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Art Center College of Design | Pasadena, California | Learn to Create. Influence Change.

GRAPHIC DESIGN

 

3D Motion Graphics (GPK-208)



Prerequisite: Take Motion Design 1
Course Credit: 3

4th Term Review (GPK-250)

Required for all 4th term Graphic Design students. Portfolio review & successful review by Dept Chair.

Prerequisite: n/a
Course Credit: 0

5th Term Review (GPK-300)

Mandatory for all students who have completed GPK-302 Graphic Design 2 and GPK-251 Type 4: Voice. Enollment for this class should be with 5th term classes. Consists of a portfolio review & successful review by the Dept Chair before the student is allowed to enroll in any 6th term classes.

Prerequisite: Take GPK-251 Typography 4:Voice and take GPK-302 Graphic Design 2 or GPK-259 Motion Typography
Course Credit: 0

7th Term Review (GPK-400)

Required for all 7th term Graphic Design students. Portfolio review & successful review by Dept Chair.

Prerequisite: n/a
Course Credit: 0

Ad Graphic Studio: 8th Term (GPK-470)

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of ?teacher?, others may prefer to act as design director, giving students a professional design office experience.

Prerequisite: Take GPK-405 Advanced Graphic Studio 2
Course Credit: 3

Adv Graphic Studio: 6th Term (GPK-355)

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of 'teacher', others may prefer to act as design director, giving students a professional design office experience.

Prerequisite: Take GPK-204 ID Systems
Course Credit: 3

Adv Graphic Studio: 7th Term (GPK-405)

The overall intent and direction of each of the sections of this trio of courses is determined by the instructors who teach them. They, individually, bring different professional interests, experiences, and areas of expertise to each section. However, students can be assured that, as a group, all of these instructors are able to inform, direct, and mentor in a wide range of subject areas. While some instructors may take the traditional role of "teacher", others may prefer to act as design director, giving students a professional design office experience.

Prerequisite: Take GPK-204 ID Systems
Course Credit: 3

Adv Pract 2:Intrvntns&FldTsts (GPK-381)

This semester combines structured activities with time for individual exploration and reflection with a focus on prototyping, testing, and building sustainable interventions, in the studio and the field. How can one create tools or communication elements that work with/in a community? How does one test the usability, viability, and effectiveness of different design interventions? What does one leave behind and how can long term impact be developed and assessed? By the end of the semester, students will have created and deployed design interventions directly with the community, either independently or with classmates. They will have documentation of their projects impact, failures, and successes and a strong idea of their own position and future direction with this kind of work.

Prerequisite: GPK-380
Course Credit: 6

Adv Practicum: Commnty Engmnt (GPK-380)

This semester includes structured activities with a focus on assessment and experimentation, in the studio and the field. How does one enter a new situation (a very new situation) and begin to understand (or interpret) points for design interventions? How does one evaluate and work with (or willfully ignore) social and cultural dynamics, politics, and one's own position as a designer? How does one negotiate the needs and expectations of project partners, design team members, and the local community? Perhaps most importantly, how does each student find their own entry point and connect it to their own design and research interests? Undergraduate students will develop an explicit understanding of their own responsibilities to the project in the near and long term, both ethical and logistical. They will collaborate and engage in the project on a term by term basis.

Prerequisite: n/a
Course Credit: 6

Advanced 3D Motion Graphics (GPK-305)



Prerequisite: Take Motion Design 2
Course Credit: 3

Advanced Film and Broadcast de (GPK-403)

This course explores the art of the teaser and its application to both film promotion and product or service commercials. Students learn how to convey a brand?s feel and spark an audience?s interest in a subject often without directly showing or explaining the subject. Exquisite design, animation, and communication skills are developed and expected from the individuals in this class. Students will be asked to marry the best of their conceptual skills with a stunning design aesthetic using tools learned throughout the duration of their motion-based studies, as well as experiment with some new media.

Prerequisite: Take GPK-357 Broadcast Design: Identity
Course Credit: 3

Advanced Lettering (GPK-406)

The decorative letterform explored in the context of culture, history, and emotion.

Prerequisite: Take GPK-151 Type 2
Course Credit: 3

Advanced Motion Comm 2 (GPK-471)



Prerequisite: Take Adv. 3D Motion Graphics
Course Credit: 3

Advanced Motion Communication (GPK-257)

This course develops creative problem-solving skills within the field of motion graphics. This first part of a two part class focuses on developing the concept and effectively communicating that concept. This class will provide a rigorous, in-depth exploration of the grammar of motion graphics, sequence design and dynamic storytelling. Projects can rage from short form video projects, concept development for commercials and PSAs, experimental type animation, propaganda videos, end tags, as well as film title design.

Prerequisite: Take GPK-403 Advanced Film and Broadcast Design
Course Credit: 3

Advanced Scripting (GPK-263)

This course teaches how to use extensions beyond the core of the ActionScript language in order to aid the prototyping of a broad range of specialized interactive tasks. Although this class can be taken independently, it is best taken with Interactive Design 3: Information and Interactivity. The advantage being that one execution can be used for both classes.

Prerequisite: n/a
Course Credit: 3

Animation for Motion Design (GPK-258)

Students interested in animation as a medium of storytelling, self expression, or propaganda should take this class to learn to use timing, pacing, storytelling, directing, animation physics and innovation to evoke ""emotion through motion."" All majors welcome.

Prerequisite: n/a
Course Credit: 3

Archetype Press 1 (GPK-203)

This course gives students hands-on experience with metal foundry and wood type.

Prerequisite: Take Type 1 or Expressive Type (ILL)
Course Credit: 3

Archetype Press 3:TYPE Slam (GPK-207)



Prerequisite: Take Type 1 or Expressive Type (ILL)
Course Credit: 3

Archetype Press Workshop (GPK-007)

A "drop in" workshop for students enrolled in the Archetype Press course. A "0" unit, non-graded workshop. Students do not "register" for this workshop, just drop in.

Prerequisite: n/a
Course Credit: 0

Basics of ActionScript 3 (GPK-288)

A full understanding of ActionScript 3 will give Flash designers the skills needed to create interactive features, event-driven and scripted animation, and conditional logic in Adobe Flash CS3/4. Over 7 weeks you will learn fundamental programming basics and best practices, core concepts: from variables and functions to writing custom classes, to conditional operators, event handling and animation. Take your Flash skills to the next level by exploiting these essential techniques and more into your future interactive projects.

Prerequisite: Take Interactive Design 2
Course Credit: 1

Book Typography (GPK-351)

This course addresses complex challenges inherent to handling large quantities of text in multiple page formats such as books and journals. Conceptual issues related to the nature of language and philosophical concerns associated with design theory become important components of the problem-solving process.

Prerequisite: Take GPK-251 Type 4 Take GPK-302 Graphic Design 2
Course Credit: 3

Branded Spaces (GPK-356)

The principals of creating dynamic, dimensional spaces in which integration of graphics, packaging, branding, and display are emphasized in this multi-disciplined course. Retail facilities, temporary or permanent exhibition spaces, BRANDED SHOWROOMS and restaurants represent some of the types of spaces that are inevitably integrated with graphic components. THE CONCEPT OF TRANSFERING BRAND PHILOSOPHY TO EXTEND THE 3D EXPERIENCE AND CREATING SPACES THAT ARE POWERFUL AND PROPRIETARY TO A SPECIFIC BRAND. They are also the focus of this course. STUDENTS ARE ENCOURAGED TO DEVELOP PROJECTS THAT ARE EXTENSIONS OF PROJECTS OF OTHER CLASSES, BUT NOT A REQUREMENT. Typical assignments may include trade show exhibits, interactive museums, or retail environments.

Prerequisite: Take GPK-302 Graphic Design 2 Take FND/INT-158 Materials of Art and Design
Course Credit: 3

Broadcast Design: Identity (GPK-357)

Students in this class will gain experience with combining the principles of identity, branding, information design, and promotion in the realm of broadcast media. Through the use of real world broadcast projects students understand how to create for this mainstay of the motion graphics industry. Course material will explore television's changing technical capacities and marketing strategies. Particular techniques and strategies employed in broadcast media will be explored ranging from pitch to final product delivery.

Prerequisite: Take GPK-304 Dynamic Typography
Course Credit: 3

Comm Design 3: Narrative (GPK-222)

Course description and learning outcome: Introduces narrative sequence through temporal or spatial means. Messaging in 3 moves or more (images, screens, pages, sentences) or in 3 dimensions. Media agnostic (students may choose an appropriate medium/method). Builds on CD1+2 but adds serial/multiple communication. Deals with series/stories/sequences/choices/transitions. Project types: Messaging in sequence. Multiple pages or screens. Image or language sequences. Storyboards. Interaction or navigation choices. More complex grids. Multi-page documents. Motion.

Prerequisite: Take GPK-159 Communications Design 2: Context
Course Credit: 3

Comm Design 4: Transmedia (GPK-332)

Course description and learning outcome: Developing a graphic voice for client or message. Consistency of voice through different media/contexts. Importance of design as editing (research, content forms) and designer as author of content. May involve branding. More complex problems than CD 1, 2, 3. Media agnostic. Opens up to communicating solutions in print, packaging, motion, interactive, environmental, 3D. Project types: Longer more in depth projects, 1 or 2 per term. Possibility of student-generated projects aligned to their individual interests or in collaboration with work in another class. Maybe all students work on a different project. ie. A theme is given but they must develop/generate content themselves.

Prerequisite: Take GPK-222 CD3
Course Credit: 3

Communication Design 1: Primer (GPK-109)

Course description and learning outcome: Fundamentals of messaging. Client/designer/audience. Concept and form. Image. Word. Symbol. Word and image exercises. Hierarchy levels. Generating powerful ideas. Public communication. Single message focus. Communication boot camp. Project types: Numerous exercises. Simple strong messages. Not about refinement, more about producing many concepts and solutions. Single surface communication. All b/w. Use of student photography. Scale changes: from posters to icons.

Prerequisite: n/a
Course Credit: 3

Communication Design 2 Context (GPK-159)

Course description and learning outcome: Messaging in different contexts. Design as: research/conception/form-giving/production. Research as catalyst for design ideas. Designing from a place of understanding (content, audience, context). Use of 2 contexts (ie.screen/print) /or audiences (ie. young/old)/ or formats (ie. poster/card). Use of modular division of space, simple grids. Use of color. Analysis of audience reaction and communication success or failure. Project types: 3 or 4 projects to give a variety of content types. One project with greater text component. Continuing emphasis on need for multiple ideas before designing.

Prerequisite: Take FND-109 Communication Design 1 or GPK-109 Communication Design 1: Primer
Course Credit: 3

Creative Career Support (GPK-402)



Prerequisite: n/a
Course Credit: 3

Degree Project: Design (GPK-451)

The Degree Project allows students 2 terms to concentrate on a project of their own definition and significant scope. The Design portion of the Degree Project is the second term of this two-term effort.

Prerequisite: n/a
Course Credit: 3

Degree Project: Research (GPK-401)

The Degree Project allows students 2 terms to concentrate on a project of their own definition and significant scope. The Research portion of the Degree Project is the first term of this two-term effort.

Prerequisite: n/a
Course Credit: 3

Design Mgmt/Portfolio (GPK-452)

Students in this class will transform 8 terms of work into a unique presentation of their individual talents, potential, and interests. Emphasis is on creating an immediate sampling of work, concepts and writing that reflects students? preparedness to produce work of the highest caliber in a professional setting.

Prerequisite: n/a
Course Credit: 3

Design With Movement/Sound (GPK-154)

This creativity expanding computer-based design class focuses on the expressive uses of movement and sound in the context of fanciful exploration and practical applications.

Prerequisite: n/a
Course Credit: 3

Digital Basics: Lynda.com (GPK-102)



Prerequisite: n/a
Course Credit: 1

Digital Motion Compositing (GPK-432)

Digital Motion Compositing is an advanced level transdisciplinary studies film course. Students from Film, Motion Graphics and Motion Illustration collaborate to create unique narrative solutions. The course will teach how to produce live-action green screen shoots and the proper methods of post-production development. Faculties will teach unique perspectives from a designer, director and a cinematographers point of view.

Prerequisite: Take GPK-208 and GPK-305
Course Credit: 3

Doyald Young's Got Curves (GPK-209)



Prerequisite: Take GPK-261 Type 4 Take GPK-332 Com. Des. 4
Course Credit: 3

Dynamic Typograph (GPK-304)

This course investigates type's relationship to the moving image and explores how both typography and motion can be used together to effectively convey the context and meaning of a message. Students are introduced to the role of type in the moving image through a series of weekly exercises and multi-week projects. The class begins with a focus on reducing the multitude of typographic variables in order to effectively explore meaning and motion. Then projects get progressively more complex to in order pursue a student's own unique vision while at the same time never losing sight of the communication objective.

Prerequisite: n/a
Course Credit: 3

Editorial Graphics (GPK-353)

This course is about integrating text and images in sequential applications, such as journals and magazines. Students learn to synthesize typography, color, and imagery to develop a project that addresses a defined audience.

Prerequisite: Take GPK-332 Com Design 4
Course Credit: 3

Experimental Type (GPK-253)

This course is an introduction to experimental methodologies for future typographic investigations, connection of type to critical theory and fine art, and an openness to what type can accomplish in various media.

Prerequisite: Take GPK-251 Type 4 Take GPK-302 Graphic Design 2
Course Credit: 3

Font Design (GPK-206)

Students in this class will explore classical and experimental letterform design to produce a complete alphabet.

Prerequisite: Take GPK-332 Com Design or GPK-302 GD2
Course Credit: 3

Form and Iconography (GPK-252)

Students will be introduced to the idea of the singular icon as identity. Emphasis will be on visually representing appropriate forms as graphic symbols.

Prerequisite: Take GPK-261 Type 4 Take GPK-332 Com Design 4
Course Credit: 3

Foundations of Scripting (GPK-235)

Incoming Knowledge: A familiarity with design scripting technologies such as HTML and CSS is helpful, but not required. Curricular Objectives: Students learn the foundational concepts of software development using the ActionScript language. Focus is on providing an understanding of coding syntax, structures, and well-considered software design techniques including state based architecture. By the end of this course students should be able to build customized interactive components and integrate them into an interface. The goal of this class is not to create programmers, but to provide designers with a basic knowledge of software development so that they can create working prototypes, develop simple interfaces on their own, and better understand how to design for digital platforms. Although this class can be taken independently, it is best taken with Interactive Design 2: The advantage being that one execution can be used for both classes. Final presentations are expected to be in a form that is gallery ready. Pre-Req: None, but an understanding of HTML and CSS is helpful. Co-Req: Interactive Design 2 or 3 suggested.

Prerequisite: n/a
Course Credit: 3

Got Curves (GPK-210)

A more thorough exploration into typographical anatomy with emphasis on historical reference and decorative letterforms. This course will focus on hand drawing skills and the migration to digital rendering. Students will critically examine existing logo types, modify and improve them and design new ones.

Prerequisite: Take Type 1 or Expressive Type
Course Credit: 3

Graphic Design 1 (GPK-202)

Armed with the basic design processes learned in Foundation courses, students gain increasing confidence with ideation and problem solving while being introduced to issues of essential thinking, format establishment, and maintenance, and sequential organization.

Prerequisite: Take FND-159 Communication Design 2
Course Credit: 3

Graphic Design 2 (GPK-302)

Graphic Design 2 is a platform for the evolution and refinement of information conveyed in Graphic Design 1. Increasingly complex projects will allow students to employ more sophisticated methods of research, thinking and manifestation of assignment deliverables.

Prerequisite: Take GPK-202 Graphic Design 2
Course Credit: 3

Graphic Design Internship (GPK-900)



Prerequisite: Take GPK-332 Comm Design 4
Course Credit: 0

Graphic Studio Elective (GPK-TRNSFR)



Prerequisite: n/a
Course Credit: 2

Guided Study (GPK-976)



Prerequisite: n/a
Course Credit: 3

INLAB: Go Viral (GPK-369)

INLAB: Go Viral is a collabrative self-branding and identity studio elective.

Prerequisite: Take GPK-332;
Course Credit: 3

Identity Systems (GPK-204)

Students in this course will develop skills in both iconic and typographic identities. Projects not only establish an identity, but thoroughly explore its function via a user manual and multiple applications.

Prerequisite: Take GPK-332 Com Des 4 Take GPK-267 or GPK-264 or GPK-251
Course Credit: 3

Information Design (GPK-301)

This class is concerned with the processes and procedures of understanding and ordering complex data into useful and persuasive information tools.

Prerequisite: Take GPK-332 Com Des. 4:Transmedia;
Course Credit: 3

Interactive Design & Dev 1:WEB (GPK-155)

This class is an introductory exploration of the concepts and technologies in web design. Using largely static content, the student learns how to design and build a site of a promotional nature that is respectful of the communication objective while being visually distinctive and engaging.

Prerequisite: n/a
Course Credit: 3

Interactive Design 1 (GPK-271)

Restricted to Graphics majors only during Pre-Registration. Open to all majors during Week 1. This studio class will introduce you to the fantastic world of interactive design! Based on the fundamentals of Graphic Design, the projects will transfer knowledge of designing graphics into space, time and interaction. Experimental and systematical design methods in the field of interaction and interface design will be playfully examined and lead to interactive visuals and the basics of interaction design. The aim of this class is to provide the fundamentals of interaction design besides the basics of web design, going beyond the traditional user experience. The introduction to visual programming (Action Script/Html) will enable you to design exciting interactive visuals by adding behavior and interaction to the traditional design process. Achieving skills and knowledge of code-based interactive design will enable the process of media-immanent thinking and creating, and will lay the foundation for further creativity in interactive media. You will be enabled to conceptualize,design, and code interactive communication including your web portfolio.

Prerequisite: n/a
Course Credit: 3

Interactive Design 2 (GPK-307)

Recent years have seen some of the most important events in the young history of networked interactivity. Internet access has reached 50% penetration in American households, mobile phones have become ubiquitous, increased broadband access is allowing for television programs to be delivered through the web. More recently we have the success of the ipod the rise of Google and automated check-in at airports with great kiosks such as Jet Blue Airlines self check-in kiosks. The promises once made are becoming reality. There isn't a more exciting time to explore interactive design. Interactive Design 2 seeks to explore the conceptual and practical applications of interface design across PC, Mobile, TV and other platforms.

Students will ideate, design and create prototypes that solve future and current real world needs. They will explore both the creative and the technological aspects of designing for the variety of screens available today in a dynamic and multidisciplinary environment.

Flash experienced is required.

Prerequisite: Take Digital Design 1
Course Credit: 3

Interactive Design 2:INTERFACE (GPK-255)

This course explores the foundations of interface design for the standard screen. Although this class can be taken independently, it is best taken concurrently with Scripting Foundations, the advantage being that one execution can be used for both classes. By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.

Prerequisite: Take DD2 or DD2 waiver test
Course Credit: 3

Interactive Design 3 (GPK-371)

Today the mobility of people is increasing rapidly. Users demand for receiving information and services every where they go, since it is distributed worldwide within seconds by the internet and mobile media. Users may be different situations while using their device. Thus mobile Interface Design requires a special focus in keeping the user safe by providing as simple as possible navigation and interaction. Simplifying the information architecture and presenting content and functionality clear, consistent and easy to use is the challenge of mobile Interface Design. Conceiving mobile interfaces in the context of usage and developing it in direct correlation with the device controls, helps to become an inseparable part of one unit 150 the handheld product. Physical and digital interaction will create a coherent user experience. Specific location based information needs to be displayed easy to understand and fast to access. Creating new ways of navigating and combining information emerged from the physical and the virtual world, as well as inter-linking those is the focus of this project. The main principles of - Navigation design - Information design - Interface engineering - Interface design will be examined Aim of this class is to develop innovative mobile navigation and interaction concepts for location based services.

Prerequisite: Take Digital Design 2;
Course Credit: 3

Interactive Design 3: Inform (GPK-358)

This course explores how to design for information services across at least two standard forms of presentation: The web and mobile. Others if applicable. The course explores how to create effective and engaging designs for dynamic information across a variety of screens while maintaining brand identity.

Prerequisite: Take GPK-255 Interactive Design 2
Course Credit: 3

Interactive Design 4: Int. Des (GPK-455)

This class charts a course beyond traditional interactive media and standard presentation systems into the realm of interaction design for physical devices. It allows students to explore the possibilities when both the interface and device are being designed simultaneously. It does this in the context of collaborative projects with students from product and transportation.

Prerequisite: Take GPK-358 Interactive Design 3
Course Credit: 3

Intro to Entertainment Design (GPK-360)

Concept designers for the entertainment industry skillfully illustrate and design unique and compelling characters, environments, vehicles and props for all kinds of stories and eras. This industry requires a unique combination of industrial design and illustration skills to understand how things are built, to communicate this through drawings and to show narrative aspects of the design. This new course offers an introduction to the concept design process. Students will create original design solutions through sketches and renderings to support a story. This is an ideal class for students considering Art Center's undergraduate Entertainment Design major or for those seeking an understanding of how concepts are created for entertainment-oriented projects.

Prerequisite: Take Digital Design 2;
Course Credit: 3

Keynote Workshop (GPK-009)

Students do NOT registered for this workshop - just attend as needed. This intensive workshop (open to all majors) will show the basic functionality of Apple146s presentation program, Keynote. It will also focus on transition effects and web interface skinning that will assist with student146s midterm and final presentations.

Prerequisite: n/a
Course Credit: 0

Letterforms 101 Workship (GPK-008)

Students do NOT registered for this workshop - just attend as needed. Workshop allows students who feel they would benefit from expanded exposure to drawing letterforms an opportunity to do so after or in between classes or during their free time. Students with poor letterform drawing skills can improve and make use of the instructor who is present during all workshops. Students with more refined skills can further enhance their abilities. Letterform drawing workshops provide all full-time students with an opportunity to improve their drawing skills in an open, unpressured environment. Students can come and draw letterforms 5 hours a day from WKS4-13.

Prerequisite: n/a
Course Credit: 0

MediaTecture (GPK-388)

An inter-disciplinary design studio exploring the current and emerging relationships between media, architecture and design.The synergy of electronic media and the built environment permeates and re-shapes our perception of everyday life; with moving images leaving the confinement of the TV screen to become a 3-dimensional building material in itself. The curriculum proposes and merges theory, research and practice towards the conception of new ideas and their embodiment and execution in a thought-provoking physical installation piece. Embracing the intersection of culture and technology, this course utilizes the tools at our disposal (software, digital film, video, modeling etc) to re-define or abolish the boundaries between thought and praxis. Open to senior students from all majors.

Prerequisite: Take GPK-204 Identity Systems
Course Credit: 3

Motion Communication (GPK-277)

Summary Students in this class will be asked to marry the best of their conceptual skills with a stunning design aesthetic using tools learned throughout the duration of their motion-based studies, as well as experiment with some new media. Description This course explores the art of the teaser and its application to both film promotion and product or service commercials. Students learn how to convey brand feel and spark an audience146s interest in a subject often without directly showing or explaining the subject. Exquisite design, animation, and communication skills are developed and expected from the individuals in this class. Curricular Outcomes: Two short (~30 second) animated projects that focus on instilling in the viewer a strong feel with the brand objectives of a product or service. The works are expected to be critical components of a student146s reel.

Prerequisite: Take Adv 3D Motion Graphics & Language of the Moving Image 1
Course Credit: 3

Motion Design 1 (GPK-211)



Prerequisite: Take GPK-102, Digital Basics: Lynda.com or Pass the Digital Design Waiver Test
Course Credit: 3

Motion Design 2 (GPK-265)



Prerequisite: Take GPK-208, 3D Motion Graphics;
Course Credit: 3

Motion Typography (GPK-259)



Prerequisite: Take GPK-201 Type 3
Course Credit: 3

Package 1 (GPK-254)

This course provides a broad overview of essential packaging design basics, including materials, production methods, and experimental investigation.

Prerequisite: Take FND/INT-158 Materials of Art and Design
Course Credit: 3

Package Design 2 (GPK-354)

This elective course focuses on packaging systems as relevant branding mechanisms in contemporary consumer packaging design and development. Students will be exposed to creative concepting as it relates to strategic planning and thinking appropriate to the client?s goals and intent as well as the market in which the client is positioned. Additional emphasis will be placed on developing students? ability to conduct meaningful research and analysis. Students will address projects involving the revitalization of existing brands as well as creating a brand image vis-224-vis a product, identity and subsequent packaging applications within a cogent marketing program.

Prerequisite: Take GPK-254 Package 1
Course Credit: 3

Package Design 4 (GPK-464)

On the basis of the skills and knowledge acquired from packaging 1, 2 and 3, students of PACKAGE DESIGN 4 should be ready to strategically select their own choices of brands and product categories. These selections, however, will need to be respectively reviewed as being appropriate by the instructor for their individual or group class term project. The projects will range from revamping established brands in the industrialized countries to brands with great potential in emerging economies with regard to packaging, P.O.P. and retail experience design.

Prerequisite: Take GPK-404 Packaging 3 Plus
Course Credit: 3

Packaging 3 Plus (GPK-404)



Prerequisite: Take GPK-354 Package Design 2
Course Credit: 3

Packaging 4 (GPK-454)

This advanced Packaging offering will infuse e-fabric and interacive textile components to create the most refined spatial solutions.

Prerequisite: Take GPK-354 Package Design 2
Course Credit: 3

Portfolio and Career Preparat (GPK-456)



Prerequisite: n/a
Course Credit: 3

Recorded Image (GPK-153)

This course focuses on basic concepts and various production methods used in the creation of both still and video digital imagery.

Prerequisite: Take CGR-101 or INT-100
Course Credit: 3

Revamp It Workshop (GPK-006)

This is a free, no credit workshop where the student will be guided in the improvement of the skills necessary for type/letterform and logotype/symbol manipulation. Students will be exposed to the perceptions, concepts and techniques that are used in the development of successful trademarks, logotypes and typographic imagery.

Prerequisite: n/a
Course Credit: 0

Sequential Design (GPK-352)

This course focuses on issues of pacing, continuity, and dramatic structure. It is highly recommended for anyone entering publication design, multimedia or filmmaking.

Prerequisite: Take GPK-251 Type 4 Take GPK-302 Graphic Design 2
Course Credit: 3

Storyboarding 1: Desgn & Seqnc (GPK-266)

Teaches foundational storytelling and design-based narratives. Students should be 2nd-3rd term standing.

Prerequisite: Take GPK-211
Course Credit: 3

Storyboarding 2: Live Action (GPK-366)

This class furthers the design and sequencing skills from Storyboarding 1 with live-action incorporation in their storyboards. Students will have to shoot their subjects. Students can incorporate CG around the subject, but the subject has to be shot. The learning outcome is for them to get used to thinking and working outside of the confinement of their computers and dealing with doing auditions for a shoot and actually directing, but the end result are boards, not full blown animation. Students must be 4th term or higher. Highly suggested that Type 3 and Communication Design 3 have already been completed.

Prerequisite: Take GPK-266, Story Boarding 1: Design abnd Sequencing;
Course Credit: 3

Storyboarding 3: Adv Desg & Sq (GPK-466)

This is a very fast paced concept to final design sequencing class. It is a portfolio-building class comparable to the Advanced Graphic Studio (AGS) sequence. Students should be in their 6th-8th terms.

Prerequisite: Take GPK-366, Storyboarding 2;
Course Credit: 3

Storyboarding for Motion (GPK-256)

This class teaches how to develop engaging motion design concepts how to communicate those ideas through the use of storyboards. Many motion designers actually never animate the projects they design, but their ability to come up with ideas that inspire their clients imagination allows them to land jobs consistently. These designers understand how to deliver what their clients want in ways that separate them from the rest of the pack, and can communicate those ideas through the effective use of presentation skills such as style frames, storyboards, and a well executed pitch. Storyboarding for Motion focuses on developing these skills. Designers with a desire to execute projects benefit from this class as well in that it will challenge them to think beyond the limitations in their skills and give them goals that will motivate them to learn further. By allowing students to develop ideas without the burden of having to make them, this course places the entire emphasis on the development and communication of strong concepts.

Prerequisite: Take DD2 or DD2 waiver test
Course Credit: 3

Type 1 (ADT/GPK) (GPK-111)

This class focuses on the study and generation of letterforms, including analysis of basic alphabet categories, historical background, and rationale of individual letter-style characteristics.

Prerequisite: n/a
Course Credit: 3

Type 5: Transmedia (GPK-407)

Students in Type 5 will develop a dynamic visual language, logotype, and graphic elements for a Cultural Entity that will engage innovative solutions and working prototypes for traditional and merging media to be appied to print, screen and apatial contexts.

Prerequisite: Take GPK-332 CD4 and GPK-255 ID2
Course Credit: 3

Type for Places and Spaces (GPK-303)

Graphic designers are increasingly influencing the built environment, and buildings and spaces are increasingly charged with media and messages. This class applies the graphic design principles to three-dimensional space and lays the groundwork for students to design the dynamic, multi-layered spaces and environments of the future. Considered are the three-dimensional areas of branding and interpretive design, signage systems and wayfinding, exhibit graphics and hybrid graphics/motion/architecture.

Prerequisite: Take GPK-204
Course Credit: 3

Type+Authorship (GPK-289)

Open to Grahpic Design and Illustration students. Student will write, rewrite, edit, and read aloud super short stories in class; and make drawings that would tangentially correspond to texts, to typography, (lines and structures of drawings finding fellow feelings with story grammar and syntax); also making objects, props, costumes for an informal performance at the end of the term. Production and distribution of an inexpensive publication.

Prerequisite: Take GPK-332;
Course Credit: 3

Typographic Technologies (GPK-205)

This class will help students create a seamless relationship between typographic concepts and their successful technical executions using Quark and InDesign.

Prerequisite: Take GPK-251 Type 4 Take GPK-302 Graphic Design 2
Course Credit: 3

Typography 1: Structure (GPK-101)



Prerequisite: n/a
Course Credit: 3

Typography 2: Structure (GPK-151)

Type 2 is a rigorous introduction to the fundamentals of typography, with emphasis on the formal aspects of designing with typographic elements, and the responsibilities inherent in working with visible language.

Prerequisite: Take FND/GPK-111 Type 1
Course Credit: 3

Typography 3: Context (GPK-201)

Type 3 asks students to apply what they have learned in Type 2 to particular contexts, allowing the individual nature of the project content and audience to start influencing and determining their typographic choices.

Prerequisite: Take GPK-151 Type 2
Course Credit: 3

Typography 4: Interactive (GPK-264)

This course explores how our traditional notions of typography are transformed - sometimes radically - when type is used in interactive contexts such as the web, tablets, or mobile devices. Although primarily focusing on screen based media where resolution is a concern, the course also touches upon projected media as well. The student will produce a set of exercises that will explore how typography is used in several critical interactive contexts. They will develop an understanding of how low resolution systems transform traditional typographic principles, how audiences perceive interactive contexts differently from printed contexts, how dynamics and behavior influence typographic design, and how, in the face of all these, to employ typography in such a way as to enhance the message and viscerally engage the appropriate audience. (3 credits) Prerequisites: GPK-201 Typography 3: Context.

Prerequisite: TAKE GPK-201;
Course Credit: 3

Typography 4: Motion (GPK-251)

Type 4: Motion deals the necessity of the implementation and analysis of typographic use in the digital realm. It examines type families that are optimal for screen-based applications. This course also shows the relationship with typographic use in print-based applications but shows that there is a distinct messaging advantage when utilized properly within digital applications.

Prerequisite: Take GPK-201 and GPK-265
Course Credit: 3

Typography 4: Print (GPK-267)

Prerequisites: GPK-201 Typography 3: Context.

Prerequisite: TAKE GPK-201;
Course Credit: 3

Typography 4: Transmedia (GPK-261)

Type 4: Transmedia deals the necessity of communication programs to operate seamlessly in different contexts and materials, and the need for design students to understand the specific technical and communicative criteria that apply in these changing environments. In the class students tackle design problems that require the development of solutions in three different media: a traditional ink on paper print component; a screen-based online web component; and a 3D environmental/display component. Solutions are predominantly typographically driven. For example,a typical project might involve the design of a typographic wordmark/logotype for an event or exhibition, together with poster/invite/brochure, an accompanying website and/or motion piece, as well as a larger scale environmental translation of the design elements involving expanded content and materials.

Prerequisite: TAKE GPK-201 Type 3;
Course Credit: 3

Visual Effects (GPK-260)

This course will investigate a diversity of motion and animation techniques intended to give students a wider palette when executing a motion design project. Course material includes an exploration of stop motion animation, rotoscoping, timelapse cinematography, green screen keying, image distortion and morphing, and Super 8 filmography.

Prerequisite: Take FND/INT-155 Language of the Moving Image 1 Take CGR/GPK-211 Motion Design 1
Course Credit: 3

Workshop - Type 4: Print (GPK-267W)

Prerequisites: GPK-201 Typography 3: Context.

Prerequisite: TAKE GPK-201;
Course Credit: 3

   
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