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This+project+is+a+spatial+retail+experience+for+an+edgy+%E2%80%9Cmodern-retro+noir+future%E2%80%9D+fashion+brand.+The+Brand+is+experiencing+a+huge+success+in+social+media%2C+internet+drops+and+re-sales%2C+and+is+exploring+the+notion+of+%E2%80%9Cthe+offline%E2%80%9D+experience.+This+new+brand+explores+the+attributes+of+premium%2C+hip%2C+raw%2C+edgy%2C+with+an+re-interpreted+film+noir%2C+west+coast+style.
Suki Wang

Alyx: A Noir Retail Experience

Instructor
James Meraz
Program
Undergraduate Spatial Experience Design
Class Name
Environmental Design 1

This project is a spatial retail experience for an edgy “modern-retro noir future” fashion brand. The Brand is experiencing a huge success in social media, internet drops and re-sales, and is exploring the notion of “the offline” experience. This new brand explores the attributes of premium, hip, raw, edgy, with an re-interpreted film noir, west coast style.