A complete rebrand for audio technica that is focused on the future of in-home audio. The new creative and design direction focus on the balance between the digital space of music and how the analog equipment pairs. This gave way to the product system which is a home modular audio system. I focused on designing the core three products of the system: the receiver, mixer and speaker. The user starts with the receiver and can then upgrade their system with their specific audio pieces. This will bring a powerful following to audio technica’s proud history of quality audio equipment.