Nestlé NUSA Hackathon DesignStorm





Gerardo Herrera
Jeff Higashi

When Consumer Package Goods emerged in the post-war era, they solved a huge consumer problem: lack of convenient options for time-strapped people. Need soup? Heat up a can. No time to cook? Pull out a frozen dinner. No time to boil rice? Now you can make it in 60 seconds! Nearly all of our businesses focus on this value proposition of convenience, but the world of food is going in a different direction. Technology disruptors are reshaping what convenience means to consumers with innovations like home delivery services and even smart kitchens. Beyond that, they are building on convenience by offering positive, memorable experiences. How can Nestlé brands design solutions that redefine convenience and experience to win in this changing landscape?

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