Classes

Credits

4th Term Review

0

Required for all 4th term Advertising students. Portfolio review & successful review by Dept Chair.

Course number: ADT-250
Prerequisite: ADT-251 Advertising Concepts 2 ADT-253 Copywriting 1 ADT-254 Digital Narrative

6th Term Review

0

Required for all 6th term Advertising students. Portfolio review & successful review by Dept Chair.

Course number: ADT-350
Prerequisite: n/a

Ad Agency Ethics

This course explores the ethics, morals, personalities, behaviors, and career techniques of advertising's legends across the ages. The intention is to provide a creative perspective on the underpinnings of creative leadership decisions being made to engage or disengage movements, industries, clients, an isolated assignment, and the larger professional community. Although history will provide a large terrain with which to illustrate personal values and beliefs, we will consistently reframe the past dilemmas onto today's conditions to give students reference for their upcoming careers. Engaging in weekly "War Game" scenarios, students will all be placed in the line of "Live Fire" with regard to professional issues: client complexities, market turbulence, agency conflict, and the realm of the personal. Students will develop a framework on which to make informed ethical decisions and a skill set forbuilding socially conscious, focused brand voices. Open to all majors.

Course number: ADT-260
Prerequisite: ADT-250 4th Term Review

Ad Agency Roadshow

In this class students will learn the future of the Advertising business and their relationship to it through a series of advertising agency visits. Open to 6th, 7th and 8th Term advertising students, each week students will take guided field trips to some of LA's top advertising agencies and be exposed to a wide range of practices and cultures of the advertising business. Afterwards their portfolios will be reviewed by top creative talent at the agency of the week. Spanning small, mid-sized and large agencies, students will get a first hand look at a variety of individual agency environments, gain perspective on the type of agency that would best suit them upon graduation and gain valuable networking contacts with industry professionals.

Course number: ADT-330
Prerequisite: ADT-250 4th Term Review

Admersion

0

This class is an introduction to the world of advertising. It will highlight publications and sites to visit; award shows; best agencies; best current work; career paths; best grad books/sites; work ethic required and work process.

Course number: ADT-298
Prerequisite: n/a

Advertising Competition Course

In this studio course, advertising students will create entries for advertising competitions. Students will develop their entries individually or on self-selected teams (as permitted by competition rules), but will meet as a class for strategy development, brainstorming, mutual critique, and feedback from faculty. This course requires the students to enter the advertising competitions.

Course number: ADT-421
Prerequisite: ADT-251 Advertising Concepts 2

Advertising Concepts 1

3

This course provides an introduction to the fundamentals of advertising with emphasis on conceptual process and development, and basic advertising methodologies and techniques.

Course number: ADT-201
Prerequisite: Take ADT-152 Art Direction 1

Advertising Concepts 2

3

This is a beginning course that builds on the information from Advertising Concepts 1. Emphasis is on the application of conceptual advertising principles and design. Research, copywriting and marketing knowledge are applied to advertising assignments.

Course number: ADT-251
Prerequisite: ADT-201 Advertising Concepts 1 ADT 250 4th Term Review ADT-253 Copywriting 1 ADT-254 Digital Narrative

Advertising Concepts 3

3

This intermediate-level course emphasizes the definition of target audience, marketing objectives, and the development of specific creative briefs through to finished comprehensives.

Course number: ADT-301
Prerequisite: ADT-251 Advertising Concepts 2

Advertising Internship

3

Approved internship coordinated through Career Services.

Course number: ADT-900
Prerequisite: n/a

Advertising Lab 1

Teaching advanced concept skills with an emphasis on campaign development, strategic thinking, writing, layout and design. Students will get tools that will help them produce advertising ideas guided by strategic framework. They will gain insights into the largely unconscious nature of the creative process.

Course number: ADT-351
Prerequisite: ADT-303 Integrated Advertising

Advertising Lab 2

3

Students will consider the development of projects in both traditional and non-traditional media, from ad campaigns to television commercials. The objective of this class is the establishment of a finite conceptual direction, the blueprint of a project.

Course number: ADT-401
Prerequisite: Take ADT-351 Advertising Lab 1

Advertising Lab 3

3

This course will review past work and assign new projects that will focus on categories that will complete the finished portfolio. Discussions will cover present advertising trends and current agency activities. There will be special emphasis on preparing and perfecting all concepts through to final photography, illustration and copy application. This class in conjunction with the Portfolio Studio class is the culmination of all work that will complete the final portfolio.

Course number: ADT-451
Prerequisite: Take ADT-401 Advertising Lab 2 Take ADT-452

Agency

Course number: ADT-404
Prerequisite: TAKE ADT-351;

Art Direction 1

3

First basic course in a consecutive sequence of three classes. This class is about creating imagery that breaks with the conventions of time, viewpoint and content, not advertising protocol. Emphasis is on the transformation of ideas into images, and effective communication that occurs when an idea produces an image that is perceived and understood by an intended audience. While art direction is the focus, studens will have opportunities to concept ads. Course material focuses on the early works of Doyle Dane and Bermbach, the agency which began the "Creative Revolution" during the '60s and still exists today.

Course number: ADT-152
Prerequisite: Take ADT-109 Communication Design 1

Art Direction 2

3

Second intermediate course in a consecutive sequence of classes. Special emphasis is placed on final art direction and copy. Students are encouraged to collaborate with other disciplines such has Photography, Graphics and Illustration to prepare their advertising concepts for portfolio consideration.

Course number: ADT-252
Prerequisite: ADT-152 Art Direction 1

Brand Monkey

Brand Monkey is a trans-disciplinary class dedicated to developing a character, toy or product from scratch and building a brand around it. Open to advertising and illustration majors, students will work together in groups of two to develop a visually striking product and unique promotional tools that transcend traditional marketing models. Students also gain experience managing their own design teams and collaborating using their areas of expertise. The class will explore new ways of approaching clients and reaching the public through a mixed media grab bag of engaging branding solutions that will evolve spontaneously - determined by the personality of the character. Field trips: Giant Robot (Asian-American Pop culture store) to speak with owner Eric Nakamura. Discussions about campaign life spans and celebrity collectors of latest designer toys, urban vinyl and art toys. Ugly Dolls to meet with owner David Horvath. How to infest the world with your plush. Guests: Jesse Franks, instructor at Art Center in the product dept. Jason Grode, publicist and agent who will talk about legalities of licensing and how to get product out there. Final: Students will finish this class with a fully developed toy, character or product and a robust and wide ranging integrated branding campaign, which may include any form of communication that propels the brand ? traditional, alternative and ones you may need to invent.

Course number: ADT-382
Prerequisite: n/a

Cmmrcl Phtgphy for Art Dir

Learn the necessary skills and terminology to work with a commercial photographer. Skill sets students will learn in class include: lighting in studio and on location; pull permits, model releases, location documents, insurance; cast & direct talent,agents, stylists; copyright and watermark; budgeting and costs; estimates and invoice; cataloging & managing digital files; working with the digital camera; delivery of final artwork; lens ration.

Course number: ADT-208
Prerequisite: INT-108 Basics of Photo

Comm Des 3: Narrative & Scale

3

Course description and learning outcome: Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.

Course number: GPRT-202
Prerequisite: Take GPRT-152 Communication Design 2: Information & Context

Comm Des 4: Identity Systems

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: GRFX-511
Prerequisite: n/a

Comm Des 4: Identity Systems

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: GPRT-252
Prerequisite: Take GPRT-202, Communication Design 3: Narrative & Scale

Comm Design 3: Narrative

3

Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.

Course number: ADT-222
Prerequisite: Take ADT-109 Comm Des 1

Comm Design 4: Transmedia

3

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Course number: ADT-332
Prerequisite: Take GPK-222 or ADT-222 Comm Design 3

Communication Design 1

3

This class covers historical aspects of the advertising and graphic design fields, as well as addressing communication strategies including the effective use of metaphors, iconography, idioms, allegories, cliches and methodologies. The nature of symbol and cultural essence are considered in assignments where the dynamic role of image, photography or illustration is stressed. Problem solving and conceptual thinking are strongly emphasized, as are the development of philosophical and professional attitudes related to the role of the designer as interpreter of society and promoter of products and services. This course provides an intensive introduction to both the creation and critique of original ideas.

Course number: ADT-109
Prerequisite: n/a

Conceptual Sketching for Advt

In this seven week course, students develop the skill sets necessary to communicate concepts clearly and effectively. Each week students are introduced to core fundamentals that provide solutions, depth and clarity and employ them in classroom excercises that provide insight into technique and usage. Topics covered include overviews of: " Sketching - Comping of people, places, and objects " Perspective - Creating accurate space and dimension in indoor and outdoor environments " Composition - Using size and placement effectively to support and enhance concepts " Lighting - Employing directional, ambient and mood lighting to create tone and mood " Color Theory - Understanding how to control and use the elements of color " Process - Learning how to dissect explore, and solve problems systematically " Visual Communication - Guiding principles that tie everything together and serve to support and enhance content and message

Course number: ADT-111
Prerequisite: ADT-250 4th Term Review

Copywriting 1

3

This is the first class in a consecutive sequence of three writing courses. Course material provides an introduction to the craft of advertising copywriting and gives students a basic understanding of the copywriting process as it applies to advertising.

Course number: ADT-253
Prerequisite: ADT-250 4th Term Review ADT-201 Advertising Concepts 1 ADT-251 Advertising Concepts 2 ADT-254 Digital Narrative

Copywriting 2

3

An advanced understanding into the craft of advertising copywriting. Assignments given is to reinforce/teach students about the importance of presenting information clearly, provocatively and memorably.

Course number: ADT-352
Prerequisite: ADT-253 Copywriting 1

Crashvertising

3

This intense immersion course, meeting a full day for multiple days, allows students to experience the pace and intensity of working in a real-world advertising agency. Led by an eminent creative director, students will work on multiple assignments on a range of media, both traditional and non-traditional.

Course number: ADT-299
Prerequisite: Take ADT-251 Advertising Concepts 2

Creative Process

3

This is the second class in a consecutive sequence of three writing courses. Students will learn techniques for solving advertising problems in unique ways, and develop non-traditional portfolio pieces.

Course number: ADT-302
Prerequisite: ADT-109 Communication Design 1

DM: Safe Water Chile

Designing real world solutions to empower Chile's poorest families, in partnership with the humanitarian organization Un Techo Para Chile. Students will travel to Santiago, Chile over summer break for two weeks of intensive field research. The studio will focus on products and environmental interventions to help slum-dwellers transport, store, efficiently use, conserve and re-use water in their daily lives. Student innovators will design and fabricate extremely low-cost, ingenious prototypes that have the potential for real world implementation. This project affords students the unique challenge to design interventions which act locally to create life-changing opportunities and break cycles of poverty that have endured for hundreds of years. Host department: Environmental Design. Faculty: Dan Gottlieb, Penny Herscovitch (Environmental)

Course number: TDS-308
Prerequisite: n/a

DM: Uncool

Guns and gun violence are glamorized in our society: in movies, music, video games, and TV. But guns increase the likelihood of death in domestic disputes, in street crimes, and in schools - and kids are disproportionately likely to be the victims. In this cross-disciplinary studio, students will develop design-driven programs intended to make guns un-cool to kids. The class will partner with community organizations and a wide cross section of at-risk teens, exploring the deeper socio-political contexts and roots of gun violence and will culminate in the implementation of the project throughout the Los Angeles Unified School District. All majors are welcome, but this studio is likely to be of special interest to majors from Advertising, Graphic Design, Entertainment Design, Film, and Illustration.

Course number: TDS-331
Prerequisite: n/a

Digital Basics: Lynda.com

1

Online Lynda.com course.

Course number: ADT-102
Prerequisite: n/a

Digital Design 2

Designed to ensure digital literacy in the areas of vector vs bitmap graphics, typography basics & color output & integration for print & web, which are topics covered in detail. The main topics of this course are based on basic to intermediate level skills in Photoshop, Illustrator, output for print & web.

Course number: ADT-151
Prerequisite: n/a

Digital Narrative

3

This course provides an introduction to the design and conceptual process of creating television commercials. Focus is on the technical, as well as the emotional content of various commercial formats through storyboard design.

Course number: ADT-254
Prerequisite: ADT-201 Advertising Concepts 1 ADT-250 4th Term Review ADT-251 Advertising Concepts 1 ADT-253 Copywriting 1

Digital Video Production

From agency creative to finished product, this class will expose you to the business of commercial, film, and new media production. Understanding the process from what it is directors do all the way to editors and cinematographers, each week we will explore different divisions of filmmaking starting with pre-production, then to production where we make commercials, and finally to post production. The class will be formatted as a seminar, and as such students will be encouraged to participate in the discussions as industry professionals focusing on interpersonal relationships responding to current demands, trends and innovations. Each week a different topic will be covered such as 'The Actor' or 'The Agency Producer' so that students will gain intimate real world experience and the ability to add tools to their creative arsenal. In the production phase students will learn the basics of production and will shoot their own demonstration commercials. Hands on instruction will be given as to camera angles, blocking, editing, sound and basic acting to insure the narrative of storytelling is evident in the work. We will also watch each student's dailies as well as professional dailies to help students develop a better understanding of the commercial narrative process and to refine their work. Through the use of guest lecturers that are experts in their fields and first hand accounts of the business, we will encourage imagination as we learn the traditional model of the past in order to define a new future.

Course number: ADT-340
Prerequisite: INT-176 or ADT-176 Basics of Video Production

Dynamic Typography for Adv

This course explores the power of expressive typographic design within a digitalframework. Students will use a design focused approach to build their core skills at deep typographic mastery within a constantly evolving digital landscape. The platforms will include interaction design for desktop, mobile, and motion storytelling. We will also focus on rapid prototyping - buildingquickly to test ideas with the same demand of fidelity as the real world requires. This will be a bootcamp of practical design skills where we equip advertising students with fluency in Adobe inDesign, Edge, Muse, After Effects, Illustrator, Premiere Pro, and Keynote. Students will produce projects that engage traditional and innovative design programs to create type solutions that speak to the intended audience and brand intention with immediacy and effectiveness. Open to all majors.

Course number: ADT-230
Prerequisite: ADT-250 4th Term Review

Film Sell

From concept to execution, this class will explore the working relationship between the Ad and film worlds. We will focus on building strong creative forces where the strengths of each major will compliment each other and build a portfolio level piece. The class will be broken into creative teams made up of ad and film majors. The students will have the opportunity to choose their own client that they will create an ad for. At each step of the way faculty will be providing guidance.

Course number: ADT-345
Prerequisite: ADT-340 or INT-176 or ADT 176 or FIL-253 or SBC-611

Guided Study Studio

3

Course number: ADT-976
Prerequisite: n/a

Integrated Advertising

3

This is an interdisciplinary project class that works with other disciplines in a studio situation to create collaborative solutions to design and advertising problems. This studio may occur within the context of a sponsored project or other interdisciplinary working arrangement.

Course number: ADT-303
Prerequisite: ADT-251 Advertising Concepts 2 ADT-250 4th Term Review

Interactive Design & Dev 1:WEB

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: ADT-155
Prerequisite: n/a

Intro to Digtl Photgrhy&Lghtg

This class develops student's understanding the basic principles of digital photography specifically in relation to the advertising industry. Students will be given weekly demos and assignments ranging from camera operation, art direction, styling, in-door and out-door lighting to digital image manipulation, color correction and retouching.

Course number: ADT-240
Prerequisite: n/a

Intro to Social Media

Intro to Social Media Course Description: In this introductory course students will get hands-on experience with digital forms of engagement and will learn how to use a wide range of social media tools. After completion of this class, students will have the necessary knowledge and skill sets required to launch an effective digital engagement campaign across multiple Internet based platforms - including how to develop and implement a goal-based social media strategy, create a digital presence in an HTML5 environment that capitalizes on SEO and Keyword strategies for the Internet and create and implement a meaningful Facebook, Youtube and Twitter presence. Additionally, students will understand how to create and maintain a blog, how to capture and edit digital video and develop motion graphics for the small screen, how to distribute content via multiple channels and engage and create a participatory community around digital content that drives traffic to flashmobs, concerts, and pop up stores. And finally, students will understand how to develop and implement social media campaigns for PR and self-promotion, integrate social media in experiential production plans and how to capture and broadcast compelling content online with minimal or no budget.

Course number: ADT-355
Prerequisite: ADT-250 4th Term Review

OAS Centennial Campaign

The Organization of American States (OAS) is the world's oldest regional platform for political dialogue and collective action in the Americas, actively promoting values of peace, democracy and justice throughout North, Central, and South America, and is celebrating its centennial in 2010 with a year-long series of cultural events and communications. This TDS studio, led by a team of graphic design, film and motion graphics faculty will focus on the branding of the centennial for broad public dissemination internationally, and will explore digital, motion and print vehicles that will capture this important moment in the organization's history with a contemporary appeal. Students will conceie an integrated multi-media campaign for the OAS Centennial that will receive extensive international visibility in next year's celebration. Petitons approved by GPK dept

Course number: TDS-309
Prerequisite: n/a

P&G Sustainable Hair Care

Create a sustainable vision for hair care. Restrictions: Graphic Design, Advertising, Product Design, Environmental Design; upper term students only by petition

Course number: TDS-310
Prerequisite: n/a

Portfolio Studio

3

Emphasis is on the development of advertising pieces for the finished portfolio. All aspects of photography, design and typography are finalized. Students also complete personal I.D., Letter head, Bussiness card, resume, website and leave behind. 160

Course number: ADT-452
Prerequisite: Take ADT-401 Advertising Lab 2

Presentatn Techniques for Advt

Course number: ADT-331
Prerequisite: n/a

Second Nature

3

Untamed, artificial, nurturing, destructive, endangered. How we see nature is always framed by culture; at some distance, as second nature to ourselves. This TDS examines all cultural representations of nature: the history of painted landscapes, photography, cinema, video art, design including architecture, and poetry and literature. The physical form of landscape will be considered as well, especially when it is culturally manipulated, as we find in gardens, earth works and sculpture. We will go on field trips to to study the local landscape, as a source of history and inspiration. The environment, economics, race, gender and sexuality will provide multiple lenses through which we view the horizon. We will additionally consider our own "wildness," however that may manifest. This class is a five hour studio TDS with an embedded H&S component. We will have lectures, seminar discussions, screenings, field trips and class critiques of student work. All departments and disciplines are accepted. Projects can be in any media. Participants will produce art or design projects for the class, including a midterm, a class exhibition, and a final. There will be readings for each topic, and short papers directed towards opening up discussions. Active participation in all class discussions is a substantial requirement towards the overall grade.

Course number: TDS-320
Prerequisite: Take HCRT-320

ShootSell

3

In this cross-listed course, Advertising majors and Photo majors will work together to concept, develop, refine, and complete photo-driven advertising campaigns. Advertising students will learn more about "thinking photographically," and explore ways in which photography can help them generate a wider and richer range of concepts, and train them in thinking more visually. Photo students will learn more about "thinking conceptually," and how they can apply their skills as photographers to solve communication problems in original and effective ways. The studio will be modeled on professional practice, with students working in art director/photographer teams to complete a number of portfolio-level assignments.

Course number: ADT-325
Prerequisite: Take ADT-251;

Studio Independent Study

8

Course number: ADT-975
Prerequisite: n/a

TDS: Avery Dennison

This studio will explore the future of space-saving organization systems for the Office Products division as well as the future of consumer experiences for the Retail Information Services division of Avery Dennison.

Course number: TDS-315
Prerequisite: n/a

TDS: INDY Racing League

Indianapolis Motor Speedway, in its first Funded Educational Project (FEP) at Art Center, will challenge students to imagine the future of the Indy Racing League (IRL). Students will have the opportunity to design a hallmark IndyCar for the future IRL and be asked to consider a variety of facets in the world of racing, from entertainment at the track and beyond to issues of sustainability. This transdisciplinary studio will engage experts in racing, engineering, fuel technology, etc. as advisors to help students gain a more intimate view of the driving experience and the possibilities for future technology. Ultimately, the design solutions should provide a preview of the overall, unique racing experience for an Indy Racing League fan in the year 2017 and position the new IndyCar as the core element.

Course number: TDS-347
Prerequisite: n/a

TDS: Narrative

Each "section" will have a unique description under "additional info"

Course number: TDS-341
Prerequisite: n/a

TDS: Wrap

This trans-disciplinary studio will have the challenging task of producing a magazine as it's sole project. The content will be entirely independent and student driven. The magazine will ultimately be printed and given away at the Design conference, and all student work will be credited. There will also be an important online component of this project. While this class is open primarily to Graphic Design and Illustration majors, other disciplines are welcome. (Admission upon application.) Pre-requisite: Permission of the department for GD.

Course number: TDS-325
Prerequisite: n/a

TDS:Case Stdy InSocial Change

Course number: TDS-311
Prerequisite: n/a

TDS:Criticl Issues in Paintng

Painting is painting and there is no other medium that maintains such an important place in visual culture & human history. Investigate contemporay practices& current trends in local, national & global approaches to painting. Develop own work & participate in group critiques & classroom discus- sions.

Course number: TDS-340
Prerequisite: Take HUM-324

TDS:Mobile Health Outrch Clnc

Assist PCI, an international nonprofit based in San Diego with the roll-out of a new program for a health van that serves as a Mobile Health Care Clinic targeting high-risk communities in need of health care services and health education in Tijuana, Mexico. You will be proposing communication strategies on how to promote these services in the community as well as solutions to the vehicle146s functionality and operation. Designmatters will facilitate the studio team146s interface with PCI representatives and guest experts including healthcare personnel and will provide research and background on the target population, which will primarily include women and children. This studio will also include a funded field-trip to Tijuana and immersion in the field in order to assess and understand the needs of these communities. This is a unique opportunity to apply innovative design in support of health care access and community empowerment south of the border with outcomes of the studio to be implemented in the community by PCI and its partners.

Course number: TDS-327
Prerequisite: n/a

TDS:Redefing Chryslr Expernce

This spring Art Center College of Design and Chrysler will work together to develop a future vision for the "Chrysler Brand Culture". We will dive into the historic brand values of this leading company and craft an inventive and visionary Chrysler Experience. We will be developing a fresh look into the user connection on all levels. We will be looking at what a Showroom Experience can be in the twenty first century and define directions for where the opportunities are to develop an even stronger Chrysler Culture for the future. Our project will investigate the opportunities for defining not only the showroom experience, but traveling exhibitions, retail, merchandizing, co-branding and over-all brand direction development. Lead by Environmental design, with students from Graphics, Product, Advertizing and Environmental Design, we will explore, investigate, develop and define the new "Chrysler-Culture Experience.

Course number: TDS-314
Prerequisite: n/a

TDS:South Wing - 2030

The Province of South Holland has begun to redefine itself as a network of urban nodes defined by a common focus on knowledge industries, regional and global transport, and cultural treasures. Recently, the province has begun to focus on its most densely populated area, the "South Wing," which includes the city and port of Rotterdam, the second largest city in the Netherlands and the second largest port in the world, the Hague, the national capital, and Delft and Leiden, both historic city centers. After preliminary studies, the Province of South Holland has begun to make strategic proposals for how to brand the "South Wing." Working with a special design atelier within the Province of South Holland, the studio will conduct research on and make strategic branding proposals for the "South Wing" and how it might develop to the year 2030. We will focus on knowledge industries, regional and global transport, and cultural treasures, and on the cities of Rotterdam, the Hague and Delft. We will use scenario planning as our basic methodological research tool and make strategic proposals in the form of scenarios. These scenarios can take the form of websites, storyboards, animations, or small booklets. Ultimately, they will be published as part of the research for the Provincial Branding Study. In addition, we plan to publish a booklet here in the US.

Course number: TDS-344
Prerequisite: n/a

TestLab Berlin: H&S Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSAP-801A
Prerequisite: n/a

TestLab Berlin: HBUS Elective

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HBPP-801A
Prerequisite: n/a

TestLab Berlin: HSCI Elective

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSCI-801A
Prerequisite: n/a

TestLab Berlin: Studio 1

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: ADT-801A
Prerequisite: n/a

TestLab Berlin:Cultrl Immrsn

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSOC-801A
Prerequisite: n/a

TestLab Berlin:German Lang

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HHUM-801A
Prerequisite: n/a

TestLab Berlin:HSOC Elective

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: HSOC-801B
Prerequisite: n/a

Testlab Berlin: Studio 2

3

TestlabBerlin is a sponsored studio abroad project. One core faculty member will run the project for the entire semester, additionally there will be guest faculty/lecturers/guest critics in Berlin. Available to fifth term and above students by application. Students will experiment with new creative strategies for art & design production which will be informed by real-time response from a chosen audience. This feedback process will be enabled both through social media (Socialtecture) and through in-person interaction with the audience. The resulting projects are cross-cultural in nature and dramatically broaden the creative horizon of all participants.

Course number: ADT-801B
Prerequisite: n/a

The Ecology of Fashion

Fashion is a way of thinking and doing that impacts all aspects of our lives. This experimental process-based interdisciplinary TDS workshop will explore fashion concepts, theories, materials, crafts, and new technologies as they can be applied to a design and communications practice as a whole. Students will be engaged in research, design, production, and critique. They will be encouraged to innovate with materials, explore environmental and social issues, create new markets, and aspire to a high level of craft and esthetic value. Issues of ecology, ethics and sustainability, as well as the politics of consumption, production, and conservation will be explored in relation to studio design assignments. The ecology of fashion includes narratives of identity and the role of presentation in social culture as part of design practice as well as esthetic and sensual pleasure, tactile desire, decoration, fantasy, glamour. The 5 hour class will combine both studio and seminar and include fashion history and theory.

Course number: TDS-335
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-313
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-345
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-328
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-326
Prerequisite: n/a

Transdisciplinary Course

See Comments in Section

Course number: TDS-322
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-321
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-305
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-343
Prerequisite: n/a

Transdisciplinary Course

See Comments in Section

Course number: TDS-323
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-346
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-302
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-317
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-307
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-312
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-304
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-306
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-303
Prerequisite: n/a

Transdisciplinary Course

See Comments in Section

Course number: TDS-324
Prerequisite: n/a

Transdisciplinary Course

Each "section" will have a unique description under "additional info"

Course number: TDS-349
Prerequisite: n/a

Type 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: IXD-153
Prerequisite: GPRT-103 Type 1: Letterforms

Type 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: GPRT-153
Prerequisite: Take GPRT-103, Type 1: Letterforms

Type 3: Context

3

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: IXD-203
Prerequisite: Take IXD-153, Type 2: Structure

Type 3: Context

3

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: GPRT-203
Prerequisite: Take GPRT-153, Type 2: Structure

Type 3: Context

3

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: GRFX-512
Prerequisite: n/a

Typography 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: ILL-151
Prerequisite: FND/GPK/INT/ILL-111 Type 1 or INT/FND-203 Expressive Type

Typography 2: Structure

3

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Course number: ADT-153
Prerequisite: Take FND/GPK-111 Type 1

Typography 3: Context

3

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: ILL-200
Prerequisite: Take GPK-151 or ILL-151 Type 2

Typography 3: Context

3

This course asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Course number: ADT-212
Prerequisite: GPK-151 Type 1

Vis Ix Des1: Generative Des

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: GRFX-513
Prerequisite: n/a

Vis Ix Des1: Generative Des

3

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Course number: GVXD-202
Prerequisite: Take GMOT-152, Motion Design 1

Visual Concepts

3

This course provides conceptualizing process, design, and production of creating still images for advertising. It focuses on formulating effective ideas for images that communicate the message, as well as constructing outstanding visuals.

Course number: ADT-203
Prerequisite: n/a

Visual Ix Design 2: Web

3

This course explores the foundations of interface design for the standard screen. Although this class can be taken independently, it is best taken concurrently with Scripting Foundations, the advantage being that one execution can be used for both classes. By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.

Course number: GVXD-252
Prerequisite: Take GVXD-202, Visual Interaction Design 1: Generative Design

Visual Ix Design 2: Web

3

This course explores the foundations of interface design for the standard screen. Although this class can be taken independently, it is best taken concurrently with Scripting Foundations, the advantage being that one execution can be used for both classes. By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.

Course number: GRFX-515
Prerequisite: n/a