Reiko Morrison

Humanities and Sciences


Reiko Morrison is a Color, Material, Finish Expert and Business Consultant who is a master at observing trends as well as technology developments and translating these insights into CMF on products in specific consumer markets. What sets her apart from other trend services is that she curates the trend analysis and CMF strategy to the client's needs and provides focused trends and strategy that relate directly to her client's brands, their target consumers and the products they offer.

With 23 years of experience in product development and working with CMF for 16 of those years, Reiko has developed strategies that help streamline the color decision process so that clients can make decisions based on research and intellect rather than subjective opinion. By analyzing the consumer and target market landscape, she helps companies choose the appropriate colors, materials and finishes for their products that will help them be the game changer in their industry.

Her clients include: Microsoft, HTC, T-Mobile, Western Digital, Belkin, Harman/Kardon, Infinity, JBL, Avery Dennison, LEGO, Interlink Electronics, Kanex, OGIO, Volvo, Speck Products, Pelican, BMW/DesignworksUSA, Blue Microphone, EarLens, Mesh Collective, Y Studios, AWOL, Pebble Technology, Johnson & Johnson and Honeywell.

• Trend Research, Analysis & Translation
• CMF Strategy
• Competitive Analysis
• Product Positioning
• Color Studies (Colors, Materials & Finishes)
• Custom Color, Material & Finish Development
• Vendor Sourcing & Vendor Liaison
• Technology Audits
• Color measurement and standardization