Ancient Chinese Aesthetics for BYD Electric Vehicles – DesignStorm

Sponsor

Department

Transdisciplinary

Faculty

Ania Borysiewicz
James Chu
Marek Djordjevic

BYD is seeking the impact and fusion of Chinese culture and western aesthetics, as well as the perfect balance of ancient history and future technology to be added creatively into the existing BYD line of vehicles, using such elements as the dignity of the emperor, the majesty of the dragon, the warmth of the jade, the sharp weapon, the beautiful calligraphy, etc. We know that U.S. and Chinese consumers may have a different understanding on aesthetics. BYD wants to be inspired by transdisciplinary teams of students exploring these design challenges and ultimately finding ways to align the traditional Chinese aesthetics with futuristic technologies.

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