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Course Descriptions

The classes listed below are not necessarily offered every term. For current class schedules, or to register, select Register Now .

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  • ACN-254

    Art of Movie Trailer

    This class will explore the art and evolution of the movie trailer as well as examine the processes, strategies and techniques used to create the trailers that generate interest in a motion picture, build excitement and drive box office. Trailers are often the art of condensing, distilling, packaging, and positioning an existing - or soon-to-be-existing - film into a short, provocative format. Sometimes it involves creating new materials from outside the movie to enhance the story and experience. But it's always about deciding which story to tell and telling it in an exciting way. Course will also examine how these approaches apply to films beyond Hollywood blockbusters, including independent features, student films, shorts and documentaries. An ideal course for writers, copywriters, editors, filmmakers, advertising professionals and anyone who wants an inside perspective on how this increasingly vital commercial art form is created. Based on your individual goals, you will research, conceive and develop trailer concepts in the class through a proof-of-concept pitch - either verbal, script, PowerPoint, or rough edit. Prerequisites: access to a computer with a word processor and/or basic editing software (editing not required.)

    2 units

    Class regularly offered in Fall and Spring

  • ACN-469

    Craft Your Creative Brand

    In order to get noticed and build a long-term creative career, freelancers and artists must develop their own distinct, marketable brands. In this course ideal for creative entrepreneurs, aspiring creative professionals, designers, photographers, illustrators and artists you will explore your aspirational goals, core values and distinct approach as the basis for designing your visual brand identity. You will focus on crafting and presenting a consistent visual message relevant to clients, collectors or patrons. Approaches to marketing, content creation, curation and establishing authorship will be explored. No prerequisite.

    2 units

    Class regularly offered in Fall and Spring

  • ACN-133W

    Creative Letterform

    In Creative Letterform, you will learn to use letterforms as design elements and as a means of communication to convey verbal, emotional and associative information. Gain an understanding of the illustrative and character qualities of letterforms and become familiar with the personalities of various letterforms as you explore contrast, shape, size, color and direction. Discover how to create compositions using the form and construction of letters-straights and curves, verticals and horizontals can produce strong directional movement; thick and thin strokes and varying weights of letterforms can create textures, patterns and rhythms.

    No prerequisites.

    Noncredit

    Class regularly offered in Fall and Spring

  • ACN-007

    Design 360

    Are you interested in art or design, but not sure which area suits you best? Would you like to sample each major offered at Art Center? Then this class is for you! Design 360 explores the major art and design fields offered in Art Center's degree program, including: advertising, graphic design, photography, filmmaking, fine art, illustration, product design, environmental design, entertainment design, and transportation design. Through projects centered around one major theme, you will have a chance to explore the principles of each of these art and design disciplines. Drawing skills will be emphasized as an essential way to communicate your ideas. This class is the perfect first class for adult students (over age 18) who are either new to design or seeking to expand their creative horizons.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-175

    Essential Typography

    Typography is the modus operandi graphic designers use to communicate and reinforce the content of graphic design pieces. With its strong emphasis on the typographical grid, this course is a vital foundation for editorial design and multi-page layout. This is an ideal course for students and designers who wish to use typography with greater confidence. Gain increased sensitivity to the details of typographic form, paragraph format, page-layout dynamics and the expressive potential of type. Topics also include type characteristics and nomenclature.

    Prerequisites: It is strongly recommended that you have basic computer skills in Illustrator and InDesign (or similar graphics programs). Access to a computer with a font library is required.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-496W

    Forming the Dream: Cmc 2

    Now that you have completed Crafting a Meaningful Career, you are ready to progress to the next level. To do that, you will need to: define your goals; create your vision and mission statements; identify your market; research the impact of your concept in the marketplace; develop fee structures; and market your concept. To provide you with a roadmap to success, in this class you will begin the process of creating either a business plan or life plan. You will meet with your fellow classmates each week to refine and add value to your concept. And you will discover how others have met the challenges of creating a new way of life for themselves.

    Noncredit

    Class regularly offered in Fall and Spring

  • ACN-332

    Graphic Design

    This concept-oriented course is about integrating typography and images applied to projects such as magazine layouts, posters and transmedia identity systems to communicate a story, a message or a marketing idea for its intended audience. Students are encouraged to develop problem-solving and research skills in defining the appropriateness of a design. Note: This is not a computer class. However, students should have some computer experience, plus access to a computer with Photoshop, Illustrator and InDesign or similar graphics programs.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-030

    Intro to Graphic Design

    Explore the process of problem solving for graphics through realistic design projects. Please note that this is not a computer class but rather a course in which you will be introduced to the fundamental approaches to graphic design as you develop your conceptual process, design skills and presentation techniques. Logotypes and a range of other design projects will be assigned.

    Prerequisite: It is strongly recommended that you have access to a computer and some experience using Photoshop, Illustrator and InDesign.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-256

    Intro to Package Design

    Explore the exciting and changing realm of package design. In this 14-week course, you will develop creative packaging solutions that attract visual attention through the use of 3D form, packaging materials, typography, color and graphics. The course will also explore sustainability issues and emerging technologies that will change consumer interaction with packaging in the future. An ideal course for designers seeking to add packaging design to their portfolio or increase their awareness of the packaging field.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-040

    Introduction to Advertising

    This course offers a hands-on introduction to the art, and business, of advertising. You'll sharpen your conceptual thinking skills as you brainstorm innovative marketing strategies for a range of products and services, then create magazine, newspaper and billboard campaigns that bring those ideas to life in a smart, engaging way. An ideal course for students thinking of applying to the Advertising program at Art Center; adults contemplating a career change; or those just interested in learning how advertising professionals think and how the ad campaigns we see every day are created.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-128

    Mastering Color:Artist/Design

    Color is one of the main communicators in any visual endeavor. In this seven-week workshop, students will learn to use color in ways that enhance the aesthetics and usability of their work. Topics covered include: understanding and controlling the three characteristics of color; dealing with tonal and color keys; developing proficiencies using the inherent relationships of colors within the color wheel; and the psychology of color. Discussions of color throughout the visual arts, including photo and film, will also be covered. Class projects will help students become proficient in color mixing and deciding which colors are the best ones relative to a given assignment. This class is ideal for those interested in illustration, design, advertising and fine art, and may be taken in conjunction with Mastering Composition and Design. For more info visit: www.artcenter.robertpastrana.com

    1 unit

    Class regularly offered in Fall, Spring and Summer

  • ACN-127

    Mastering Composition + Design

    Developing a keen awareness of the communicative power of shapes and designing expressive compositions are the foundations of visual expression. In this seven-week class, you will learn to use design and compositional elements to enhance the effectiveness of your work. Composition will be discussed at two levels: the micro level, managing shapes inherent in the design process; and the macro level, learning effective ways to compose on the page. Time will be spent learning how to effectively control visual priorities on the page, whether in a painting, logo, website or drawing. With open assignments based on a student's area of interest, this course can serve to enhance ongoing projects and inform new ones. This course is suitable for those interested in illustration, design, advertising and fine art, and may be taken in conjunction with Mastering Color for Illustrators and Designers. For more info visit: www.artcenter.robertpastrana.com

    1 unit

    Class regularly offered in Fall, Spring and Summer

  • ACN-589W

    Powerful Presentations

    How to tell it so you can sell it. Whether you are a creative or business professional, you must learn to connect effectively with your audience and communicate your ideas in a compelling way. This inspirational workshop will help you hone one of the most critical and often overlooked skills that everyone must possess: the professional presentation. Learn how to take your presentation skills to the next level using words, voice, body language and visuals. Mastering these skills is vital to your professional success whether you are a designer, artist, entrepreneur or business leader.

    Noncredit

    Class regularly offered in Fall, Spring and Summer

  • ACN-139

    Sketching for Designers

    Learn to communicate your ideas through quick sketching techniques using a variety of media, including pencil, pen and markers. Emphasis is on developing visual communication skills for graphic design and packaging, product and advertising. Class will cover type indication, 3D form development and observational sketching through still life. This is an ideal class for designers who need to brush up on freehand drawing skills.

    2 units

    Class regularly offered in Fall, Spring and Summer

  • ACN-125

    Typography 1

    This course explores the structural and spatial properties of letterforms, providing the groundwork for display typography, logo design or alphabet design/redesign. The course introduces the five basic type families and expands on that vocabulary to include an investigation into hybrid, modified, digital and hand-drawn typefaces. Topics covered include properties of scale, proportion, figure-ground, cropping and overlap, as well as contrasts of weight, width, emphasis and direction. Pencil, pen, brush and ink and computer programs will be used, with attention given to both personal style and craftsmanship.

    Prerequisites: Access to a computer with a font library, plus basic skills in Adobe Photoshop and Illustrator.

    Transferable.* *Not applicable to current ArtCenter degree students. See "Course Credit" menu under https://www.artcenter.edu/acn/resources.jsp for additional details.

    3 units

    Class regularly offered in Fall, Spring and Summer