Conceptual Acuity

Graduates will be able to:

  • Demonstrate the ability to generate original ideas based on a wide variety of briefs and assignment types.

Cultural Context

Graduates will be able to:

  • Demonstrate an awareness and understanding of the current culture as well as an historical perspective on the relevant past.

Media Dexterity

Graduates will be able to:

  • Demonstrate the ability to create work across abroad spectrum of media and have a thorough understanding of how each form of media works in relation to the communication of an idea.

Executional Mastery

Graduates will be able to:

  • Demonstrate the ability to execute their work in a flawless manner.

Presentation Ability

Graduates will be able to:

  • Demonstrate the ability to present their work in an organized, concise and compelling fashion.

Professional Practice and Ethical Standards

Graduates will be able to:

  • Demonstrate an understanding of how the business of advertising operates and what will be required to achieve success, both in terms of skills and attitude/demeanor.