2nd Generation of BYD Song

Sponsor

BYD

Department

Transportation Design

Faculty

Jason Hill

Term / Year

Spring 2017

Project Brief

Students designed the concept car for the 2nd  generation of BYD Song, a compact electric SUV. The purpose of this totally re-designed concept car is to explore BYD’s future design direction and brand design language; the concept car will be expected to express the futuristic and Hi-tech feeling of New Energy Vehicle, explore the spirit of Chinese culture, and rebuild the charming Chinese automotive brand.

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