PLO 1: Conceptual Acuity
Graduates will be able to:
- Demonstrate the ability to generate original ideas based on a wide variety of briefs and assignment types.
PLO 2: Cultural Context
Graduates will be able to:
- Demonstrate an awareness and understanding of the current culture as well as an historical perspective on the relevant past.
PLO 3: Media Dexterity
Graduates will be able to:
- Demonstrate the ability to create work across abroad spectrum of media and have a thorough understanding of how each form of media works in relation to the communication of an idea.
PLO 4: Executional Mastery
Graduates will be able to:
- Demonstrate the ability to execute their work in a flawless manner.
PLO 5: Presentation Ability
Graduates will be able to:
- Demonstrate the ability to present their work in an organized, concise and compelling fashion.
PLO 6: Professional Practice and Ethical Standards
Graduates will be able to:
- Demonstrate an understanding of how the business of advertising operates and what will be required to achieve success, both in terms of skills and attitude/demeanor.