Hyundai Genesis

Sponsor

Hyundai

Department

Transportation Design

Faculty

Jose Wyzsogrod
Jordan Meadows

Term / Year

Spring 2017

Project Brief

Genesis will face major challenges trying to establish itself as a global luxury manufacturer in the next few years; no experience, no heritage, no pedigree, crowded premium marketplace, refined but conservative styling, and a limited portfolio. This sponsored project considered all these challenges – in addition to developing a design language proposal.

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