Hyundai Genesis TDS

Sponsor

Hyundai Genesis

Department

Transportation Design

Faculty

Michael Neumayr
Paul Soady

Term / Year

Summer 2017

Project Brief

In this transdisciplinary studio project, students explored the use of advertising and environments to build equity in the brand and enable consumers to build a relationship with Genesis in a new way that challenges the traditional dealership model. This project was open to students in all majors with a focus on Transportation Design, Advertising, Graphic Design and Environmental Design.

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