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In+2019%2C+Mike+Cessario+%28BFA+09%29+launched+Liquid+Death%2C+an+ironically+named+canned+water+brand%2C+now+valued+at+%241.4+billion.+Named+Ad+Age+Best+Marketers+of+2022%2C+Liquid+Death%E2%80%99s+march+toward+world+domination+includes+a+line+of+energy+drinks%2C+collaborations+with+brands+like+BARK+and+Mr.+Beast%2C+and+a+series+of+%E2%80%9CGreatest+Hates%E2%80%9D+albums+featuring+lyrics+comprised+entirely+of+comments+by+internet+haters.
Founder and CEO, Liquid Death

Mike Cessario

Program
Advertising

In 2019, Mike Cessario (BFA 09) launched Liquid Death, an ironically named canned water brand, now valued at $1.4 billion. Named Ad Age Best Marketers of 2022, Liquid Death’s march toward world domination includes a line of energy drinks, collaborations with brands like BARK and Mr. Beast, and a series of “Greatest Hates” albums featuring lyrics comprised entirely of comments by internet haters.