Working for design firm The Institute for Better Vision led Dave McMacken to his first big break. He met Cal Schenkel and Frank Zappa and did the artwork for "200 Motels and Over-Nite Sensation" plus a Rhino Records release of Rare Meat. This began an extensive career in music and film, working for the likes of Roland Young, Norman Seeff, Steven Spielberg and George Lucas. After 20 years, McMacken moved to the San Francisco Bay Area and worked with Jeff Goodby and Rich Silverstein on the Electronic Arts and Beaver Creek campaigns. He continued his freelance career after moving to Astoria, Oregon, and founded the Ratz and Company studio and gallery. He has been published in "Album Cover Album," "Phonographics" and "200 Best Illustrators Worldwide" and received numerous awards, including a Gold medal from the Society of Illustrators. In 2013 McMacken was inducted into the Album Cover Hall of Fame.