For the past 16 years, industrial designer Al Van Noy has led the global Innovation program at Adidas as senior vice president of Future Team. He has spent his entire 25-year career on the innovation side of the athletic footwear and apparel industry, starting with a design leadership role at Nike before moving to Adidas, where he oversees a large team of designers, technologists and sports scientists responsible for anticipating industry trends and creating products. A dreamer, innovator and athlete, Van Noy is driven by the creative challenge of enhancing consumer experience in sports and elevating the performance of the world’s top athletes. Through his work and creative leadership in this high-profile role, Future Team has initiated and brought to market new technology and product innovation platforms which define the big brand stories for Adidas. Leading innovations include Boost, Climacool, Springblade, Smart Ball, Brazuca World Cup match ball and miCoach.