Richard Pelletier’s first job after graduating from ArtCenter was at Ford Motor Company in Dearborn, Michigan. There he combined experience design methods with his deep passion for innovative car design, working on multiple digital interface projects including the 24.7 concept car. In 2000 BMW hired Pelletier to start up the company’s California Innovation Triangle. From 2000 to 2005 he led global creative collaborations to build digital and physical prototypes for BMW car, motorcycle and Formula One applications. From 2005 to 2011 Pelletier built a research and strategy service within BMW DesignworksUSA to apply best-in-class tools and processes for all major clients in the consultancy’s portfolio (BMW, HP, BART, John Deere). In 2013 Pelletier returned to Ford as the company’s global director of advanced UX, where he is today growing and leading his UX team to create vision and strategy for hardware, software and services.