Employment at ArtCenter

Marketing and Communicatons

Manager, Social Media and Digital Content

All members of the ArtCenter (or College) community are Guardians of Mission. Every position in the College plays an important part in carrying out the values, goals, strategic vision, and mission of the College. This includes diversity, equity, inclusion and culture.

From content development and creation to deployment, engagement and measurement, the Manager of Social Media and Digital Content contributes to all aspects of the College’s social media and digital content initiatives.

Reporting to the Director of Digital Content, the Manager is responsible for day-to-day management of the College’s institutional social media accounts and supporting and advising subsidiary account managers to ensure consistent quality and messaging across the College’s growing social media portfolio. The Manager develops online content, including written stories, SEO-driven content and social media assets that directly support the College’s recruitment and awareness-building efforts.

The incumbent joins a team that encompasses digital and editorial content, an in-house graphic design office, media relations, special events and campus communications. Together, we seek to create greater awareness of the College, its students, faculty and alumni among key influencers by developing meaningful stories, amplifying the brand and creating significant touch points, including a number of special events throughout the year. The department also works with internal colleagues as they serve specific targeted audiences, including prospective students, donors, trustees, alumni, current students, faculty and staff.

Reports to: Director, Digital Content

FLSA status: Exempt

Salary grade: 8


Qualified applicants should email their cover letter with resume and employment application to hr@artcenter.edu with the subject line “Marketing and Communicatons: Manager, Social Media and Digital Content”.

Applicants responding to posted job openings are asked to include a completed employment application with the application materials listed in the job posting.


Download ArtCenter Application

This position was posted on: 09/22/2021

Qualifications

  • Bachelor’s degree in marketing, communications or related field, or equivalent work combination of training and experience
  • Minimum 2-3  years of professional experience in social media and digital marketing
  • Demonstrable success in managing social media accounts for higher education; art, design or cultural organizations;  and/or bespoke brands
  • Expertise in the latest social media trends and data-driven best practices, from conceptualizing content to analyzing success metrics
  • Strong visual communication skills, able to conceive and create motion and still graphic, illustrated and typographic assets aligned with ArtCenter’s brand guidelines
  • Passionate digital native and early adopter on all the latest social media platforms with an innate sense of what stories are better suited for Reels, IGTV or TikTok
  • Experience with paid social and influencer marketing campaigns
  • Excellent written communication skills, able to convey sometimes complex information to a general audience with an eye toward SEO. Familiarity with AP Style preferred
  • Strong verbal communication and presentation skills, able to engender confidence among key internal stakeholders
  • Ability to organize and complete multiple tasks simultaneously with close attention to detail and prioritization to meet deadlines; ability to work effectively both independently and within groups
  • Working knowledge of content management systems
  • Working knowledge of Adobe Creative Suite and Microsoft Office Suite
  • Demonstrated experience in and a commitment to diversity, and the ability to establish and maintain effective working relationships with ArtCenter’s diverse communities

Preferred Qualifications

  • Understanding of higher education recruitment cycles
  • Experience working in higher education or an art and design school
  • Basic web design skills and working knowledge of Adobe Creative Suite


Essential Functions

Social Media Management — 70%

  • Update, maintain and enforce policies and guidelines for social media use across the College
  • Develop and create a wide array of social content incorporating still and video storytelling as well as still and animated graphic posts in partnership with Marketing and Communication team members
  • Daily management of the College’s institutional social media platforms, creating and maintaining a monthly editorial calendar while allowing for timely and newsworthy additions on Instagram, Facebook, LinkedIn and Twitter
  • Collaborate with digital content team on management of the College’s institutional video-based social media channels, YouTube and TikTok
  • Develop and lead a social media strategy to promote the College’s non-degree programs in collaboration with the ArtCenter Extension team
  • Advise academic departments on social media best practices to engage various audiences (including prospective students, alumni and industry partners) with an eye toward equity across departments
  • Develop and implement a strategy to engage social media influencers
  • Develop and maintain monthly analytics, reporting on social media engagement
  • Sustain awareness of new and emerging social media trends and platforms and monitor brand perception across social media
  • Develop and conceptualize ad copy for paid social campaigns in partnership with Marketing and Communications colleagues
  • In partnership with the Media Relations Director, engage journalists,  monitor news channels, and share relevant stories and articles on social media
  • Convene regular meetings for social media managers across the College to share best practices, collaborate on cross-promotions and coordinate efforts in response to college-wide issues.

Digital Content — 25%

  • Write and edit copy for the website, including SEO-driven content and stories that highlight our academic programs, course offerings and educational activities.
  • Develop recruitment email content for ArtCenter Online and ArtCenter Extension
  • Write and edit email copy to generate attendance at College events
  • In conjunction with the Web Production Manager and in line with recruitment objectives, execute search engine optimization (SEO) strategies across the College website, including planning, writing and posting SEO-related content using a content management system (CMS)

Non-Essential — 5%

  • Represent the Marketing and Communications Department to the larger ArtCenter community at various meetings
  • Maintain membership and active involvement in applicable professional organizations
  • Perform other duties as assigned

Mandatory Duty to Report

All employees who know or have reason to know of allegations or acts that violate ArtCenter’s Title IX Policy prohibiting discrimination, harassment, retaliation, sexual harassment, sexual misconduct, sexual violence, dating violence, and stalking shall promptly inform the Director, Title IX Compliance and Programs, or designee or the Assistant Dean of Students or designee. Faculty with a mandatory duty to report are required to disclose all information including the names of the parties, even where the person has requested their name remain confidential.

Pursuant to the California Child Abuse and Neglect Reporting Act (CANRA), all employees who know of or have reason to suspect child abuse or neglect involving alleged victims under age 18 shall promptly inform local law enforcement or the county welfare department.


Physical Demands and Working Environment

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

This is a full-time position. Normal business hours are Monday through Friday, 8:30 a.m. to 4:30 p.m. The position may require flexibility to work a staggered, remote or alternate schedule to meet the demands of the work, which could include weekends or evenings.

Environment: Work is performed primarily in a standard office setting with frequent interruptions and distractions; extended periods of time viewing computer monitor; interactions with other individuals. Due to the nature of the work environment, there is regular exposure to fumes, chemicals, dust and noise.

Physical: The position is generally sedentary. Employee is stationary most of the time, but may move around the office environment for brief periods of time. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight (up to 10 pounds); to operate modern office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information. Regular and consistent attendance are required for most positions. Ability to travel to events on both campuses and external locations. This position also requires occasional lifting, transporting and operating video equipment including tripods, lighting units, cameras and sound gear.

Vision: Must be able to have the visual capacity to perform activities such as preparing and reading reports, viewing a computer terminal and other normal office work with or without correction.

Hearing: Must be able to communicate effectively in the course of normal office communication or exchange ideas with or without correction.

The above statements are intended to describe the general nature and level of work performed by the employee assigned to this job; they do not purport to describe all functions. Employees may be assigned other duties, and the essential functions may be changed from time to time as necessary.


ArtCenter College of Design is committed to excellence through the establishment of a diverse faculty and staff that best represents our student body and its surrounding communities. The College considers qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity/expression, sexual orientation, genetic information, medical condition, marital status, veteran status, or disability. Applicants who wish to request an accommodation for a disability may contact the Human Resources Department at (626) 396-2270.