Charlie White III has been at the forefront of experiential art for many decades. During the 1970s, he reached icon status as an illustrator and concept designer who pushed art boundaries in album covers, magazines, annual reports and campaigns for clients such as Playboy, Lockheed, American Airlines, A&M Records, Columbia and Warner Bros. Through the 1980s, White’s work gravitated toward illustrated and creatively themed environments. Working with Chiat/Day, he shifted his attention from 2D to 3D, engaging in storytelling within an immersive environment. In the early 1990s, White started Olio studio focusing on immersive entertainment design projects that took two to four years, from conception to construction. He has provided solutions to clients around the world, including Universal CityWalk (Los Angeles); Disneyland (Anaheim and Tokyo); Treasure Island (Las Vegas); Atlantis (Bahamas and Dubai); and uShaka Marine World (South Africa).