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%3Cb%3EProgram%3A%3C%2Fb%3E+Graduate+Environmental+Design+Spatial+Experience+Alumni%3C%2Fbr%3E%3Cb%3EProject+Title%3A%3C%2Fb%3E+SURFRISE%3C%2Fbr%3E%3Cb%3EClass%3A%3C%2Fb%3E+Thesis+2%3C%2Fb%3E%3Cbr%3E%3Cb%3EInstructor%3A%3C%2Fb%3E+David+Mocarski%2C+Emil+Mertzel%2C+Thea+Petchler%3Cbr%3E%3Cb%3EDescription%3A%3C%2Fb%3E+SURFRISE+is+a+branded+place+for+GoPro%E2%80%99s+fan+community+to+gather.+This+project+is+the+development+of+a+physical+brand+experience+for+brands+and+fans+so+that+brands+can+own+a+solid+fandom.+The+design+of+SURFRISE+is+based+on+a+deeper+understanding+of+the+GoPro+brand+and+its+users%E2%80%99+lifestyle.+
Hyejin Kim

Program: Graduate Environmental Design Spatial Experience Alumni
Project Title: SURFRISE
Class: Thesis 2
Instructor: David Mocarski, Emil Mertzel, Thea Petchler
Description: SURFRISE is a branded place for GoPro’s fan community to gather. This project is the development of a physical brand experience for brands and fans so that brands can own a solid fandom. The design of SURFRISE is based on a deeper understanding of the GoPro brand and its users’ lifestyle.


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