Classes

Credits

4th Term Review

0

Required for all 4th term Advertising students. Portfolio review & successful review by Dept Chair.

Course number: ADT-250
Prerequisite: ADT-251 Advertising Concepts 2 ADT-253 Copywriting 1 ADT-254 Digital Narrative

6th Term Review

0

Required for all 6th term Advertising students. Portfolio review & successful review by Dept Chair.

Course number: ADT-350
Prerequisite: n/a

ACCD VCU Advt Collaboration

3

This will be an intensive class pairing up a ACCD Advertising students with VCU Advertising students. These teams will be assigned briefs that will be completed together and learn real-world collaborative skills that will be applicable to their careers moving forward, and complete work that will be inspiring, professional, and relevant. Since this is a remote collaboration, teams will be required to do most of their work outside of the classroom hours to meet the assigned deadlines, as class meetings will be prioritized for assigning briefs, team members, and crits. First-ever collaboration between ACCD Advertising and VCU. Because the world needs it. And you'll be better because of it. Co-taught by Marcel Jennings from VCU.

Course number: ADT-365
Prerequisite: Must be 3rd Term or above

Ad Agency Ethics

3

This course explores the ethics, morals, personalities, behaviors, and career techniques of advertising's legends across the ages. The intention is to provide a creative perspective on the underpinnings of creative leadership decisions being made to engage or disengage movements, industries, clients, an isolated assignment, and the larger professional community. Although history will provide a large terrain with which to illustrate personal values and beliefs, we will consistently reframe the past dilemmas onto today's conditions to give students reference for their upcoming careers. Engaging in weekly "War Game" scenarios, students will all be placed in the line of "Live Fire" with regard to professional issues: client complexities, market turbulence, agency conflict, and the realm of the personal. Students will develop a framework on which to make informed ethical decisions and a skill set forbuilding socially conscious, focused brand voices. Open to all majors.

Course number: ADT-260
Prerequisite: ADT-250 4th Term Review

Ad Agency Roadshow

3

In this class students will learn the future of the Advertising business and their relationship to it through a series of advertising agency visits. Open to 6th, 7th and 8th Term advertising students, each week students will take guided field trips to some of LA's top advertising agencies and be exposed to a wide range of practices and cultures of the advertising business. Afterwards their portfolios will be reviewed by top creative talent at the agency of the week. Spanning small, mid-sized and large agencies, students will get a first hand look at a variety of individual agency environments, gain perspective on the type of agency that would best suit them upon graduation and gain valuable networking contacts with industry professionals.

Course number: ADT-330
Prerequisite: ADT-250 4th Term Review

Admersion

0

This class is an introduction to the world of advertising. It will highlight publications and sites to visit; award shows; best agencies; best current work; career paths; best grad books/sites; work ethic required and work process.

Course number: ADT-298
Prerequisite: n/a

Advertising Competition Course

3

In this studio course, advertising students will create entries for advertising competitions. Students will develop their entries individually or on self-selected teams (as permitted by competition rules), but will meet as a class for strategy development, brainstorming, mutual critique, and feedback from faculty. This course requires the students to enter the advertising competitions.

Course number: ADT-421
Prerequisite: ADT-251 Advertising Concepts 2

Advertising Concepts 1

3

This course provides an introduction to the fundamentals of advertising with emphasis on conceptual process and development, and basic advertising methodologies and techniques.

Course number: ADT-201
Prerequisite: Take ADT-152 Art Direction 1

Advertising Concepts 2

3

This is a beginning course that builds on the information from Advertising Concepts 1. Emphasis is on the application of conceptual advertising principles and design. Research, copywriting and marketing knowledge are applied to advertising assignments.

Course number: ADT-251
Prerequisite: ADT 250 4th Term Review ADT-201 Advertising Concepts 1 ADT-253 Copywriting 1 ADT-254 Digital Narrative

Advertising Concepts 3

3

This intermediate-level course emphasizes the definition of target audience, marketing objectives, and the development of specific creative briefs through to finished comprehensives.

Course number: ADT-301
Prerequisite: ADT-251 Advertising Concepts 2

Advertising Lab 1

3

Teaching advanced concept skills with an emphasis on campaign development, strategic thinking, writing, layout and design. Students will get tools that will help them produce advertising ideas guided by strategic framework. They will gain insights into the largely unconscious nature of the creative process.

Course number: ADT-351
Prerequisite: ADT-303 Integrated Advertising

Advertising Lab 2

3

Students will consider the development of projects in both traditional and non-traditional media, from ad campaigns to television commercials. The objective of this class is the establishment of a finite conceptual direction, the blueprint of a project.

Course number: ADT-401
Prerequisite: Take ADT-351 Advertising Lab 1

Advertising Lab 3

3

This course will review past work and assign new projects that will focus on categories that will complete the finished portfolio. Discussions will cover present advertising trends and current agency activities. There will be special emphasis on preparing and perfecting all concepts through to final photography, illustration and copy application. This class in conjunction with the Portfolio Studio class is the culmination of all work that will complete the final portfolio.

Course number: ADT-451
Prerequisite: Take ADT-452 Take ADT-401 Advertising Lab 2

Agency

3

Course number: ADT-404
Prerequisite: TAKE ADT-351;

Art Direction 1

3

First basic course in a consecutive sequence of three classes. This class is about creating imagery that breaks with the conventions of time, viewpoint and content, not advertising protocol. Emphasis is on the transformation of ideas into images, and effective communication that occurs when an idea produces an image that is perceived and understood by an intended audience. While art direction is the focus, studens will have opportunities to concept ads. Course material focuses on the early works of Doyle Dane and Bermbach, the agency which began the "Creative Revolution" during the '60s and still exists today.

Course number: ADT-152
Prerequisite: Take ADT-109 Communication Design 1

Art Direction 2

3

Second intermediate course in a consecutive sequence of classes. Special emphasis is placed on final art direction and copy. Students are encouraged to collaborate with other disciplines such has Photography, Graphics and Illustration to prepare their advertising concepts for portfolio consideration.

Course number: ADT-252
Prerequisite: ADT-152 Art Direction 1

BREAKOUT - Brand Texture

3

No traditional media advertising here. Take your knowledge of brand and target to extend and push brand narrative in unexpected ways. It's not an ad it's a: product, an event, a forum, a space, a film, an app, a game, an exhibit, a place, a group, a channel, a technology, and anything that extends the brand.

Course number: ADT-357
Prerequisite: n/a

Basics of Video Production

3

Students will learn how to shoot, direct, art direct and edit short narrative film. The class will also explore the impact of sound in a production. Students will learn the basics of cinematic structure and how to storyboard an idea to produce an effective, visually compelling moving image piece. The first project is highly structured to give students the experience and skills to then develop their own vision in the final project. The class uses Premier Pro as the editing software.

Course number: ADT-176
Prerequisite: n/a

Bookcamp

3

This course provides an opportunity for students to put all their skill sets together and focus solely on creating portfolio pieces for their book. All assignments will be catered to specific needs of each student so that they can create new work that complement their existing portfolio. These will be complementary pieces to a student's portfolio, based on an understanding of the conceptual process and development presented in class. Students will be able to create Print, Social/Stunt, and Experiential campaign execution for a product/service, but most importantly, they will be Portfolio ready.

Course number: ADT-454
Prerequisite: n/a

Brand Monkey

3

Brand Monkey is a trans-disciplinary class dedicated to developing a character, toy or product from scratch and building a brand around it. Open to advertising and illustration majors, students will work together in groups of two to develop a visually striking product and unique promotional tools that transcend traditional marketing models. Students also gain experience managing their own design teams and collaborating using their areas of expertise. The class will explore new ways of approaching clients and reaching the public through a mixed media grab bag of engaging branding solutions that will evolve spontaneously - determined by the personality of the character. Field trips: Giant Robot (Asian-American Pop culture store) to speak with owner Eric Nakamura. Discussions about campaign life spans and celebrity collectors of latest designer toys, urban vinyl and art toys. Ugly Dolls to meet with owner David Horvath. How to infest the world with your plush. Guests: Jesse Franks, instructor at Art Center in the product dept. Jason Grode, publicist and agent who will talk about legalities of licensing and how to get product out there. Final: Students will finish this class with a fully developed toy, character or product and a robust and wide ranging integrated branding campaign, which may include any form of communication that propels the brand ? traditional, alternative and ones you may need to invent.

Course number: ADT-382
Prerequisite: n/a

Channel U

3

The unexplored space of new market advertising: USING YOUR LIFE & FEELINGS TO COMMUNICATE ON BEHALF OF COMPANIES. Don't create advertising - communicate with other human beings. Most advertising is bland, impersonal and irrelevant to the people viewing it. So, it's ineffective. Whatever the media, the best communication feels personal, like one human being talking to another. So rather than simply figuring out a new way to say this product is 'so awesome', it's more effective to bring your own humanity to the product or message. This requires looking for ideas within, (not on Google and YouTube). Unearthing your thoughts, feelings and experiences around a brief.

Course number: ADT-413
Prerequisite: n/a

Cmmrcl Phtgphy for Art Dir

3

Learn the necessary skills and terminology to work with a commercial photographer. Skill sets students will learn in class include: lighting in studio and on location; pull permits, model releases, location documents, insurance; cast & direct talent,agents, stylists; copyright and watermark; budgeting and costs; estimates and invoice; cataloging & managing digital files; working with the digital camera; delivery of final artwork; lens ration.

Course number: ADT-208
Prerequisite: INT-108 Basics of Photo

Comm Des 3: Narrative & Scale

3

Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.

Course number: ADT-222
Prerequisite: Take ADT-109 Comm Des 1

Comm Des 4: Identity Systems

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: GRFX-511
Prerequisite: n/a

Comm Des 4: Identity Systems

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: GPRT-252
Prerequisite: Take GPRT-202, Communication Design 3: Narrative & Scale

Comm Des 4: Identity Systems

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: ILL-264
Prerequisite: Take ILL-152, Communication Design 2: Information & Context OR ILL-212, Communication Design 3: Narrative & Scale OR ILL-368 Sequential Design 2 AND ILL-200 Type 3 AND Take ILL-300, 5th Term Review OR ILL-275, 4th Term Review

Comm Des 4: Identity Systems

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: ADT-332
Prerequisite: Take GPK-222 or ADT-222 Comm Design 3

Comm Design - InDesign Lab

0

Students will learn the basic tools and functions of Adobe InDesign to successfully design and build their books and portfolios. The workshop will cover setting up documents, working with tools and panels, keyboard shortcuts, type and text frames, using grids, using master pages and importing and linking images. Students should feel free to bring projects they are working on with them to the workshop for help and critique. Meets for five weeks, starting week 2.

Course number: ADT-109L
Prerequisite: Take ADT-109, Coummnication Design 1 concurrently

Communication Design 1

3

This class covers historical aspects of the advertising and graphic design fields, as well as addressing communication strategies including the effective use of metaphors, iconography, idioms, allegories, cliches and methodologies. The nature of symbol and cultural essence are considered in assignments where the dynamic role of image, photography or illustration is stressed. Problem solving and conceptual thinking are strongly emphasized, as are the development of philosophical and professional attitudes related to the role of the designer as interpreter of society and promoter of products and services. This course provides an intensive introduction to both the creation and critique of original ideas.

Course number: ADT-109
Prerequisite: Take ADT-109L, Communication Design - InDesign Lab

Conceptual Sketching for Advt

3

In this seven week course, students develop the skill sets necessary to communicate concepts clearly and effectively. Each week students are introduced to core fundamentals that provide solutions, depth and clarity and employ them in classroom excercises that provide insight into technique and usage. Topics covered include overviews of: " Sketching - Comping of people, places, and objects " Perspective - Creating accurate space and dimension in indoor and outdoor environments " Composition - Using size and placement effectively to support and enhance concepts " Lighting - Employing directional, ambient and mood lighting to create tone and mood " Color Theory - Understanding how to control and use the elements of color " Process - Learning how to dissect explore, and solve problems systematically " Visual Communication - Guiding principles that tie everything together and serve to support and enhance content and message

Course number: ADT-111
Prerequisite: ADT-250 4th Term Review

Conscious Communication

3

This intense immersion course allows students to experience the pace and intensity of working in a professional environment, creating work relevant to current real-world social issues. Led by visionary creative director Matthew Rolston, students will produce targeted short-form videos, ultimately making powerful pieces of audiovisual communication. The class will address issues that affect us all, among them: personal challenges in the areas of economic security, the movements for diversity, equity and inclusion, public health, mental health, the climate crisis, the promotion of joy and kindness, and many other pressing topics to be explored by the class. The course is ideal for aspiring advertising professionals, including creative directors, filmmakers, photographers, and those who wish to communicate powerfully in the public interest.

Course number: ADT-313
Prerequisite: Must be 5th Term or higher

Copywriting 1

3

This is the first class in a consecutive sequence of three writing courses. Course material provides an introduction to the craft of advertising copywriting and gives students a basic understanding of the copywriting process as it applies to advertising.

Course number: ADT-253
Prerequisite: ADT-201 Advertising Concepts 1 ADT-250 4th Term Review ADT-251 Advertising Concepts 2 ADT-254 Digital Narrative

Copywriting 2

3

An advanced understanding into the craft of advertising copywriting. Assignments given is to reinforce/teach students about the importance of presenting information clearly, provocatively and memorably.

Course number: ADT-352
Prerequisite: ADT-253 Copywriting 1

Crafting Disruption

3

An advanced, fast paced class combining conceptual thinking with the ability to craft and execute across the many digital platforms, connecting brands, products and services to unsuspecting consumers in a way that disrupts their normal patterns of consumption.

Course number: ADT-356
Prerequisite: ADT-250 4th Term Review

Crashvertising

3

This intense immersion course, meeting a full day for multiple days, allows students to experience the pace and intensity of working in a real-world advertising agency. Led by an eminent creative director, students will work on multiple assignments on a range of media, both traditional and non-traditional.

Course number: ADT-299
Prerequisite: Take ADT-251 Advertising Concepts 2

Creative Process

3

This is the second class in a consecutive sequence of three writing courses. Students will learn techniques for solving advertising problems in unique ways, and develop non-traditional portfolio pieces.

Course number: ADT-302
Prerequisite: ADT-109 Communication Design 1

Digital Basics: Lynda.com

1

Digital Basics: Lynda.com is a self-directed course taught online that covers the basic principles of 2D design software such as Adobe Illustrator, Photoshop, and InDesign. It leverages the unique relationship Art Center has with Lynda.com to educate students via a select set of online Lynda.com videos. Students watch the videos, learn the content, and are assessed on their learning at the end of the term.

Course number: ADT-102
Prerequisite: n/a

Digital Design 2

3

Designed to ensure digital literacy in the areas of vector vs bitmap graphics, typography basics & color output & integration for print & web, which are topics covered in detail. The main topics of this course are based on basic to intermediate level skills in Photoshop, Illustrator, output for print & web.

Course number: ADT-151
Prerequisite: n/a

Digital Narrative

3

This course provides an introduction to the design and conceptual process of creating television commercials. Focus is on the technical, as well as the emotional content of various commercial formats through storyboard design.

Course number: ADT-254
Prerequisite: ADT-201 Advertising Concepts 1

Digital Video Production

3

From agency creative to finished product, this class will expose you to the business of commercial, film, and new media production. Understanding the process from what it is directors do all the way to editors and cinematographers, each week we will explore different divisions of filmmaking starting with pre-production, then to production where we make commercials, and finally to post production. The class will be formatted as a seminar, and as such students will be encouraged to participate in the discussions as industry professionals focusing on interpersonal relationships responding to current demands, trends and innovations. Each week a different topic will be covered such as 'The Actor' or 'The Agency Producer' so that students will gain intimate real world experience and the ability to add tools to their creative arsenal. In the production phase students will learn the basics of production and will shoot their own demonstration commercials. Hands on instruction will be given as to camera angles, blocking, editing, sound and basic acting to insure the narrative of storytelling is evident in the work. We will also watch each student's dailies as well as professional dailies to help students develop a better understanding of the commercial narrative process and to refine their work. Through the use of guest lecturers that are experts in their fields and first hand accounts of the business, we will encourage imagination as we learn the traditional model of the past in order to define a new future.

Course number: ADT-340
Prerequisite: INT-176 or ADT-176 Basics of Video Production

Dynamic Typography for Adv

3

This course explores the power of expressive typographic design within a digitalframework. Students will use a design focused approach to build their core skills at deep typographic mastery within a constantly evolving digital landscape. The platforms will include interaction design for desktop, mobile, and motion storytelling. We will also focus on rapid prototyping - buildingquickly to test ideas with the same demand of fidelity as the real world requires. This will be a bootcamp of practical design skills where we equip advertising students with fluency in Adobe inDesign, Edge, Muse, After Effects, Illustrator, Premiere Pro, and Keynote. Students will produce projects that engage traditional and innovative design programs to create type solutions that speak to the intended audience and brand intention with immediacy and effectiveness. Open to all majors.

Course number: ADT-230
Prerequisite: ADT-250 4th Term Review

Film Sell

3

From concept to execution, this class will explore the working relationship between the Ad and film worlds. We will focus on building strong creative forces where the strengths of each major will compliment each other and build a portfolio level piece. The class will be broken into creative teams made up of ad and film majors. The students will have the opportunity to choose their own client that they will create an ad for. At each step of the way faculty will be providing guidance.

Course number: ADT-345
Prerequisite: ADT-340 or INT-176 or ADT 176 or FIL-253 or SBC-611

Generative Design

3

Generative Design teaches how to use code to create designs. It introduces scripting through a series of projects that are largely visual in nature, and exposes students to the value of generating designs or design elements through the use of code. It emphasizes those experiences and design challenges that are either unique to or best handled by the creation of a program rather than other means.

Course number: GVXD-307
Prerequisite: Take GPRT-252, Communication Design 4: Identity Systems

Info Design: Data Viz

3

Data visualizations help us tell stories about the world. Stories that compel us to action, that enlighten us with new information, or make us question our understanding of reality. By transforming raw data into visuals that are novel, informative, efficient, and aesthetically considered, visualizations let us see what the data have to say. In this course you will learn techniques and technologies for developing your own data visualizations. We will be looking at how to gather data from a variety of sources, how to preprocess the acquired data for use in visualizations, how to use out of the box techniques to visualize the data, and how to create custom software for truly unique data visualizations. Students in DataViz will be able to: (CLO1) Create a meaningful visual representation of a data set, (CLO2) Understand the psychological impact of color, image, shape, and time in a visualization context, (CLO3) Aquire, evaluate, and process data from online and offline sources, (CLO4) Present their work and give a meaningful explanation of it to their peers as well as critique the work of their peers.

Course number: GVXD-305
Prerequisite: Take GVXD-252, Visual Interaction Design 2: Web

Integrated Advertising

3

This is an interdisciplinary project class that works with other disciplines in a studio situation to create collaborative solutions to design and advertising problems. This studio may occur within the context of a sponsored project or other interdisciplinary working arrangement.

Course number: ADT-303
Prerequisite: ADT-251 Advertising Concepts 2 ADT-250 4th Term Review

Intro to Digtl Photgrhy&Lghtg

3

This class develops student's understanding the basic principles of digital photography specifically in relation to the advertising industry. Students will be given weekly demos and assignments ranging from camera operation, art direction, styling, in-door and out-door lighting to digital image manipulation, color correction and retouching.

Course number: ADT-240
Prerequisite: n/a

Intro to Social Media

3

Intro to Social Media Course Description: In this introductory course students will get hands-on experience with digital forms of engagement and will learn how to use a wide range of social media tools. After completion of this class, students will have the necessary knowledge and skill sets required to launch an effective digital engagement campaign across multiple Internet based platforms - including how to develop and implement a goal-based social media strategy, create a digital presence in an HTML5 environment that capitalizes on SEO and Keyword strategies for the Internet and create and implement a meaningful Facebook, Youtube and Twitter presence. Additionally, students will understand how to create and maintain a blog, how to capture and edit digital video and develop motion graphics for the small screen, how to distribute content via multiple channels and engage and create a participatory community around digital content that drives traffic to flashmobs, concerts, and pop up stores. And finally, students will understand how to develop and implement social media campaigns for PR and self-promotion, integrate social media in experiential production plans and how to capture and broadcast compelling content online with minimal or no budget.

Course number: ADT-355
Prerequisite: ADT-250 4th Term Review

Media Maker's Lab

3

Media Makers Lab is a class combining the skills of advertising and film students in an intense collaborative immersion of short storytelling of advertising concepts applied to multiple social media platforms. The class is specifically created to emulate the process of a creative team working in an ad agency. The class will be made up of four teams (one ad and one film student) to work on two briefs from concept through to final production. The outcome is to disrupt the status quo of the conventional business model of ad agencies, clients and commercial production companies with the simple application of strong concepts and clear storytelling in commercial film content.

Course number: ADT-312
Prerequisite: Take ADT-251, Advertising Concepts 2 AND ADT-253, Copywriting 1

Motion Design 1

3

MD1 is the first course where students learn how to bring their design to life with motion. Students will use lessons learned from Narrative Sketching/Imaging and digital language learned from Digital Basics to develop their creative suggestion before choreographing their solutions. MD1 will feature 2 main projects with some shorter learning objective assignments earlier in the term. The 1st project will be kinetic type that focuses on handling typography in motion. The 2nd project will feature more sophisticated approach with an expanded approach to the assignment. The 3rd & final Motion piece using graphic elements. Imagery will be limited to stills or keyed elements. Storyboards, animation. 20-30 sec.

Course number: ADT-211
Prerequisite: Must be 3rd Term or above

Narrative Imaging

3

This course will enable students to use photography and videography to effectively capture situations and to unleash the narrative and symbolic potential of images. The course starts by creating a narrative with stills and ends with creating a narrative with motion. Students will learn: storytelling from narrative single images to a multi image narratives and photo essays; how to understand meaning in photographs; compositions and cropping; original and found images (photo editing); art directing and how to conduct a photo shoot. This class teaches the art of the storyboard as a powerful story-telling device used in motion graphics.

Course number: ADT-161
Prerequisite: n/a

Portfolio Studio

3

Emphasis is on the development of advertising pieces for the finished portfolio. All aspects of photography, design and typography are finalized. Students also complete personal I.D., Letter head, Bussiness card, resume, website and leave behind. 160

Course number: ADT-452
Prerequisite: Take ADT-401 Advertising Lab 2

Project Continuation

0

This 0-credit lab grants recent alumni access to campus facilities and resources as needed to complete your final projects and portfolio work from the last semester. Access will be coordinated with our facilities team in a safe and staggered schedule. Students will need to communicate with their department a specific list of projects and identify the specific resources you need to complete your work.

Course number: ADT-491
Prerequisite: n/a

Re-Making History

3

This is a studio class with a weekly lecture. The lecture part would be an analysis of advertising, beginning with the Sistine Chapel and going to the present day with an emphasis on the last 40 years. The studio assignments would let students travel back in time and change outcomes. Save the passenger pigeon. Halt the demolition of Chavez ravine. Keep the Pontiac marquee. Prevent the spread of smallpox in Native American tribes. Keep Facebook from taking over our lives. Obviously, if we're calling the Sistine Chapel an ad, we are taking liberties, but we want there to be a nod to the limitations and opportunities of the period; a campaign that takes place in the 1800's can employ a hot air balloon, but not an app.

Course number: ADT-410
Prerequisite: n/a

Smashvertising

3

This intense immersion course, meeting a full day for multiple days, allows students to experience the pace and intensity of working in a real-world advertising agency. Led by an eminent creative director, students will work on multiple assignments on a range of media, both traditional and non-traditional.

Course number: ADT-349
Prerequisite: Must be 3rd Term or higher

TestLab Berlin: H&S Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSAP-801A
Prerequisite: n/a

TestLab Berlin: HBUS Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HBPP-801A
Prerequisite: n/a

TestLab Berlin: HSCI Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSCI-801A
Prerequisite: n/a

TestLab Berlin: Studio 1

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: ADT-801A
Prerequisite: n/a

TestLab Berlin:Cultrl Immrsn

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSOC-801A
Prerequisite: n/a

TestLab Berlin:German Lang

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HHUM-801A
Prerequisite: n/a

TestLab Berlin:HSOC Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSOC-801B
Prerequisite: n/a

Testlab Berlin: Studio 2

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: ADT-801B
Prerequisite: n/a

The Power of Pleasure

3

Every choice we make, whether conscious or not, is made with our own pleasure in mind. The pursuit of pleasure is a powerful force in all human achievements. The Power of Pleasure, an original course by master photographer Matthew Rolston, is not specifically about filmmaking, advertising or photography; its subject is creative thinking and the application of critical analysis. The class's final project is a 45-second luxury fragrance film individually conceived of and produced by each student. Learn the communication techniques specific to the art of visual seduction. Examine those techniques against the fascinating history of photographic and filmed marketing for fashion, beauty and luxury brands. A curated selection of fashion photography, fashion films brand materials and 'brand codes' will be examined in order to form an understanding of the traditions of the art of visual seduction and how such traditions constantly evolve in response to society's ever- changing conditions and values. Students will create a series of concepts, research documents, mood boards and an original short film, the focus of which will be an instructor-assigned luxury brand and product. This class is ideal for filmmakers, creative directors, photographers (including those who wish to apply their vision to the moving image), fashion lovers, aspiring advertising professionals and other artists.

Course number: ADT-464
Prerequisite: n/a

Thinking for Next

3

The unexplored space of new market advertising: Every brand wants to be successful in their market, dominating the competition and delivering products that keep them relevant, profitable and moving ever forward. As advertising partners, it's our job to find new creative ways to help them accomplish this goal. In this class we will creating layered campaigns that take the brand beyond where they have been, pushing the limits of their identity and explore the endless creative possibilities. Moving them forward into new unexplored market spaces. Thinking for next is a medium to advanced course, that will focus on creating comprehensive campaigns centered on emerging market opportunities. Students will use research and existing brand identities to design and craft projects that work cohesively across an array of media platforms.

Course number: ADT-358
Prerequisite: n/a

Type 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: IXD-153
Prerequisite: n/a

Type 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: ILL-151
Prerequisite: FND/GPK/INT/ILL-111 Type 1 or INT/FND-203 Expressive Type

Type 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: ADT-153
Prerequisite: n/a

Type 3: Context

3

This course asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: ADT-212
Prerequisite: GPK-151 Type 1

Vis Ix Des 1: Intro to UI

3

Web Design introduces students to web technologies and the basics of web design. They learn how to organize content, visually design sites, and build a working prototype by applying a basic understanding of HTML and CSS, also taught in the class. Students also take a workshop to help them with web technologies.

Course number: GVXD-203
Prerequisite: Take GMOT-152, Motion Design 1

Vis Ix Des1: Generative Des

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: GVXD-202
Prerequisite: Take GVXD-252, Visual Ix Design 2: Web OR GVXD-203, Vis Ix Des 1: Into to UI

Visual Concepts

3

This course provides conceptualizing process, design, and production of creating still images for advertising. It focuses on formulating effective ideas for images that communicate the message, as well as constructing outstanding visuals.

Course number: ADT-203
Prerequisite: n/a

Visual Ix Design 2: Web

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: ADT-155
Prerequisite: n/a

Visual Ix Design 2: Web

3

This course explores the foundations of interface design for the standard screen. Although this class can be taken independently, it is best taken concurrently with Scripting Foundations, the advantage being that one execution can be used for both classes. By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.

Course number: GVXD-252
Prerequisite: Take GMOT-152, Motion Design 1

Visual IxD 2: UX/UI

3

Visual Interaction Design (VxD) covers the process of designing branded experiences through interactive systems that are largely visual in nature. Students are taken through the entire process of conceptualization, research, exploration, refinement, and communication of a project. The course emphasizes process. To that end, it explores the application Experience Design through the use of scenario based methods; branding and visual design through the development of brand values and identity marks; Interaction and User Experience Design through the employment of research, structuring frameworks such as information taxonomies and wireframes, user testing, and behavior design; And design communication through the application of cinematics and storytelling. It is possible, and even encouraged to use a project from a branding and identity class done previously or concurrently. Students will take a prototyping workshop concurrently to help them build prototypes of their designs.

Course number: GVXD-254
Prerequisite: Take GVXD-203, Vis Ix Des 1: Into to UI Take GVXD-252, Visual Ix Design 2: Web

Web Technologies

3

This course is an introduction to Web Technologies, taught from the perspective of a designer not a programer. Focusing on type, layout and readability while retaining a responsive environment. This covers HTML, with a strong emphasis on semantic HTML, and CSS. Basic Javascript techniques and Libraries for a more interactive experience. Browser based animation, transformation effects, and accessibility. Basic Search Engine Optimization (SEO) techniques, and basic web support and management (Host/Domain/IP addresses/FTP).

Course number: GVXD-204
Prerequisite: Take GVXD-252, Visual Ix Design 2: Web OR GVXD-203, Vis Ix Des 1: Into to UI

Web Technologies

3

This course is an introduction to Web Technologies, taught from the perspective of a designer not a programer. Focusing on type, layout and readability while retaining a responsive environment. This covers HTML, with a strong emphasis on semantic HTML, and CSS. Basic Javascript techniques and Libraries for a more interactive experience. Browser based animation, transformation effects, and accessibility. Basic Search Engine Optimization (SEO) techniques, and basic web support and management (Host/Domain/IP addresses/FTP).

Course number: ADT-204
Prerequisite: n/a