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Art Center College of Design | Pasadena, California | Learn to Create. Influence Change.
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Catherine Menard

Environmental Design

Has the College’s commitment to social impact design impacted the direction of your work? How?
Art Center’s commitment to social impact has completely changed the direction of my work. The opportunity that was presented through the competition for the design of the Armenian Genocide Memorial has given me a glimpse of what it feels like when people are truly the focus of your work. It is the most educational, profound and emotional experience, and I can never look back.

What do you do with your downtime in greater LA?
I try to keep up with the current exhibits since LA has some of the best museums in the world. I love finding great spots to eat all over downtown LA. And when I really have time, a nice day at the beach always soothes the soul. :)

What do you hope to do when you graduate from Art Center?
Sleep until I can’t sleep anymore. Then go from there.

What’s the role of a design career in the 21st Century?
To rethink the nature and purpose of design itself. It is easy to get swept away in the current of ecological sustainability and find success and praise within that realm and feel like you’re making a difference. It’s hard for me to feel comfortable this, knowing the state of human rights and the value of human life in many developing countries. It seems only logical that we must first value one another before we can expect any substantial positive impact on the environment. Maybe this view goes beyond the traditional responsibilities of a designer, but as a creator, I feel responsible for creating and affected the future in the ways that I can.

   
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