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Course Descriptions

The classes listed below are not necessarily offered every term. For current class schedules, or to register, select Register Now .

Helpful hint: When you are ready to register, write down your class number(s) before selecting Register Now .

  • ACN-202

    Brand Experience Design

    In order to stay competitive and connected with their customers, today more and more brands are morphing into multi-threaded brands. Brands are now more relevant, personal and experiential in their customers' daily lives, which means branding strategists and interaction designers now need to play key roles in determining how they grow and thrive. In this course you will learn how to collaboratively build successful brands and deliver immersive experiences. You will use trends and consumer insights research, interaction design and branding strategy projects to deliver enriching experiences for your target audience. An ideal class for design professionals, branding strategists and corporate executives, as well as students applying to ArtCenter's full-time Interaction Design, Graphic Design, Advertising and Industrial Design degree programs.

    Prerequisites: Passion and creativity! Prior design experience or fundamental design coursework highly recommended. Basic computer skills and access to a tablet or computer (desk or laptop) are required.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-469

    Craft Your Creative Brand

    In order to get noticed and build a long-term creative career, freelancers and artists must develop their own distinct, marketable brands. In this course ideal for creative entrepreneurs, aspiring creative professionals, designers, photographers, illustrators and artists you will explore your aspirational goals, core values and distinct approach as the basis for designing your visual brand identity. You will focus on crafting and presenting a consistent visual message relevant to clients, collectors or patrons. Approaches to marketing, content creation, curation and establishing authorship will be explored. No prerequisite.

    2 units

    Class regularly offered in Fall and Spring

  • ACN-481

    Crafting a Meaningful Career

    Change is inevitable. The days of getting an education, going to work for a company for thirty years, retiring, and playing golf until you die are long gone. By some accounts, Americans will have seven or more career changes during their working lives. Whether those changes are big or small, they all involve introspection on what you want out of your life, risk assessment, and consideration of the impact your decision will have on the lives of those you care about the most. This unique course offers you an opportunity to: examine the pros and cons of past employment; deep dive into what motivates you; and create a plan to confidently move on to the next level. It's about defining your unique purpose and how to make it a reality, not about filling in a slot on an HR staffing chart. Drawing on more than 40 years of experience as a creative consultant, Tony Luna will help you discover your new role and connect with a growing network of talented people who are now living their dreams. Redefine your goals and explore the exciting possibilities your talent has in store for you in this information-packed, vital, and enlightening class! In the words of George Eliot, "It's never too late to be who you might have been."

    Noncredit

    Class regularly offered in Fall, Spring and Summer

  • ACN-149W

    DAM! Digital/Mgt for Photo

    As photographers in the Digital Age, we now produce tens-of-thousands (if not hundreds) of images. Creating a sensible workflow that protects and optimizes your images is crucial. In this one-day intensive workshop you will learn best practices for managing your library of images, utilizing Adobe Lightroom as the hub to your photographic workflow. Concepts that will be covered include: proper file naming, organizational structure, archiving & proper back-up, Metadata, export & delivery, file formats, rating & tagging, round-tripping to Photoshop and building a repeatable workflow structure. Having a basic knowledge of Adobe Lightroom is beneficial. Please bring a portable USB hard drive (and cable) with images to work with.

    Noncredit

    Class regularly offered in Spring

  • ACN-496W

    Forming the Dream: Cmc 2

    Now that you have completed Crafting a Meaningful Career, you are ready to progress to the next level. To do that, you will need to: define your goals; create your vision and mission statements; identify your market; research the impact of your concept in the marketplace; develop fee structures; and market your concept. To provide you with a roadmap to success, in this class you will begin the process of creating either a business plan or life plan. You will meet with your fellow classmates each week to refine and add value to your concept. And you will discover how others have met the challenges of creating a new way of life for themselves.

    Noncredit

    Class regularly offered in Fall and Spring

  • ACN-485W

    Launching Your Art Career

    Eager to exhibit your work but not sure what steps to take? This no-nonsense seminar will help get you started. Topics include: setting goals, making connections, managing time, selling your work, and creating an action plan. Open to students and emerging artists who are looking to launch or refocus their art careers, find exhibition opportunities, etc.

    Noncredit

    Class regularly offered in Fall, Spring and Summer

  • ACN-589W

    Powerful Presentations

    How to tell it so you can sell it. Whether you are a creative or business professional, you must learn to connect effectively with your audience and communicate your ideas in a compelling way. This inspirational workshop will help you hone one of the most critical and often overlooked skills that everyone must possess: the professional presentation. Learn how to take your presentation skills to the next level using words, voice, body language and visuals. Mastering these skills is vital to your professional success whether you are a designer, artist, entrepreneur or business leader.

    Noncredit

    Class regularly offered in Fall, Spring and Summer

  • ACN-048

    Rapid Problem Solving

    Learn how to take everyday products and scenarios and, through a process of determining problems and "pain points," design innovative and compelling product solutions. This 14-week course is open to anyone who has ever had inventive ideas, creative solutions or good problem solving skills, and is strongly recommended for students planning to apply to Art Center's Product Design or Graduate Industrial Design programs. Prerequisite: Product Design: Process or by permission of an Art Center advisor.

    2 units

    Class regularly offered in Fall and Spring

  • ACN-500W

    Right Brain Business Plan

    Is it time to step away from working in your business to work on your business? Most businesses fail because they don't have a business plan. But now, finally, there is a creative method of designing a business plan tailored specifically to creatives. In this four-session workshop, you will sidestep the traditional, dry approach to business plan creation and instead you will cut and paste, dream and collect, and organize and create a comprehensive, visual road map to the future. Gain clarity and momentum as you align your business with your values, identify your ideal clients and create a marketing strategy that reflects the real you. This class will inspire a business plan as unique as you are. Class meets over 2 weekends.

    Noncredit

    Class regularly offered in Fall and Spring

  • ACN-303W

    Social Media for Entrepreneurs

    Set up the tools and protocols needed to effectively brand, publish and market your work online. In this seven-week course, you will create a personal identity, edit your work to showcase your talents in a visually compelling way, learn to tell the story of who you are and what you do, find and grow your audience, and build an online presence. Learn methods to effectively engage with followers and maximize the power of search. An ideal workshop for sculptors, artists, photographers, clothing designers, illustrators, jewelry designers, product designers, and any creative with a skill or product they would like to sell.

    Prerequisites: Internet proficiency, an interest in social media, plus images of work you would like to sell or promote.

    1 unit

    Class regularly offered in Fall and Spring