Product Design / Humanities and Sciences
"My expertise focuses on creating accurate, strategic product/category positioning according to the most current emotive design aesthetics and soft value cues."
Liliana is a design & trend strategist, CMF Design expert, author and creative director, based in Los Angeles, California.
Her latest book: CMF Design - The Fundamental Principles of Colour, Material and Finish Design published by Frame, is the first global publication about the CMF Design discipline, and has positioned her as an influential authority in the field.
Through STUDIO LILIANA BECERRA Inc. Liliana and her team of global experts, advise major companies and brands on the recognition of global insights, emerging trends and their articulation into strategic design and business opportunities.
Consulting services include:
Creative trend mapping workshops
Industry-tailored trend and insights reports
Physical visualizations of emerging design languages
Creative direction for new and existing product collections
CMF - Color, Material and Finish design & strategy
Recent corporate clients include:
Nestle, Simple Human, Lenovo, Zodiac Aerospace, Sage Automotive, Calty Design Research, BlackBerry, Dell and Sonos.
Editorial and curatorial clients include:
Frame Publishers, View Publications, Bitacora Magazine, Designmatters and The Danish Design Center.
Formerly, Liliana served as the Global Head of Design Insights at Nokia where she was responsible for leading global, multi-disciplinary teams, trend research initiatives and key design strategies that Nokia implemented into world class products. Her first role at Nokia consisted on creating and establishing the first advanced color & material design team and designing the first textile phone.
Since 2007 she serves as faculty of product design at Art Center College of Design teaching strategic design research, design insights and color & material design. Through her collaboration with Art Center, Liliana has also pioneered in developing design research strategies for projects focused on "Design for Social Impact" in collaboration with Designmatters. She was awarded the IDSA Bronze award 2011 in the Design Strategy category for the project Safe Agua, which, has also been exhibited in several national and international venues including the Cooper Hewitt Design Museum in New York.