PLO 1: Conceptual Acuity

Graduates will be able to:

  • Demonstrate the ability to generate original ideas based on a wide variety of briefs and assignment types.

PLO 2: Cultural Context

Graduates will be able to:

  • Demonstrate an awareness and understanding of the current culture as well as an historical perspective on the relevant past.

PLO 3: Media Dexterity

Graduates will be able to:

  • Demonstrate the ability to create work across abroad spectrum of media and have a thorough understanding of how each form of media works in relation to the communication of an idea.

PLO 4: Executional Mastery

Graduates will be able to:

  • Demonstrate the ability to execute their work in a flawless manner.

PLO 5: Presentation Ability

Graduates will be able to:

  • Demonstrate the ability to present their work in an organized, concise and compelling fashion.

PLO 6: Professional Practice and Ethical Standards

Graduates will be able to:

  • Demonstrate an understanding of how the business of advertising operates and what will be required to achieve success, both in terms of skills and attitude/demeanor.