John Casado began his career as an art director for Young & Rubicam. After a short time in advertising, he changed direction and began a career in design working for Saul Bass & Associates. In the early 1970s, he opened his own design studio, John and Barbara Casado Design, which won a Grammy for best album cover (for Mason Proffit’s “Come and Gone”). That studio morphed into Casado Design, which created many iconic images, including the original trademark for Apple’s Macintosh computer, Esprit and New Line Cinema. Casado is considered one of the original 100 people responsible for introducing the Mac to the world. After a successful career as a designer, he decided to dive into the world of professional photography and fine art. His images have been published in numerous publications throughout the world. Today he works as a branding consultant and designer/photographer and mentors young photographers and creatives.