_ The world needs creative problem solvers more than ever, and it's time we explore the full potential of design as a force for positive change. TEDxArtCenterCollegeOfDesign is a student-organized TED event that brings you leaders in design, science, activism and education to share their compelling personal journeys toward designing a better future.

Our theme, "Design a _______ for social impact" is a call to action that aims to inspire the innovative thinkers and communicators of tomorrow. On June 9th, immerse yourself in a captivating and collaborative environment at Art Center's iconic Hillside Campus, and find out how you will fill in the blank.



TED is a global foundation devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design.

Since then, its scope has become ever broader. With its two annual conferences, video website, initiatives and community projects, TED is now a platform and a global movement focused on meaningful change through the power of ideas.



TEDx was created in the spirit of TED’s mission, Ideas Worth Spreading. The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.

At TEDx events, a screening of TEDTalks videos — or a combination of live presenters and TEDTalks videos — spark deep conversation and connections.

TEDx events are fully planned and coordinated independently, on a community-by-community basis.

TEDx Organizers are not hosting events for political reasons, monetary reward or personal gain. They are doing so because they truly believe in the power of ideas to change the world.

Art Center


Learn to create. Influence change.

This is our mission at Art Center College of Design. For more than 80 years, we’ve achieved an international reputation for our rigorous, transdisciplinary curriculum, faculty of professionals, strong ties to industry and commitment to socially responsible design. At Art Center, we prepare artists and designers to make a positive impact in their chosen fields, as well as the world at large.

A guiding philosophy of Art Center is that design must operate as a force for good in the world — economically, socially and culturally. The College’s many programs and projects give students opportunities to gain real-world experience while providing them with the knowledge, tools and skills they need to positively impact the world through art and design.

Robin Bigio

Industrial Designer, Fellow

Robin specializes in helping clients make their ideas come to life, aestheti- cally and functionally. From IDEO's London office, he has collaborated with clients on projects ranging from brand expression and design language to consumer electronics. Prior to joining IDEO, Robin earned a BA in Product Design at Central Saint Martins College of Art & Design in London. In 2005 he joined Renault Design in Paris to work in the Human Machine Interfaces department.

Dr. Lorne Buchman

_Art Center College of Design

Dr. Buchman’s presidency of Art Center marks his return to art and design education. Previously, Dr. Buchman served as Provost, then President of California College of Arts and Crafts. There he spearheaded the 1994 strategic plan that led to the creation of its renowned San Francisco campus and was instrumental in the success of the historic capital campaign that made the new facility possible. He is currently overseeing the implementation of Art Center’s 2011-2016 strategic plan.

Allan Chochinov

Editor-in-Chief, Core 77
_Chair, MFA Products of Design
School of Visual Arts

Allan Chochinov is the Chair and co-founder of the SVA MFA in Products of Design Program. He writes widely on design education and the impact of design on contemporary culture. Allan lectures around the world and at professional conferences and is also a partner of Core77, a design network serving a global community of designers and design enthusiasts. He is the editor-in-chief of, the widely read design website. Prior to Core77, his work in product design focused on the medical and diagnostic fields as well as on consumer products and workplace systems.

Terry Irwin

Head of the School of Design
_Carnegie Mellon University

Terry Irwin is Head of the School of Design at Carnegie Mellon University. She is interested in design for sustainability, and her research explores how living systems principles can inform traditional design process. Irwin sees design as playing an important role in the transition to a sustainable society. Her areas of research interest focus on worldview as the basis for design for sustainability, and examines the aspects of an ecological worldview for designers.

Dr. Pardis Mahdavi

Associate Professor
_Anthropology Pomona College

Pardis Mahdavi, PhD is associate professor of anthropology at Pomona College. Her research interests include labor, migration, gender, sexuality, human rights, youth culture, transnational feminism and public health in the context of changing global and political structures. Her first book, Passionate Uprisings: Iran’s Sexual Revolution (Stanford Press 2008) looked at the intersection between sexuality and politics in post-revolutionary Iran, while her current work looks at gendered migration, labor and human trafficking in the United Arab Emirates.

Yana Mouradian

Vice President
_Sport and Art Educational Foundation

Yana supervises all aspects of The Sport and Art Educationa Foundation (SAEF), championing the ideology that creative activites combat the symptoms of brain deiseases such as Alzheimer's, improve cognition, and provide patients a hope for the future. Yana holds a master's degree in philosphy, is fluent in three languages and has a multicultural background which has endowed her with a unique understanding of Los Angeles' diverse community, of which she is working to serve.

Doug Powell

National President

Doug Powell is a designer, strategist, entrepreneur and the creative visionary for Schwartz Powell, leading successful projects for a wide range of clients and collaborative partners in health and nutrition, including the Robert Wood Johnson Foundation, Lifescan, and Pepsico. Doug also consults with a variety of cross-disciplinary teams on design-driven entrepreneurial projects. Doug is the national president of AIGA, the professional association for design. With more than 22,000 members in 66 local chapters, AIGA is the largest design organization in the U.S.

Dr. Jerry Schubel

President, CEO
_Aquarium of the Pacific

Dr. Schubel became President and Chief Executive Officer of the Aquarium of the Pacific in Long Beach, California in June 2002. Prior to that he was President and Chief Executive Officer of the New England Aquarium from 1994 to 2001, and Dean and Director of the Marine Sciences Research Center of the State University of New York at Stony Brook from 1974 to 1994. He is a director of the International Resources Group and Institute for Learning Innovation.

Jasmina Tesanovic

Author, Feminist and
_Political Activist

Jasmina is a Serbian author, feminist, political activist (Women in Black, Code Pink), translator, and filmmaker. Back in the nineties, during the darkest moments of the Milosevic regime, when every freedom of expression was suffocated by blaring nationalist propaganda, the dissident founders of the legendary B92 radio, driven to bold desperation, decided that their line of work would have to become "hardcore nonsense."

Cameron Tonkinwise

Chair, Design Thinking and Sustainability
_School of Design Strategies, Parsons

Cameron Tonkinwise’s research and professional activities integrate the philosophy of design with a concern for sustainability. His work focuses on the design of commercial and nonmarket systems for shared product use, exploring how the emerging discipline of service design might facilitate the development of less-material-dependent economies. In his current research, Mr. Tonkinwise is investigating perceptions of convenience and autonomy in shifts from ownership to usership.

Victor Hugo Zayas

Painter and Sculptor

Victor Hugo Zayas (Art Center alumnus), is best known for his paintings, vigorous depictions of landscapes and cityscapes, as well as still life and figural subjects that mediate between realism and expressionism. He frequently works on a very large scale, rendering otherwise modest subjects—views of industrial buildings, arrangements of flowers—dynamic and heroic. Zayas is equally accomplished as a sculptor, his most recent retrospective exhibition “Mi Obra” (2012) has received world press coverage.

The Experimental Collaborative
Musical Project

Spencer Nikosey + Tony Royster Jr.

Surprise Musical Performance

Artist to be announced

Students in the Degree Program: $40
General Admission: $100


11 leaders in design, education, science and social innovation that aim to awe and inspire.


400 professionals and students from the art, design, and higher education community — all eager to connect and share ideas that matter.


Musical acts that are as internationally-inspired as they are interactive.


A delicious, gourmet lunch made from local and sustainably-sourced ingredients. Provided by Sodexo.


Art Center College of Design
Hillside Campus
1700 Lida Street
Pasadena, CA 91103



Saturday June 9, 2012: Three sessions of inspiring talks, one sustainability-centered lunch, one generous break, and a fantastic closing reception. A full day to connect with members of the creative community and exchange ideas that matter.

Check in: 9:00 AM – 9:30 AM

TEDx event: 10:00 AM – 6:00 PM

Wine reception: 6:00 PM – 8:00 PM


Conference registration fee:
Students in the Degree Program: $40
General Admission: $100

If you have any questions please call
626-396-2373 //

Social Impact Partners

Social Impact Collaborator

Social Impact Friends