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This class will explore the art and evolution of the movie trailer as well as examine the processes, strategies and techniques used to create the trailers that generate interest in a motion picture, build excitement and drive box office. Trailers are often the art of condensing, distilling, packaging, and positioning an existing - or soon-to-be-existing - film into a short, provocative format. Sometimes it involves creating new materials from outside the movie to enhance the story and experience. But it's always about deciding which story to tell and telling it in an exciting way. Course will also examine how these approaches apply to films beyond Hollywood blockbusters, including independent features, student films, shorts and documentaries. An ideal course for writers, copywriters, editors, filmmakers, advertising professionals and anyone who wants an inside perspective on how this increasingly vital commercial art form is created. Based on your individual goals, you will research, conceive and develop trailer concepts in the class through a proof-of-concept pitch - either verbal, script, PowerPoint, or rough edit. Prerequisites: access to a computer with a word processor and/or basic editing software (editing not required.)
†Class regularly offered in Fall and Spring
Are you interested in art or design, but not sure which area suits you best? Would you like to sample each major offered at Art Center? Then this class is for you! Design 360 explores the major art and design fields offered in Art Center's degree program, including: advertising, graphic design, photography, filmmaking, fine art, illustration, product design, environmental design, entertainment design, and transportation design. Through projects centered around one major theme, you will have a chance to explore the principles of each of these art and design disciplines. Drawing skills will be emphasized as an essential way to communicate your ideas. This class is the perfect first class for adult students (over age 18) who are either new to design or seeking to expand their creative horizons.
†Class regularly offered in Fall, Spring and Summer