VxD 3: Advanced Interaction
In the beginning of 2010, Microsoft Research came to our interaction class at Art Center College of Design and proposed a design challenge—”service meets social”. Being from California, our educational system has been deeply effected—to name a few of the giant issue: budget cuts, young and new teachers getting pink slips, students being packed into classrooms, and outdated standards. Our group easily, though sadly, found a field that desperately needs real solutions. Watching our family, friends, and community being negatively affected by the troubling educational system, we were motivated and inspired to find innovative ideas to solve our state’s educational problems.
We approached our project with these questions: How do we update and integrate relevant technology into the classroom? How do we allow teachers to feel comfortable to share their ideas? Most importantly, how do we allow students to get the most out of their education?
STEPS, our project, is an online resource and community for educators. With lesson plan databases, member profiles, and a series of expandable integrated applications and devices. STEPS brings networking to K-12 education and allows innovative ideas to be shared beyond the classroom.
Package Design 3
Create a new luxury makeup line for an existing cosmetic brand. The chosen brand is NARS. Being proud of its revolutionary approach to women, NARS has a high potential to extend its market to include men. Taking a light-hearted approach and acknowledging the lifestyle of men, the new makeup line, DUO, helps men to become comfortable and confident with who they are and be proud of their masculine beauty.
Although the masculine beauty signs are not well known, it occupies a new position nowadays. Men of all the ages begin to seek, in a growing rhythm, what women have already accepted and conquered for a long time: the improvement of the self-esteem and better social insertion. This new need creates a fresh idea in the makeup market and inspires creative packaging and products’ solutions that help NARS to accomplish its brand.
In recent years, the point of purchase for products and services has become an important focus for marketers. Research from the POPAI’s “Consumer Buying Habits” study has shown that two-thirds of consumer purchase decisions are made at the point of sale and in some categories, impulse purchases at shelf accounts for as much as 85% of sales. Point-Of-Purchase (POP) displays and package design are the last opportunity to influence consumer perception. Thus, beside developing the form and packaging for DUO, POP is also part of the project to reinforces the brand equity through imagery and also provide information about pricing and features.”