Udaya Patnaik is a principal of Jump Associates, a design strategy firm that specializes in innovation and discovering new opportunities for growth. With his team, Patnaik helps visionary business leaders to identify new markets, reinvent existing categories and develop new products, services and ventures. He has provided close consultation to Fortune 500 executives in the creation, launch and refinement of new business units. Prior to Jump, he worked in community and economic development. He has lectured at Stanford University’s Technical Communications Program as well as at several community and economic development institutes.