July 25, 2016

Teams from Honda, Mattel Hot Wheels and Axial Racing compete with students from U.S. and China in 11th annual Formula E (E for elastic) race at ArtCenter College of Design

MEDIA ADVISORY

Thursday, August 11, 2016 from 4 until 7 p.m.

International rubber band-powered racecar competition showcases design ingenuity, triumph over failure plus other skills crucial to success in global creative economy

The annual Formula E race ritual provides corporate and student teams with valuable experience in product development, engineering, team building and fabrication while pushing their ability to find solutions under pressure, recover from failure and ultimately win.

VISUALS & MEDIA OPS:

• Waving checkered flag, the thrill of victory and agony of defeat as cars speed around the Sinclair Hill Climb, Ashtray Drag Race and Figure 8 race courses.
• Imaginative race team brands presented with bold visuals, tents, signage, etc.
• Champaign soaked awards ceremony.
• Interview opportunities with judges, corporate teams, ArtCenter officials and other faculty and students from Pasadena City College (PCC), Beijing University of Technology and Beijing Business and Technology University
• To get an idea of the day’s visuals, check out coverage of the 2015 race.

CORPORATE TEAMS:

Mattel Hot Wheels
Honda
Axial Racing

STUDENT TEAMS:

ArtCenter College of Design
Pasadena City College
Mt. San Antonio College
Beijing University of Technology
Beijing Business and Technology University

JUDGES:

Judges represent companies such as Honda R&D, Disney, Mattel Hot Wheels, Axial Racing, Walt Disney Imagineering R&D, Gensler Associates, Boston Consulting Group Digital Ventures, Hyundai, Make in L.A., SpaceX, West Monroe Partners, BMW Group Designworks USA, LEGO Concept Lab, Tesla Motors, Fisker Automotive, Calty, Nissan and others. An official list of judges will be available on race day.

LOCAL CHARITIES BENEFIT FROM RACE DAY:

The winning student teams will share prize money, up to $2,500, with local nonprofit organizations including the South Pasadena Senior Center; Side Street Projects, a mobile youth education program; and artWORKS, a provider of classes for teens interested in creative self-expression.

LOCATION:

ArtCenter College of Design
Hillside Campus, Sculpture Garden
1700 Lida Street, Pasadena CA 91103
Directions can be found here.

BACKGROUND:

• Today’s economy requires business leaders to think like designers in order to be catalysts for innovation and change.
• Winning teams in business must excel at collaboration, rapid problem solving, adaptability and design thinking.
• Formula E judging is based on a variety of criteria including quality, craftsmanship, materials, style, engineering, branding, innovation, and, of course, performance.

CONTACT:

Teri Bond
Media Relations Director
ArtCenter College of Design
310-738-2077 - mobile
teri.bond@artcenter.edu