Course of Study

Develop the tools to connect brands with audiences on any platform imaginable—and those yet to be conceived.

Advertising at ArtCenter combines immersive agency experience with coursework designed to create well-rounded creative professionals.

Curriculum is subject to change.

TERM 1
History of Advertising 3
Writing Studio OR Writing Studio: Intensive 3
Digital Basics: Linkedin Learning 1.0 1
Communication Design 1 3
Admersion 0
Design 1 3
Type 1: Foundation 3
TERM 2
Art of Research 3
Art Direction 1 3
Basics of Video Production 3
Visual Concepts 3
Creative Process 3
TERM 3
Presentation and Career Preparation 3
Visual Interaction Design 2: Web 3
Advertising Concepts 1 3
Communication Design 3: Narrative and Scale 3
Art Direction 2 3
Basics of Photo OR Narrative Imaging 3
TERM 4
Intro to Modernism 3
4th Term Review 0
Advertising Concepts 2 3
Copywriting 1 3
Digital Narrative 3
Communication Design 4: Identity Systems 3
TERM 5
Branding Strategies 3
Advertising Concepts 3 3
Integrated Advertising 3
Type 2: Structure 3
TERM 6
6th Term Review 0
Advertising Lab 1 3
Copywriting 2 3
TERM 7
Advertising Lab 2 3
TERM 8
Advertising Lab 3 3
Portfolio Studio 3
ADDITIONAL REQUIREMENTS
Humanities and Sciences electives:
Humanities 3
Social Sciences 3
Science and Technology 3
Business and Professional Practice 3
Any of the above 15
Studio Electives 14
TOTAL
Total H&S Units 45
Total Studio Units 87
Total Required Units 132

We break the conventional classroom structure to operate like a true agency.

Gary GoldsmithChair, Advertising