IxD Students Win IDA Design Awards for AI Tool

February 3, 2021

Arter – an AI-based storyboarding tool  by  IxD students Siladityaa Sharma and  Rodney Edwards has received two more design awards at the International Design Awards 2020. The Silver award under the Interface Design category and the Bronze award under the website design category.  The AI agent, Art, works by listening for a user’s input and, through NLP (Natural Language Processing), parses each word into an image object using image association analysis. The context of this work was part of   their senior interaction design class at ArtCenter College of Design, where the goal was to gain a deeper understanding of machine learning by exploring its associated technologies. And through that, let discovery and insights drive  conceptualization.

Rodney and Siladityaa’s project has already won kudos and attention; it was featured in Dutch Design wee, featured in Bestfolios and won  Gold at Muse Design Awards. They share their process and demo the outcomes on Arter’s website

Rodney and Siladityaa describe their work and process; “The class  goal was to gain a deeper understanding of machine learning by exploring its associated technologies. And through that, let our discovery and insights drive our conceptualization. Through our research, we found that instead of relying solely on AI to act autonomously on our behalf, we could use it as a tool that works alongside the human, for better, more cohesive collaboration, and that it shouldn’t eliminate the role of the human. Which led us to how we generated the brief for our area of focus: How might we leverage the power of machine learning and natural language processing to enhance the way we communicate and visualize our ideas? As humans, the need to communicate is essential, and it is something that we do every day. Our primary tool is language, most often written or spoken, and through many different mediums. We use it to express how we feel, to explain what we’re thinking, and to understand the world around us. But, more often than not, much is lost in translation. So, as humans we have found methods to make up for that, we use cameras to capture a memory, we use our voice to record our thoughts, and we use a pencil to illustrate our points. The pencil tends to be the rawest and connected to our subconscious, but hardest to translate. With the power of Machine Learning, we can ease that burden. Our goal isn’t to replace written or spoken language, it’s to leverage it and provide a user with the ability to depict their thoughts, without the burden of having to know how to draw.”

More from Rodney Edwards from Dutch Design Week

Siladityaa Sharma at Dutch Design Week