Empowering ArtCenter’s Creative Entrepreneurs

Undergraduate Courses

The H&S business/professional practice/entrepreneurship curriculum focus:

  • Literacy (context, awareness of business and its role in society)
  • Management (systems & methods, not specific to creative business)
  • Practice (skills, with a focus on creative business and career prep)

HENT: Entrepreneurship Courses

HENT-100-01 Introduction to EntrepreneurshipKrystina Castella

In this course students will gain an understanding of how to create entrepreneurial ventures from self-initiated projects. They will learn how artwork, design and products are developed from the entrepreneurial standpoint including how a design varies based on the business context. Some students will choose to create a new company and will develop a start-up strategy to evaluate the feasibility of the company (ies). Products can be two-dimensional graphics or illustrations applied to existing product categories, new stylistic designs, entertainment or media properties, product design, brand concepts or technical inventions.

HENT-210-01 The Business of LicensingKrystina Castella

In this course students will gain an understanding of how to launch a start-up venture and what it takes to succeed. They will learn how design entrepreneurs can leverage their talent into success, partnerships, and pitch for funding. Students will use the Business Canvas Model as a foundation to develop their start-up and create customer development through real world testing and feasibility. Students can use product designs, character based brands, online solutions and other ideas.

HENT-200-01 Start-up 1.0: (Intro to Ventures)Mateo Neri

In this course students will gain an understanding of how to launch a start-up venture and what it takes to succeed. They will learn how design entrepreneurs can leverage their talent into success, partnerships, and pitch for funding. Students will use the Business Canvas Model as a foundation to develop their start-up and create customer development through real world testing and feasibility. Students can use product designs, character based brands, online solutions and other ideas.

HENT-300-01 Entrepreneurial SpiritErrol Gerson

An entrepreneur is a true innovator, someone who recognizes opportunities and organizes the resources needed to take advantage of them. Henry Kaiser, the steel and automotive magnate, said that entrepreneurs “Find a need and fill it.” Entrepreneurship is about hard work, reducing risk, and promoting a simple solution. Entrepreneurs have a “prove it” attitude and pursue a complete understanding of how their product works. Entrepreneurs leave nothing to chance


HPRO: Professional Practice Courses

HPRO-000-01 Art & Practice of LeadershipErrol Gerson

The ability to negotiate, communicate, influence and persuade others to do things is indispensable to everything you will accomplish in your business and personal life. The most effective people are those who can organize the cooperation and assistance of other people to accomplish goals and objectives; this is the definition of Leadership. This course is designed to assist the student in understanding the multiple styles and traits of Leadership. Everyone has different values, opinions, attitudes, beliefs, cultural values, work habits and goals. Fortunately, leaders are made, not born. You will learn Leadership, by studying what other excellent leaders have done before. Students will be divided in teams and each team will study various greatest contemporary leaders to learn their Leadership styles and traits. This course is designed to give you the critical tools you will need to run a great Design company.

HPRO-200-01 Professional Presentation (Photo)Tony Luna

This class will begin preparing students for the presentation of their work and of themselves as professional photographers. Students will make a variety of presentations, speaking about their own work, the work of other artists, and on other topics as well. The class will develop research and speaking skills, begin the practice of constructive critique, and explore the variety of venues and new media for presenting work to prospective clients and the public.

HPRO-202-01, 02 & 03 Presentation & Career PreparationTony Luna

This course concentrates on the transition you will ultimately make from a student to a business professional, emphasizing the need for strong presentation skills and giving you the confidence to promote your ideas coherently and convincingly. Classes are designed to address the real world issues you will encounter as you present your portfolio, go on job interviews, negotiate salaries, interview for freelance assignments, network, pitch your concepts, and make proposals. You will participate in videotaped mock interviews with industry professionals and gain the self-assurance necessary to organize, edit, and deliver effective business presentations.

HPRO-300-01 & 02 Law for Designers & ArtistsMichelle Katz

Law and Business for Artists and Designers covers a full range of legal and business issues, including the language used in contracts that affects the license, sale, and creation of designs and other original works of art and design. This course will cover: the basics of copyright law, fair use and copyright defenses, trademark law and registration, maintaining trademark rights and avoiding infringements, and patent law. We learn how to file a copyright application; searching the availability of a trademark and filing a trademark application; how to get a business license, form a corporation, prepare a deal memo, and negotiate a contract; and how to negotiate the resolution of a dispute, a new job position, and a promotion.

HPRO-331-01 Collaborative LeadershipTerry Lee Stone

Your ability to thrive in an increasing interconnected world is vital to having a successful career. Leadership in a creative context means being able to direct, influence and persuade people of all kinds. Being powerful and effective requires an understanding of when to take charge and when to join forces to work as a team. Collaborative leadership is about working together to achieve goals. This course will explore leadership styles and decision-making; the impact of culture, gender and heritage on leadership; communication and risk taking; motivating and negotiating with people; and team dynamics. You will learn leadership skills via experiential exercises within ever evolving group scenarios throughout the term. Guest speakers and a range of readings on leadership theory will demonstrate a variety of approaches to the concept of modern collaborative leadership.


HBUS: Business Courses

HBUS-101-01 Business 101 (FIL/ENT)Terry Lee Stone & Julia Hur

Building a successful career requires not just talent, but an understanding of what it takes to be in business. Business 101 is an introduction to the business side of creative practice. The course is divided into two parts: general business information, including starting up, intellectual property, and money; followed by topics specifically geared towards the illustration, photography, or design business, including marketing and self-promotion, pricing and estimating, contracts, and client relationships.

HBUS-200-01 & 02 The Design Professional (Product)Wendee Lee

Communicating Your Professional Identity. Learn to represent yourself and your ideas clearly and confidently in a professional working environment. This course is ideal for those applying for internships or organizing job searches and interviews following graduation. Students will refine their resume and business correspondence to reflect their individual competitive strengths, as well as enhance communication skills as they relate to presentations, meetings, networking, and interviews. Additional topics include: personal positioning strategy, online presence, professional etiquette, compensation, and mentors. Guest lecturers with expertise in targeted areas of interest will be invited to share their experiences and review portfolios, and as time permits, field trips to local design groups may be scheduled.

HBUS-300-01 Business of (Product)Bart Haney

The skills learned throughout your education at Art Center are invaluable for acquiring a position in the field of product design. But in this extremely competitive field, skills alone will not ensure a successful career. Individuals who excel, whether as entrepreneurs, corporate designers, or consultant designers, have embraced and exploited their role in the bigger universe of industry. Designers who understand business, corporate disciplines and systems, and how design can strategically contribute to business objectives and goals enjoy rapid advancement and a higher level of career success.

HBUS-201-01 Business & Professional Practice (Photo)David B. Strick

This class will examine business and professional practices that help form the basis of a career in photography. The goal is to begin to create a practical business framework for aesthetic and commercial growth in a changing media landscape.

HBUS-320-01 Professional Practices for ArtistsTom Knechtel

The pursuit of art today can sometimes seem like a capricious and daunting endeavor; there is clearly no one path or plan that serves all artists’ aspirations or guarantees success. This course presents practical advice for artists that can aid in achieving the various satisfactions derived from a life in art. Some topics explored include: tools for documenting your achievements and assessing your objectives; choosing a graduate school; setting up a studio; putting together a professional portfolio and resume; project proposals and artist statements; foundations, grants, and artist-in-residence programs; legal issues, contracts, and copyrights; finances, accounting, and bookkeeping; art sales, representation, and galleries; critics, curators, and collectors; art teaching and academia; and what skills you will need for various art-related employment options. Class discussions will also touch on how best to deal with the inevitable challenges of being a working artist–pressures, motivation, competition, and rejection. This course will present an overview of the numerous opportunities that exist today for artists, and strategies for accomplishing your dreams.