Course Descriptions

The classes listed below are not necessarily offered every term. For current class schedules, or to register, select Register Now .

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  • ACN-202

    Brand Experience Design

    In order to stay competitive and connected with their customers, today more and more brands are morphing into multi-threaded brands. Brands are now more relevant, personal and experiential in their customers' daily lives, which means branding strategists and interaction designers now need to play key roles in determining how they grow and thrive. In this course you will learn how to collaboratively build successful brands and deliver immersive experiences. You will use trends and consumer insights research, interaction design and branding strategy projects to deliver enriching experiences for your target audience. An ideal class for design professionals, branding strategists and corporate executives, as well as students applying to ArtCenter's full-time Interaction Design, Graphic Design, Advertising and Industrial Design degree programs.

    Prerequisites: Passion and creativity! Prior design experience or fundamental design coursework highly recommended. Basic computer skills and access to a tablet or computer (desk or laptop) are required.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-485W

    Business of Art:Getting Start

    Eager to exhibit your work but not sure what steps to take? This no-nonsense seminar will help get you started. Topics include: setting goals, making connections, managing time, selling your work, and creating an action plan. Open to students and emerging artists who are looking to launch or refocus their art careers, find exhibition opportunities, etc.


    Class regularly offered in Fall, Spring and Summer

  • ACN-481

    Crafting a Meaningful Career

    Change is inevitable. The days of getting an education, going to work for a company for thirty years, retiring, and playing golf until you die are long gone. By some accounts, Americans will have seven or more career changes during their working lives. Whether those changes are big or small, they all involve introspection on what you want out of your life, risk assessment, and consideration of the impact your decision will have on the lives of those you care about the most. This unique course offers you an opportunity to: examine the pros and cons of past employment; deep dive into what motivates you; and create a plan to confidently move on to the next level. It's about defining your unique purpose and how to make it a reality, not about filling in a slot on an HR staffing chart. Drawing on more than 40 years of experience as a creative consultant, Tony Luna will help you discover your new role and connect with a growing network of talented people who are now living their dreams. Redefine your goals and explore the exciting possibilities your talent has in store for you in this information-packed, vital, and enlightening class! In the words of George Eliot, "It's never too late to be who you might have been."


    Class regularly offered in Fall, Spring and Summer

  • ACN-472W

    Creative Leadership Workshop

    The transition from being a designer to the leader of a creative team can present many challenges. How do you guide a multidisciplinary group towards one common goal while still empowering each discipline to engage and contribute? In this 7-week workshop, you will explore case studies of current companies revolutionizing the creative industry, discuss leadership styles and identify strategic, change-making role models. Interview creative leaders to gain a better understanding of your own strengths and weaknesses, develop your own brand mission, and leave the course with a network who can help guide your career. Guest speakers with success in art directing multidisciplinary teams will share their experiences. Ideal for designers or art directors looking to move into greater leadership roles, individuals interested in what creative leadership looks like in a variety of fields, and students interested in illustration, graphic design, advertising, industrial design or photography. No prerequisites other than a curious mind and a sense of collaborative thinking. (This workshop is a 7-week version of ACN-470 Art Directing Multidisciplinary Teams.)


    Class regularly offered in Summer

  • ACN-496W

    Forming the Dream: CMC 2

    Now that you have completed Crafting a Meaningful Career, you are ready to progress to the next level. To do that, you will need to: define your goals; create your vision and mission statements; identify your market; research the impact of your concept in the marketplace; develop fee structures; and market your concept. To provide you with a roadmap to success, in this class you will begin the process of creating either a business plan or life plan. You will meet with your fellow classmates each week to refine and add value to your concept. And you will discover how others have met the challenges of creating a new way of life for themselves.


    Class regularly offered in Fall and Spring

  • ACN-497W

    Fulfilling the Dream: Cmc-3

    Building on the first two sections of this class, you will now be ready to address other important issues necessary to begin a successful new career. Continuing on the development of your business plan or life plan, you will address such issues as: forms of management; intellectual property; team building and communication; identifying the competition; identifying your competitive advantage; location; financing your new venture; and defining success. Once finished, you will have the tools necessary to proceed, confident that you have examined the necessary aspects of a fulfilling career, and ready to embrace a new career dimension of your own design.


    Class regularly offered in Spring and Summer

  • ACN-300W

    Invention Innovation: Products

    This course builds the skills independent designers need to develop, produce and distribute their own products. You will design and develop a product line and a manufacturing company, identify and secure intellectual property, write a business plan, evaluate its feasibility and raise funds. You will also apply the same knowledge to license a product line to an actual manufacturer, as well as generate a business plan and licensing packet to send out to potential licensees. The course uses weekly visual, verbal and writing exercises to show designers the similarities between business and design.


    Class regularly offered in Summer

  • ACN-589W

    Powerful Presentations

    How to tell it so you can sell it. Whether you are a creative or business professional, you must learn to connect effectively with your audience and communicate your ideas in a compelling way. This inspirational workshop will help you hone one of the most critical and often overlooked skills that everyone must possess: the professional presentation. Learn how to take your presentation skills to the next level using words, voice, body language and visuals. Mastering these skills is vital to your professional success whether you are a designer, artist, entrepreneur or business leader.


    Class regularly offered in Fall, Spring and Summer