include both the combiblocMini (the small size format the comes with a drinking straw that is a bestseller in Asia-Pacific) and the combiblocSlimline (the 1-liter family size standard for Europe). Students will also engage with a retail organization to develop concepts specifically for them and will look at packaging and graphic branding for both existing product lines and ideas for entirely new product concepts.

Course number: TDS-417
Prerequisite: n/a

Second Nature

3

Untamed, artificial, nurturing, destructive, endangered. How we see nature is always framed by culture; at some distance, as second nature to ourselves. This TDS examines all cultural representations of nature: the history of painted landscapes, photography, cinema, video art, design including architecture, and poetry and literature. The physical form of landscape will be considered as well, especially when it is culturally manipulated, as we find in gardens, earth works and sculpture. We will go on field trips to to study the local landscape, as a source of history and inspiration. The environment, economics, race, gender and sexuality will provide multiple lenses through which we view the horizon. We will additionally consider our own "wildness," however that may manifest. This class is a five hour studio TDS with an embedded H&S component. We will have lectures, seminar discussions, screenings, field trips and class critiques of student work. All departments and disciplines are accepted. Projects can be in any media. Participants will produce art or design projects for the class, including a midterm, a class exhibition, and a final. There will be readings for each topic, and short papers directed towards opening up discussions. Active participation in all class discussions is a substantial requirement towards the overall grade.

Course number: TDS-320
Prerequisite: Take HCRT-320

Senior Portfolio Workshop

0

This is a free, no credit workshop where the student will be guided in the improvement of the skills necessary for type/letterform and logotype/symbol manipulation. Students will be exposed to the perceptions, concepts and techniques that are used in the development of successful trademarks, logotypes and typographic imagery.

Course number: GRFX-081
Prerequisite: n/a

Sequential Design 1

3

Teaches foundational storytelling and design-based narratives. Students should be 2nd-3rd term standing.

Course number: GMOT-203
Prerequisite: Take GMOT-152, Motion Design 1

Sequential Design 1

3

Teaches foundational storytelling and design-based narratives. Students should be 2nd-3rd term standing.

Course number: ILL-266
Prerequisite: Take ILL-258, Digital Illustration OR ILL-298, Photoshop Painting Fundamentals

Sequential Design 2

3

This class furthers the design and sequencing skills from Storyboarding 1 with live-action incorporation in their storyboards. Students will have to shoot their subjects. Students can incorporate CG around the subject, but the subject has to be shot. The learning outcome is for them to get used to thinking and working outside of the confinement of their computers and dealing with doing auditions for a shoot and actually directing, but the end result are boards, not full blown animation. Students must be 4th term or higher. Highly suggested that Type 3 and Communication Design 3 have already been completed.

Course number: GMOT-253
Prerequisite: Take GMOT-203, Sequential Design 2

Sequential Design 2

This class furthers the design and sequencing skills from Sequential Design 1 with live-action incorporation in their storyboards. Students will have to shoot their subjects. Students can incorporate CG around the subject, but the subject has to be shot. The learning outcome is for them to get used to thinking and working outside of the confinement of their computers and dealing with doing auditions for a shoot and actually directing, but the end result are boards, not full blown animation. Students must be 4th term or higher. Highly suggested that Typography 3 have already been completed.

Course number: ILL-368
Prerequisite: Take ILL-266, Sequential Design 1

Sequential Design 3

3

This is a very fast paced concept to final design sequencing class. It is a portfolio-building class comparable to the Advanced Graphic Studio (AGS) sequence. Students should be in their 6th-8th terms.

Course number: GMOT-403
Prerequisite: Take GMOT-253, Sequential Design 2

Sequential Design 3

This is a very fast paced concept to final design sequencing class. It is a portfolio-building class comparable to the Advanced Graphic Studio (AGS) sequence. Students should be in their 6th-8th terms.

Course number: ILL-466
Prerequisite: Take ILL-368, Sequential Design 2 Take ILL-300, 5th Term Review

Studio Independent Study

3

Course number: GRFX-395
Prerequisite: Must be 5th term or higher

Studio Independent Study

2

Course number: GRFX-495
Prerequisite: Must be 5th term or higher

Surface Design 1

Modern technology has enabled great design to function across multiple surfaces. Everything from Stationery, paper goods, party ephemera and the gift market through to large format designs for wallpapers is now a canvas for imagery, original artwork, and the stylish use of color and pattern. This class is project based. Scale, color palette, design, pattern, trend, and topical themes will be covered along with production guidelines for manufacturing requirements and printing.

Course number: ILL-250
Prerequisite: n/a

TDS: Avery Dennison

This studio will explore the future of space-saving organization systems for the Office Products division as well as the future of consumer experiences for the Retail Information Services division of Avery Dennison.

Course number: TDS-315
Prerequisite: n/a

TDS: INDY Racing League

Indianapolis Motor Speedway, in its first Funded Educational Project (FEP) at Art Center, will challenge students to imagine the future of the Indy Racing League (IRL). Students will have the opportunity to design a hallmark IndyCar for the future IRL and be asked to consider a variety of facets in the world of racing, from entertainment at the track and beyond to issues of sustainability. This transdisciplinary studio will engage experts in racing, engineering, fuel technology, etc. as advisors to help students gain a more intimate view of the driving experience and the possibilities for future technology. Ultimately, the design solutions should provide a preview of the overall, unique racing experience for an Indy Racing League fan in the year 2017 and position the new IndyCar as the core element.

Course number: TDS-347
Prerequisite: n/a

TDS: Narrative

Each "section" will have a unique description under "additional info"

Course number: TDS-341
Prerequisite: n/a

TDS: Type + Authorship

3

On day one students conjure, discuss, and immediately write their way into a book of collective thematic interest. Every week they write their way deeper into a specific project and fine tune it through the course of the first month. Then the drawing begins. The class functions as a multi-disciplinary studio environment to draw, photograph, illustrate, and graphically impregnate a ripe topic (like hair, animals, the encyclopedia). It's about moving quickly. No running in place. It's about speed and follow-through, dedication to an idea. Writing in class, writing at home,rewriting, editing, analyzing. Developing new collaborative skills and trust, finding a stronger textual and image voice. The class offers connections between design and literature by shaping new associations of word and image through the intersection of writing and its translation into print. We spend the term emphasizing iterative designing and image-making around original content. Weeks 9-11 are spent in an in-class editorial workshop environment where students operate both independently and by sharing workloads and responsibilities to produce a literary arts publication. Students are given job titles such as editor, art director and image editor to stress the importance of leadership within a collaboration. Weeks 12-14 are spent in production and working with a printer. Students write, design, art a 90-100 page publication / refining typographic skills to express hierarchies between titling, running texts, marginal texts / hone image-making and image editing skills / production skills / working with a budget and deadline.

Course number: TDS-365
Prerequisite: n/a

TDS: Wrap

This trans-disciplinary studio will have the challenging task of producing a magazine as it's sole project. The content will be entirely independent and student driven. The magazine will ultimately be printed and given away at the Design conference, and all student work will be credited. There will also be an important online component of this project. While this class is open primarily to Graphic Design and Illustration majors, other disciplines are welcome. (Admission upon application.) Pre-requisite: Permission of the department for GD.

Course number: TDS-325
Prerequisite: n/a

TDS:Case Stdy InSocial Change

Course number: TDS-311
Prerequisite: n/a

TDS:Criticl Issues in Paintng

Painting is painting and there is no other medium that maintains such an important place in visual culture & human history. Investigate contemporay practices& current trends in local, national & global approaches to painting. Develop own work & participate in group critiques & classroom discus- sions.

Course number: TDS-340
Prerequisite: Take HUM-324

TDS:Mobile Health Outrch Clnc

Assist PCI, an international nonprofit based in San Diego with the roll-out of a new program for a health van that serves as a Mobile Health Care Clinic targeting high-risk communities in need of health care services and health education in Tijuana, Mexico. You will be proposing communication strategies on how to promote these services in the community as well as solutions to the vehicle146s functionality and operation. Designmatters will facilitate the studio team146s interface with PCI representatives and guest experts including healthcare personnel and will provide research and background on the target population, which will primarily include women and children. This studio will also include a funded field-trip to Tijuana and immersion in the field in order to assess and understand the needs of these communities. This is a unique opportunity to apply innovative design in support of health care access and community empowerment south of the border with outcomes of the studio to be implemented in the community by PCI and its partners.

Course number: TDS-327
Prerequisite: n/a

TDS:Reality Augmented

How did Augmented Reality become a real-life industry? Join Bruce Sterling - acclaimed Science Fiction writer and Art Centers Visionary in Residence - in this explorative project sponsored by LAYAR, the worlds largest mobile Augmented Reality platform. In this transdisciplinary project you will immerse yourself in Augmented Reality's tools, approaches and ideas  how they developed, why that happened, who did it, and what comes next. LAYAR's mission is to transform Augmented Reality into a true mass medium. We plan to help. Augmenting reality requires close study of a strange new AR ecosystem: geolocation, registration, sensors, chipsets, operating systems, handheld devices, applications, markers, social networking and experience design. AR business models include games, tourism, urban navigation, video, arts and entertainment. This is the first course taught on AR-design inside the USA, and students will need to build apps, prototype, speculate, and outguess events in this very fast-moving new field. Expect some AR guest stars in to lecture and demo, but above all, expect the unexpected. Open to students from all majors by application.

Course number: TDS-318
Prerequisite: n/a

TDS:Redefing Chryslr Expernce

This spring Art Center College of Design and Chrysler will work together to develop a future vision for the "Chrysler Brand Culture". We will dive into the historic brand values of this leading company and craft an inventive and visionary Chrysler Experience. We will be developing a fresh look into the user connection on all levels. We will be looking at what a Showroom Experience can be in the twenty first century and define directions for where the opportunities are to develop an even stronger Chrysler Culture for the future. Our project will investigate the opportunities for defining not only the showroom experience, but traveling exhibitions, retail, merchandizing, co-branding and over-all brand direction development. Lead by Environmental design, with students from Graphics, Product, Advertizing and Environmental Design, we will explore, investigate, develop and define the new "Chrysler-Culture Experience.

Course number: TDS-314
Prerequisite: n/a

TDS:South Wing - 2030

The Province of South Holland has begun to redefine itself as a network of urban nodes defined by a common focus on knowledge industries, regional and global transport, and cultural treasures. Recently, the province has begun to focus on its most densely populated area, the "South Wing," which includes the city and port of Rotterdam, the second largest city in the Netherlands and the second largest port in the world, the Hague, the national capital, and Delft and Leiden, both historic city centers. After preliminary studies, the Province of South Holland has begun to make strategic proposals for how to brand the "South Wing." Working with a special design atelier within the Province of South Holland, the studio will conduct research on and make strategic branding proposals for the "South Wing" and how it might develop to the year 2030. We will focus on knowledge industries, regional and global transport, and cultural treasures, and on the cities of Rotterdam, the Hague and Delft. We will use scenario planning as our basic methodological research tool and make strategic proposals in the form of scenarios. These scenarios can take the form of websites, storyboards, animations, or small booklets. Ultimately, they will be published as part of the research for the Provincial Branding Study. In addition, we plan to publish a booklet here in the US.

Course number: TDS-344
Prerequisite: n/a

TDS:Text,Image & Written Word

3

This course is for advanced students, 5th term or higher, and has as its ultimate objective the production of a viable chapbook / zine. During the course of the semester, students will not only need to design and produce a book, but work with an editor and an author, read deeply into the text to find meaningful ways (as opposed to solely decorative ways) to graphically represent the text, and study the historical and literary ground from which the text comes as one way of discovering its meaning. Course Objectives Emphasize the dynamic relationship between the meaning a text and its graphic representation. Explore the origins of a particular text as a method of learning how to begin to discover "meaning" in a literary work. Begin to make solid connections between the graphic and the literary arts. To embrace several departments [TDS], creating collaborative projects between writers and the practitioners of ACCD's various disciplines. To produce three chapbooks per year that would be suitable for sale to individual and institutional collections, and to distribute as gifts to major donors to the college and others

Course number: TDS-316
Prerequisite: n/a

TEDx AC 2015:Syst by Desgn

A TEDx is a suite of short, carefully prepared talks, demonstrations and performances that are idea-focused, and cover subject of your expertise to foster learning, inspiration and wonder - and provoke conversations that matter. Learn more about TEDx. Not too long ago, Art Center experienced its inaugural TEDx event on campus. In this next TEDxArtCenter, we want to explore the idea of systems-thinking on a macro level. Design innovation has catalyzed our interconnected world. Designers no longer contain their work within individual disciplines, but instead unite seemingly disparate ideas to solve complex problems. But how are these unlikely collaborations reshaping the terrain of design itself? And how does this create opportunity for the emerging designer? THE UNDERLYING PROVOCATION How can systems thinking change the way we design? How can we use this to change the world? This transdisciplinary course will span from event logistics to design and production until the launch of the event on Sept 12, 2015.

Course number: TDS-337A
Prerequisite: n/a

TestLab Berlin: H&S Elective

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: SAP-859C
Prerequisite: n/a

TestLab Berlin: H&S Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSAP-801A
Prerequisite: n/a

TestLab Berlin: HBUS Elective

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HBPP-801A
Prerequisite: n/a

TestLab Berlin: HSCI Elective

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSCI-801A
Prerequisite: n/a

TestLab Berlin: Studio 1

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: SAP-859D
Prerequisite: n/a

TestLab Berlin: Studio 1

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: GRFX-801A
Prerequisite: n/a

TestLab Berlin:Cultrl Immrsn

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: SAP-859A
Prerequisite: n/a

TestLab Berlin:Cultrl Immrsn

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSOC-801A
Prerequisite: n/a

TestLab Berlin:German Lang

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: SAP-859B
Prerequisite: n/a

TestLab Berlin:German Lang

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HHUM-801A
Prerequisite: n/a

TestLab Berlin:HSOC Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSOC-801B
Prerequisite: n/a

TestLabBerlin-Mobilities 2012

The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future. Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form. This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences. Available to fifth term and above students by application.

Course number: SAP-851
Prerequisite: n/a

TestLabBerlin-Mobilities 2012

The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future. Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form. This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences. Available to fifth term and above students by application.

Course number: SAP-854
Prerequisite: n/a

TestLabBerlin-Mobilities 2012

The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future. Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form. This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences. Available to fifth term and above students by application.

Course number: SAP-852
Prerequisite: n/a

TestLabBerlin-Mobilities 2012

The Art Center Design Team that will be conducting on-site research and creating visionary concepts that focus on how people, goods and information may move and be experienced by Berlins Millennial generation 10 years in the future. Working in a Pop-up studio, interdisciplinary student teams will investigate historical, contemporary and future MOBILITIES to envision and create sustainable mobility scenarios for Berlins young professionals. Students will use the experience of living and working in Berlin as the platform for their investigations into a broad range of urban mobile lifestyles and into social, environmental, economic and political/regulatory practices around this topic. Students will learn how to use lifecycle assessment as part of their investigation. Research findings, field trips, guest lecturers and special guests will inform the creative process. As deliverables, the student teamswill produce content and media-rich future scenarios for urban mobility. To facilitate and enrich the design outcomes, the MOBILITIES 2022 Studio will run concurrently with a 5th term Transportation Design Studio at the Pasadena Campus. This Pasadena Team will partner with the Berlin Team to assist in concept development, prototyping and model making, collaborating to help turn the Berlin Teams proposals into sophisticated design solutions in digital and hard-model form. This and other TestLab sections will combine for 12 units of Studio credit and 6 units of Humanities and Design Sciences. Available to fifth term and above students by application.

Course number: SAP-853
Prerequisite: n/a

Testlab Berlin: CUL

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828E
Prerequisite: n/a

Testlab Berlin: HMN

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828F
Prerequisite: n/a

Testlab Berlin: MAT

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828H
Prerequisite: n/a

Testlab Berlin: PRP

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828D
Prerequisite: n/a

Testlab Berlin: Studio 1

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828A
Prerequisite: n/a

Testlab Berlin: Studio 2

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: GRFX-801B
Prerequisite: n/a

Testlab Berlin: Studio 2

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: SAP-859E
Prerequisite: n/a

Testlab Berlin: Studio 2

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828B
Prerequisite: n/a

Testlab Berlin: Studio 3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828C
Prerequisite: n/a

Testlab Berlin: Studio 4

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Real-life design challenge in a studio setting. Project is funded by Art Center and supplemented by a consortium of outside partners.

Course number: SAP-828G
Prerequisite: n/a

The Future of Play

Project Brief: In this transdisciplinary studio students will work closely with Mattel in developing Hot Wheels next generation statement. Research and development around what the "future of play" is in the 21st Century. Outcomes can include consumer insights, digital components, interaction, 3/D printing, content development.

Course number: TDS-408
Prerequisite: n/a

The Healing Cloud Project

In Chile each year, more than 100,000 children suffer burn injuries, with the large majority of them under 5 years of age. This Designmatters TDS studio, led by the Graphic Design department, will partner with COANIQUEM, the lead humanitarian children's organization in South America, working to lead progressive research and bring medical attention, restorative healing, and comprehensive rehabilitation to 8,000 children per year who are most seriously afflicted with burn injuries. Working with the founding physician of the center, this studio will be challenged to devise a new global campaign for Coaniquem, one that advocates for important work, and importantly, which will mobilize the public to put pressure on policy makers in order to support tactics for greater burn prevention for children. The campaign will target a global audience, specifically aiming to bring about change in 6 Central American countries which stand to gain the most benefit from positive prevention messages and stronger global awareness. Open to all disciplines; in addition to Graphic Design students, we encourage students in Advertising, Phography and Illustration to consider this TDS.

Course number: TDS-359
Prerequisite: n/a

The Power of Pleasure

3

Sensuality, seduction and pleasure are at the core of almost every effort in the worlds of entertainment, advertising and marketing. In order to ignite 'desire' and brand awareness in consumers and audiences, it is necessary to speak in symbolic visual terms. A curated selection of films, advertising campaigns, photography, brand materials and brand 'codes' will be examined in order to form an understanding of the traditions of the art of visual seduction. Students will create concepts, mood boards and a short film (or multimedia equivalent), the subject of which is an instructor-assigned luxury brand and product. -Production Level: 3

Course number: FILM-664
Prerequisite: FILM-620, Shooting the Scene OR FILM-621, Cell Phone Cinema

The Power of Pleasure

3

Sensuality, seduction and pleasure are at the core of almost every effort in the worlds of entertainment, advertising and marketing. In order to ignite 'desire' and brand awareness in consumers and audiences, it is necessary to speak in symbolic visual terms. A curated selection of films, advertising campaigns, photography, brand materials and brand 'codes' will be examined in order to form an understanding of the traditions of the art of visual seduction. Students will create concepts, mood boards, and a short film (or multimedia equivalent), the subject of which is an instructor-assigned luxury brand and product. -Production Level: 3

Course number: FILM-464
Prerequisite: FIL-253/FILM-223, Film Directing 3

The Welcome Home Project

This Graphic-Design-led Designmatters studio, in partnership with the City of Pasadena, will design a public awareness campaign to activate support for Pasadena's homeless community. The works will span print and online media, traditional and non-traditional vehicles, and aims to excite the Pasadena public to action and tangible public support and permanent housing for Pasadena's homeless communities. This project will build upon the robust research collected during the "Change on the Street" studio of FA2012.

Course number: TDS-362
Prerequisite: n/a

To Scoop Or Not to Scoop

Brief: - Dog waste management (indoor/outdoor) is a $350M category that is growing at 2% annually. Purina has identified this space as a territory for future growth beyond the core and has been working over the last 18 months to frame a POV and potential innovation strategy rooted in user insights, tensions, and need states. To truly disrupt this category will require a broader innovation focus beyond product(s) (into systems, brand/communication innovation, services, new technology/processes, and customer engagement) that are driven by empathy for both dogs and owners and their unique needs.

Course number: TDS-407
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-321
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-317
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-326
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-345
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-346
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-343
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-313
Prerequisite: n/a

Transdisciplinary Course

See Comments in Section

Course number: TDS-323
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-328
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-305
Prerequisite: n/a

Transdisciplinary Course

See Comments in Section

Course number: TDS-322
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-306
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-304
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-302
Prerequisite: n/a

Transdisciplinary Course

See Comments in Section

Course number: TDS-324
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-349
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-312
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-303
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-307
Prerequisite: n/a

Type 1: Letterforms

3

This class focuses on the study and generation of letterforms, including analysis of basic alphabet categories, historical background, and rationale of individual letter-style characteristics.

Course number: GPRT-103
Prerequisite: n/a

Type 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: IXD-153
Prerequisite: GPRT-103 Type 1: Letterforms

Type 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: GPRT-153
Prerequisite: Take GPRT-103, Type 1: Letterforms

Type 3: Context

3

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: GPRT-203
Prerequisite: Take GPRT-153, Type 2: Structure

Type 3: Context

3

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: IXD-203
Prerequisite: Take IXD-153, Type 2: Structure

Type 4: Editorial Print

3

Prerequisites: GPK-201/GPRT-203, Type 3: Context.

Course number: GPRT-253
Prerequisite: Take GPRT-203, Type 3: Context

Type 4: Editorial Print: iPad

3

This course is about integrating text and images in sequential applications, such as journals and magazines. Students learn to synthesize typography, color, and imagery to develop a project that addresses a defined audience.

Course number: GPRT-254
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

Type 4: Editorial Space

3

Overview Building upon the student's understanding of typography, composition and concept gained in prerequisite courses, Type 4: Editorial Space entertains the added 'layers' of scale, dimensionality and narrative. Basic to the course is the assumption that nearly all graphic design fundamentals (proportion, rhythm, figure/ground, etc.) as well many of the principles of good typography are applicable to larger scale design and three-dimensional expression. The course can also be viewed as an introduction to the graphic design sub-discipline of environmental graphics with an emphasis on the important role graphic design plays in the built environment. Learning Objectives 1. Understanding of scale and relative scale in design. 2. Application of typography in larger scale contexts and settings. 3. Introduction of three-dimensional design. 4. Introduction of narrative or story telling in design. 5. Human factors of information display in physical spaces. In addition, there are ancillary objectives: 6. To introduce an understanding of architectural and spatial scale. 7. To initiate an "architectural" vocabulary and awareness. 8. To introduce the field of environmental graphic design. 9. To build a bridge between environmental graphics and other graphics sub-disciplines. Environmental Graphic Design is the practice of graphic design for buildings, places, events and spaces. Formerly called architectural graphics, EGD is the design discipline that addresses the design and planning of signs, sign systems, exhibits, interpretive design and related public information media, both permanent and temporary. Recently, the field has embraced the enhancement of public spaces with themed, narrative, decorative and three-dimensional graphics as well as high-tech, dynamic media. Course Work The course work will begin with a series of brief exercises, each with a specific learning objective, followed by be one or two major projects. As a parallel part of experiencing typography in the environment and EGD, additional, low-effort assignments may be added.

Course number: GPRT-255
Prerequisite: Take GPRT-203, Type 3: Context

Type 5: Motion

3

Type 5: Motion deals the necessity of the implementation and analysis of typographic use in the digital realm. It examines type families that are optimal for screen-based applications. This course also shows the relationship with typographic use in print-based applications but shows that there is a distinct messaging advantage when utilized properly within digital applications.

Course number: GMOT-303
Prerequisite: Take GMOT-252, Motion Design 2

Type 5: Motion

3

Type 5: Motion deals the necessity of the implementation and analysis of typographic use in the digital realm. It examines type families that are optimal for screen-based applications. This course also shows the relationship with typographic use in print-based applications but shows that there is a distinct messaging advantage when utilized properly within digital applications.

Course number: ILL-302
Prerequisite: Take GMOT-252, Motion Design 2 Take ILL-300, 5th Term Review

Type 5: Transmedia

3

Students in Type 5 will develop a dynamic visual language, logotype, and graphic elements for a Cultural Entity that will engage innovative solutions and working prototypes for traditional and merging media to be appied to print, screen and apatial contexts.

Course number: GTRA-303
Prerequisite: Take GPRT-253, Type 4: Editorial Print or GPRT-255, Type 4: Editorial Space

Typography 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: ADT-153
Prerequisite: Take FND/GPK-111 Type 1

Typography 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: ILL-151
Prerequisite: FND/GPK/INT/ILL-111 Type 1 or INT/FND-203 Expressive Type

Typography 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: PRD-154
Prerequisite: Take FND/GPK-111 Type 1

Typography 3: Context

3

This course asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: ADT-212
Prerequisite: GPK-151 Type 1

Typography 3: Context

3

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: ILL-200
Prerequisite: Take GPK-151 or ILL-151 Type 2

Typography 4: Motion

Type 4: Motion deals the necessity of the implementation and analysis of typographic use in the digital realm. It examines type families that are optimal for screen-based applications. This course also shows the relationship with typographic use in print-based applications but shows that there is a distinct messaging advantage when utilized properly within digital applications. (Cross-listed with GPK-251)

Course number: ILL-249
Prerequisite: Take GPRT-203, Type 3: Context Take GMOT-252, Motion Design 2 Take ILL-300, 5th Term Review

Underground Berlin: Bus+PRP

Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering. Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs. How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits? How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge? 15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication. Teams will explore Berlin's creative underground inspired by one of these lenses: - The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.

Course number: SAP-858G
Prerequisite: Must be a 5th term student or above

Underground Berlin: Humanities

Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering. Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs. How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits? How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge? 15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication. Teams will explore Berlin's creative underground inspired by one of these lenses: - The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.

Course number: SAP-858E
Prerequisite: Must be a 5th term student or above

Underground Berlin: Social Sci

Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering. Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs. How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits? How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge? 15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication. Teams will explore Berlin's creative underground inspired by one of these lenses: - The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.

Course number: SAP-858F
Prerequisite: Must be a 5th term student or above

Underground Berlin: Studio 1

Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering. Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs. How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits? How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge? 15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication. Teams will explore Berlin's creative underground inspired by one of these lenses: - The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.

Course number: SAP-858A
Prerequisite: Must be a 5th term student or above

Underground Berlin: Studio 2

Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering. Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs. How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits? How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge? 15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication. Teams will explore Berlin's creative underground inspired by one of these lenses: - The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.

Course number: SAP-858B
Prerequisite: Must be a 5th term student or above

Underground Berlin: Studio 3

Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering. Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs. How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits? How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge? 15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication. Teams will explore Berlin's creative underground inspired by one of these lenses: - The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.

Course number: SAP-858C
Prerequisite: Must be a 5th term student or above

Underground Berlin: Studio 4

Underground: a place to risk, out of the main the new, not part of the ordinary, pioneering. Berlin has a rich history of using UNDERGROUND as a vehicle of change, a laboratory for discovering the outcast, the exception, the accident that defies traditional constructs. How do we use the past to create a new paradigm for art and design in Berlin: To questions without limits? How can we look at our world through the lens of the underground to reinterpret how we live, work, play & communicate: Where is the new edge? 15 students from different art and design disciplines will investigate the multi-dimensions of Berlin's underground zeitgeist as 5 multi-disciplinary teams, devising new opportunities for hospitality + food, entertainment, visual art and trans-media communication. Teams will explore Berlin's creative underground inspired by one of these lenses: - The Underground infrastructure: the 'functional guts' of the metropolis - The sound of Underground: Berlin's extreme music scene - Underground art: Berlin's urban sensibility above and below ground - Hot and cold wars: the Underground archaeology of a formerly divided city - Fashion: Berlin beyond the establishment - The protagonists of Berlin Underground: Demitri Hegemann & Co.

Course number: SAP-858D
Prerequisite: Must be a 5th term student or above

Virtual Reality - A New Lens

3

Project Brief: Virtual Reality - A New Lens is a TDS that confronts the emerging 'Demo Culture' that VR has adopted as the norm, and completely redefines it by setting the precedent through development of considerate, design influenced, and artful content. Students will gain a proficiency in Unreal Engine 4 and leverage their past design and art training to create a fully immersive VR experience that is proposed and lead by their teams, and guided by their peers and faculty.

Course number: TDS-414
Prerequisite: n/a

Vis Ix Des 3: Adv IxD

3

This course explores how to design for information services across at least two standard forms of presentation: The web and mobile. Others if applicable. The course explores how to create effective and engaging designs for dynamic information across a variety of screens while maintaining brand identity.

Course number: GVXD-302
Prerequisite: Take GVXD-252, Visual Interaction Design 2: Web

Vis Ix Des1: Generative Des

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: GVXD-202
Prerequisite: Take GMOT-152, Motion Design 1

Visual Ix Design 2: Web

3

This course explores the foundations of interface design for the standard screen. Although this class can be taken independently, it is best taken concurrently with Scripting Foundations, the advantage being that one execution can be used for both classes. By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.

Course number: GVXD-252
Prerequisite: Take GVXD-202, Visual Interaction Design 1: Generative Design

Where's Daryl

3

Project Brief In this transdisciplinary studio, students will expand upon Where's Daryl, an anti-gun violence educational toolkit for educators and middle-school youth developed by Designmatters in partnership with LAUSD. The studio will focus on creating interactive, online platforms to train educators in the curriculum based on data-driven insights and evaluation. Students will be exposed to in-depth research and guest experts to better inform client deliverables, and will engage in prototyping with end-users to understand user intuition, developing tools for metrics and reporting, and how best to provoke conversation with educators and youth around anti-gun violence.

Course number: TDS-413
Prerequisite: Must be 5th Term or above AND a Advertising, Film, Illustration, IxD, Graphic Design, or Photography major.

testlabBerlin

What is health and wellness for the millennial generation? How does the notion of physicality, beauty and wellbeing evolve in times of deep cultural technological shifts and profoundly changing values? The diverse and futureforward city of Berlin serves as resource and test lab for explorations on the leading edge between culture and commerce. Goal of this studio abroad project is to create fresh thinking that can augment the individual and social perception and experience in the realm of health and wellness. Areas of creative exploration of this transdisciplinary studio sponsored by Johnson & Johnson will include temporary Pop-up retail & wellness spaces and visionary applications for emerging media mobile / wearable / social / participatory / immersive / augmented). The testlabBerlin studio will be situated in one of the most exciting emerging locations, Bikini Berlin. The project will be connected to the international fashion and trend show Bread&Butter, and to the design festival DMY. Mentorship of the Art Center student team will be provided by a group of leading Berlin-based designers and artists. testlabBerlin is a sponsored 14 week studio abroad project in the summer term 2011. Full semester credit: 12 units studio credit / 6 units of HDS credit. Available to fifth term and above students by application. Lead faculty: Rob Ball

Course number: SAP-828
Prerequisite: n/a